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Miha's copywriter pinch the player! The associate professor of Beijing Normal University gave a lecture on the psychology of the original god: only by making a knife can we go far

With the growing influence of "Original God", many teachers around the world have taken it as a case in the classroom. Before there were teachers of Hong Kong Chinese University in class to take the original god to do a successful business case analysis, this is even if it is, now there is an associate professor of psychology b station live play the original god, submit the original god video, and the analysis is the head is the tao, dry goods.

Miha's copywriter pinch the player! The associate professor of Beijing Normal University gave a lecture on the psychology of the original god: only by making a knife can we go far

Yes, Zeng Xianglong, associate professor of Beijing Normal University, launched the "ACG Psychology" series on the b station, analyzing the psychological principles refracted or contained in ACG works, of which the most talked about topic is "Original God", which has launched more than ten videos so far. I have to say that this associate professor is really very two-dimensional, and even made an OC original image and live 2D real-time animation for himself, which is really good. In the latest video titled "Psychologists Explain the Major Functions of the Original God's "Hair Knife"", the author cites several examples of the original god's hair knife, such as Hanazari and Tetsuhei in the NPC, the main plot of Thor, Manyo, and the experience of the brothers and sisters in the god who lost their relatives and friends, and the hair knife is everywhere.

Miha's copywriter pinch the player! The associate professor of Beijing Normal University gave a lecture on the psychology of the original god: only by making a knife can we go far

On the one hand, the knife is conducive to the player's emotions towards the character, because the psychological law is that there is an asymmetry between happiness (happiness to joy for others) and compassion. Especially when the object becomes a stranger, casual joy is much weaker than compassion. For example, we feel sorry for people who have suffered disasters, but we rarely feel joy when we see strangers living happily, and even feel inferior and jealous (such as seeing other people's best holy relics). Similarly, if you want to quickly generate emotional links to an unfamiliar character, it is definitely easier to shoot knives than sugar. The professor believes that the skill of the knife is used to the extreme in the role of Ayahua Shinri, which is a textbook case.

Miha's copywriter pinch the player! The associate professor of Beijing Normal University gave a lecture on the psychology of the original god: only by making a knife can we go far

Another psychological principle of the second point is "loss aversion", the degree of pain of losing 1,000 yuan is stronger than the happiness of getting 1,000 yuan, so the plot with the knife will bring a stronger emotional experience. A similar explanation is the "Zeignick effect," in which people remember unfinished things better and unfulfilled stories are more impressive. The third point is that tragedy can always soothe people's hearts and evoke resonance. For example, listening to sad music when you are sad is more conducive to regulating emotions than listening to happy music, because you are more likely to empathize with the emotions in it. 、

Miha's copywriter pinch the player! The associate professor of Beijing Normal University gave a lecture on the psychology of the original god: only by making a knife can we go far

After listening to the analysis of psychology experts, I have to sigh: a good game developer is not necessarily a psychology major, but his design must conform to many principles of psychology. The original god's plot copywriting also inadvertently uses a lot of psychological techniques to pinch the player to death.

Miha's copywriter pinch the player! The associate professor of Beijing Normal University gave a lecture on the psychology of the original god: only by making a knife can we go far

The associate professor of psychology also analyzed a lot of psychological principles with "Proto-God", such as "Seeing the Attraction of proto-God from the Perspective of Relationship Needs", "The Experience of Different Players' Personalities in the Long Grass Period", etc. Interested players can go to the b station to watch.

Miha's copywriter pinch the player! The associate professor of Beijing Normal University gave a lecture on the psychology of the original god: only by making a knife can we go far

Some people may wonder: will it be improper to do academic research on games? The answer is the opposite. As a phenomenon-level game with tens of millions of players, if it is regarded as a virtual country, the inhabitants of it have exceeded the population of many European countries. Some people naturally have a very worthwhile psychological phenomenon. In the virtual world, how human behavior and mental activities will be similar and similar to the real world is a very worthy subject for study, after all, human beings may really live in the metaverse in the future. For example, some players love small animals in real life, but in the game, they take pleasure in killing pigeons to tease Timmy.

Miha's copywriter pinch the player! The associate professor of Beijing Normal University gave a lecture on the psychology of the original god: only by making a knife can we go far

Finally, I have to sigh that after the 85s and 90s, the group of people who have grown up bathed in ACG culture have gradually become part of the backbone of society. According to public information on the official website of Beijing Normal University, Zeng Xianglong mainly studies positive psychology related to Buddhism and Confucianism, served as a lecturer from 18 to 20 years, and was rated as an associate professor in February 2020, the promotion speed is quite fast, and he looks like a post-90s generation with the same main player group as the original god.

Miha's copywriter pinch the player! The associate professor of Beijing Normal University gave a lecture on the psychology of the original god: only by making a knife can we go far

Mihayou's vision is to create a metaverse in which one billion people around the world are willing to live. To realize this vision, it will inevitably require more elites in various fields to add bricks and tiles after the 90s or even 00s to create a beautiful virtual world.

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