Recently, market research agency Canalys announced the shipment of mobile phones in the first quarter of this year, according to the data given, the five mobile phone brands with the largest market share in the world are Samsung, Apple, Xiaomi, OPPO and vivo. Among them, only Samsung and Apple rose in the first quarter of last year, and the share of other mobile phone brands has shown a downward trend.
Let's take a look at Samsung, which ranks first in shipments, and the market reached 24% in the first quarter of this year, up 2% from the same quarter last year. In fact, over the years, Samsung's market share has always been the world's first, see here is estimated that some people will question, Samsung has become other in our country, why can it still account for the world's first?
Mainly Samsung in the global market layout is relatively early, so the degree of development in the global market is the highest, even if not counting the Chinese market, the market share is still the highest. In addition, Samsung is also the only manufacturer that can independently produce screens, chips, cameras, memory and other components, so Samsung also has a huge influence in the industrial chain.
Apple, ranked second, the market share is also an upward trend, I have to say that each generation of iPhones can not be underestimated, like last year's iPhone 13 series strength is still extraordinary, A15 chip strong performance and extremely smooth iOS series is still favored by many users. And the price of the iPhone 13 is also very competitive, coupled with the price reduction subsidies of some e-commerce platforms, the price has been similar to many domestic flagships, I believe more people will also choose the iPhone 13, so this also drives the sales of Apple mobile phones.
Finally, looking at domestic mobile phones, the market share of Xiaomi, OPPO and vivo is 13%, 10% and 8% in turn, but the situation is not very optimistic, and there has been a decline. At present, the market for domestic mobile phones is mainly domestic. According to the recently announced domestic mobile phone shipments in January and February, the cumulative sales of 47.886 million units, down 22.6% year-on-year. The decline in mobile phone sales actually has a certain relationship with the epidemic, which has affected production, research and development, supply chain, etc., and costs will rise, affecting people's consumption. And now many mobile phones have a general degree of innovation, and it is difficult to stimulate the purchase enthusiasm of consumption only micro-innovation.