According to data released by the Association of Passenger Vehicles, in March 2022, the sales volume of mid-size vehicles was 205,000 units, down 15.5% year-on-year, accounting for 13.0% of the total market share, which is the smallest decline in the sedan market. As we all know, mid-size cars are one of the market segments that major car manufacturers must compete for, whether it is Toyota, Honda, Nissan or Volkswagen have not given up the layout of this market, even Ford, which has a low sense of existence, the new generation of Mondeo has also been officially listed a few days ago. To this end, the automotive industry has focused on the statistics of the March mid-size car sales list, let's take a look at the competition between major models.
From the overall list, due to the impact of the epidemic, parts supply, new energy vehicle price increases, etc., the sales ranking of medium-sized vehicles in March still changed greatly. First of all, the mid-size car sales crown was replaced by the Tesla Model 3, with sales of 26,024 units in the month, and the Toyota Camry and Honda Accord ranked second and third, with sales of 22,518 units and 14,855 units, respectively. Although the Model 3, Camry, and Accord are in the top three, the sales gap between the three models is still relatively large, the gap between model 3 and Camry is 3500 vehicles, and the gap between Camry and Accord is 7600 vehicles. In terms of specific models, Model 3 is the only pure electric vehicle, and the sales volume in the Chinese market in the first two months is not optimistic, because its early main supply is for overseas markets, and it is mainly supplied to the Chinese market in March, so Model 3 won the mid-size car sales championship in fact because of the previous order lag. It should be noted that Tesla made three price increases in March, including the entire Model 3 series, and the size of the impact is not known. In addition, Tesla's Shanghai factory has stopped production several times in March, which has a greater impact on domestic and foreign deliveries, and it is expected that sales in April may not be optimistic.
In the top ten list, only 6 models sold more than 10,000 vehicles, in addition to the Tesla Model 3, Toyota Camry, Honda Accord, there are Nissan Tianlai, Audi A4L, Volkswagen Passat, sales of 11679 units, 10752 vehicles, 10587 units respectively.
It is worth noting that the Audi A4L from the luxury brand leads the same class, and the Mercedes-Benz C-Class and BMW 3 Series sales are 9415 units and 8519 units, respectively. It can be seen that the BMW 3 Series, which once led the same level, was at the bottom of sales in March, which may be due to factory shutdowns. It is understood that due to the impact of the epidemic control in Shenyang, BMW Brilliance's Shenyang Dadong plant temporarily stopped production in March. It is understood that BMW has two major OEMs in China, the Dadong Plant and the Tiexi Plant, producing models including BMW 1 Series, BMW 3 Series, BMW 5 Series, BMW X1, BMW X2, BMW X3 and other models. In addition to the BMW 3 Series, BMW X3 and BMW 5 Series sales also performed significantly lower than expected.
In addition to the top ten of the list, the sales of other models have also changed greatly. For example, the Hongqi H5, which sold only 3891 units in March, was also due to factory shutdowns. A document issued by the Changchun Municipal Bureau of Industry and Information Technology pointed out that since March 13, FAW Group decided to arrange for all planned production stops at the Changwu vehicle factory, and due to the continuous impact of the epidemic in Changchun, production has not resumed until recently. It is understood that Hongqi H5 and Hongqi HS5 are the main sources of sales of FAW Hongqi, due to the decline in sales caused by the suspension of factory production, FAW Hongqi did not even issue a sales report in March. Similarly, FAW Toyota's Sales of the Asia Dragon fell sharply, from 11,236 units in February 2022 to 7,457 units.
Citroën Versailles is back in the 4,000-unit category, with sales of 4,700 units in March, the best-selling model of DPCA. As a new model, Versailles assumes the role of the "savior" of DPCA, so its market sales continue to receive attention. Since its listing, its sales have remained at the level of 4,000 vehicles for many consecutive months, but since January this year, sales have declined, and the performance in February due to the impact of the Spring Festival holiday is not very optimistic, and in March it returned to the 4,000-vehicle level.
Ford Mondeo sold just 738 units in March, the lowest since 2021, though that could be driven by the launch of new vehicles. On April 13, Changan Ford's new generation of Mondeo was officially launched, and four models of the new car were launched, with a price range of 159,800-216,800 yuan. For reference, the current 2020 Mondeo on sale is priced at 192,800-226,800 yuan, and the starting price is 33,000 yuan lower. In terms of power, the new generation of Mondeo is equipped with a 2.0T turbocharged engine with a maximum power of 175 kW, matching the 8-speed manual transmission. In a sense, Mondeo's change is an inevitable trend, but whether this change is benign or not is still unknown. Of course, this is also what Ford has to do, after all, Mondeo is also a "veteran", there are also moments of scenery, Ford can not give up, can only change.
Hyundai Sonata / Mingtu and Kia K5 can only recover some sales after completing the replacement, and the new generation of models is replaced by a new design language, and continues to take the cost-effective line to compete for the market, but the current market performance is not optimistic, Sonata only sold 377 vehicles, Kaiku only sold 500 vehicles, and Mingtu was even worse, selling only 121 vehicles. At present, the market share of Hyundai Kia, a representative car company of the Korean system, is getting lower and lower in China. According to the data released by the China Association of Automobile Manufacturers, the market share of Korean cars in China's passenger cars from 2016 to 2021 was 7.35%, 4.63%, 4.98%, 4.7%, 3.8% and 2.4%, respectively, while the market share of Korean brands in January this year was only 1.7%. It is understood that Dongfeng Yueda Kia has ceased to exist and will announce the name of Kia's new joint venture company in April, while Beijing Hyundai has begun to sell idle factories, and a beijing factory has been sold to Ideal Automobile.
Judging from the list, medium-sized cars as a whole rely on mainstream joint venture brands such as Honda, Toyota, and Volkswagen, and under the pressure of German-Japanese joint venture brands, some second- and third-tier brands can only increase the discounts in the terminal market to maintain the overall sales level. In general, camry, accord, tianlai, maiten and other models are relatively stable, Versailles and Mondeo have signs of breaking through the market, while the Korean and French systems continue to have a sluggish development trend.
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