Written by /Nic
Image/Nic
Edit/Zwei
Introduction: Domestic BMW X5 has been listed for some time, whether it is before or after the listing, the attention of this domestic luxury medium and large SUV has been high. Especially from the moment the price was announced, many people began to complain, since they were all domestic, the starting price was actually set at 605,000, which was different from the psychological expectations of most people before (the starting price was about 550,000).
Speaking of which, some people may think that this pricing is to leave room for terminal discounts. Is this really the case? Today, we visited a BMW 4S store in Chengdu, on the one hand, it is a static experience of the domestic BMW X5, on the other hand, we have made an understanding of the current market performance of this car, and the result is unexpected by many people.
The Chengdu area generally increased the price by 30,000, and it took 1 to 2 months to pick up the car
Through the sales consultant we learned that the current domestic BMW X5 is in short supply, it is worth mentioning that we stayed on the spot for more than 1 hour, met no less than 5 groups of intended consumers to see the domestic BMW X5. In addition, in terms of price, what we learned is that not only this store, but also all stores in Chengdu are currently in the market, if you want to buy a domestic BMW X5, you have to increase the price. Specifically, the full purchase of a car plus 30,000 yuan, the loan to buy a car plus 20,000 yuan.
As for the pick-up time, even in the case of a price increase, it takes 1 to 2 months to pick up the car. At the same time, we also learned that Chongqing, which is relatively close to Chengdu, does not need to increase the price for the purchase of domestic BMW X5, but the problem is that there is no existing car, and the pick-up time is unknown. Therefore, from this level, the domestic BMW X5 is indeed very hot, a bit of a situation of short supply.
The imported version of BMW X5 is "making way" for the domestic version?
In addition, I believe that many friends are concerned about the fact that although the domestic BMW X5 is coming, the imported version of the BMW X5 is still on sale, for consumers, is not the relationship between the two "mutual competition"? Simply put, choosing BMW X5, you can choose domestic or imported, the difference between the two lies in the wheelbase, and the price difference. In other words, if the imported version of the BMW X5 is very favorable, are not more people willing to consider the imported version of the BMW X5?
On this issue, the attitude of sales is very clear, and the two have basically no impact. First of all, before the domestic BMW X5 is listed, the imported version of the BMW X5 also needs to be increased, and after the domestic BMW X5 is listed, the imported version does not increase the price, but there is no discount, and most importantly, now the imported version of the BMW X5 in Chengdu can not mention the car, I don't know what other regions are like.
Obviously, BMW is giving way to the domestic BMW X5, at the same time, it is not excluded that the future imported version of the BMW X5 will be discontinued, and the previous domestic BMW X3 is not an example.
The 2.0T high-end ratio of the domestic BMW X5 sells well
Well, since the hot performance of the domestic BMW X5 market is already a fact, is there any change in the sales of the domestic model compared with the previous imported version? Talking to the sales consultant also surprised me. Simply put, which of the 2.0T models or 3.0T models is more popular?
For many people, the understanding is that luxury cars like BMW X5, many people buy "face", of course, 2.0T models sell well. Is this really the case? In fact, the imported version of bmw X5 is more than 3.0T models, it should be pointed out that perhaps this is just the situation of this store, or the situation in Chengdu, the overall sales data of the country we have not got, so we can not jump to conclusions.
However, it is certain that the domestic BMW X5 is coming, and the more expensive is the 2.0T model, which is 2.0T high-end, that is, the official guidance price of 635,000 xDrive 30Li premium M sports suit.
Compared with the 2.0T low-end model (605,000), the 2.0T high-end model is only 30,000 more expensive, but it has more 360-degree panoramic images, touch LCD key, HUD head-up display, built-in driving recorder, 16 speakers (12 low), adaptive high-beam light function, laser headlights and so on. The most critical is the laser headlight, and the low-end version alone needs 20,000 yuan. You know, the imported version of BMW X5, to 3.0T model before the original car with laser headlights, the price reached 754,900. Therefore, it can be seen from the configuration that the domestic BMW X5 reflects the cost performance in the configuration distribution of the 2.0T model.
Experience the domestic BMW X5 rear row, too spacious
On the policy and market, we have talked a lot, because it is a static experience, naturally can not miss the back row of the domestic BMW X5. First look at the data, the imported version of bmw X5 is 4930mm long and has a wheelbase of 2975mm; while the domestic BMW X5 has a length of 5060mm and a wheelbase of 3105mm, which is increased by 130mm, that is, 13 cm. In particular, the increase in wheelbase has made the rear legroom a qualitative improvement.
Personal height 183cm, sitting in the back row of the domestic BMW X5, the front seat was adjusted to a position suitable for me, at this time, the rear leg space reached 3 punches, and the head space had 1 punch and 1 finger. Compared with the cramped rear space of the imported version of the model, the domestic BMW X5 has indeed changed a lot.
It is worth mentioning that in terms of seats, the car we experienced is the 2.0T high-end version, and the filler of the seat, including the length of the seat cushion, feels good. In particular, the softness of the seat will not appear hard, and at the same time, the body support is in place. In terms of details, the middle headrest is excluded, and the other two headrests also use the form of pillow pads, similar to the headrests of Mercedes-Benz Maybach, and the comfort is very good.
Speaking of the lengthening of the body, there is a little need to spit down, that is, the back door of the domestic BMW X5, from the body, the back door is also significantly longer than the imported version, it looks more atmospheric, but when you actually open and close the back door, you will find that it is quite heavy, if it is a lady to open and close the door, you may need to use some strength. Therefore, if it is a high-end model that can add an electric suction door, is it a better experience?
Finally, we still briefly mention the power aspect, the domestic BMW X5's 2.0T, the maximum power of 245 horsepower, the peak torque of 400 Nm, compared to the imported version of the 2.0T maximum power less 20 horsepower, and zero hundred acceleration time of 7.3 seconds, 0.4 seconds slower than the imported version of the model; and 3.0T model, the domestic version of the engine maximum power of 333 horsepower, peak torque of 450 Nm, compared to the imported version of the model 7 horsepower less, and zero hundred acceleration time slower than 0.5 seconds, the domestic version of 6 seconds to break the hundred. The slight "regression" of performance, mainly after the lengthening of the car, the increase in the weight of the car, in fact, these are not problems.
Ah Chuan commented on the car
In fact, the difference between the imported version and the domestic version of the model is not only the rear row, but also many other places. Today, we will not go to "find fault" separately. Because the focus of this visit is to understand the market, and from a practical point of view, this is unexpected and reasonable. It is unexpected because from the moment when the BMW X5 was announced to be domestic, many people will think that the domestic BMW X5, will someone pay the bill? How can domestic production be compared with imports?
The result is obvious, the domestic BMW X5 is the same fragrant, of course, it is undeniable that the market performance of the domestic BMW X5 will be greatly affected by the imported BMW X5, simply put, if the imported version of the BMW X5 comes up with a cost performance, then how many people will choose the domestic BMW X5 because of the large back row? Moreover, if the imported version of BMW X5 is officially discontinued, will the domestic BMW X5 be more "arrogant"?
Finally, everyone is also concerned about a question, will friends who bought domestic BMW X5 "cut off" the body logo of BMW Brilliance? Since customers who have previously ordered cars can not pick up the car until May, sales have also said that the marking is free, depending on personal preferences.
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