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Today's competitive analysis, we take a look at one of the most recently high-profile B-class cars, Changan Ford's new generation Mondeo.
In the Chinese auto market, there has always been a phrase called "those who get B-class cars, get the world", which is especially true for joint venture brands, not only the core volume models, but also the core of supporting brand power. Ford Mondeo once played an important role in Changan Ford's highlight moments. However, after Mondeo's product strength gradually lagged behind the rapidly increasing market demand in the Chinese market, sales reached a bottleneck.
Therefore, in this generation, Changan Ford, which is in the critical period of brand reconstruction, has brought a comprehensive innovation of Mondeo. With its high-value, highly technological design and high sense of value, the new generation of Mondeo has attracted the greatest market attention after its debut.
A few days ago, this highly anticipated new car was also officially announced. The price range of the new generation of Mondeo ranges from 159,800 to 216,800 yuan, all equipped with a powertrain of 2.0T+8AT. Such prices and configurations allow the new generation of Mondeo to drop a depth bomb in the joint venture B-segment car market.
The new generation of Mondeo is very sincere from the beginning of the design, the new "potential energy aesthetics" new design language, the classic design of the Ford polygon network has fully evolved into a movable "3D parametric scale grille", and the popular through-the-day running lights, split LED and other elements are not absent, making the new generation of Mondeo very impactful.
At the same time, the whole vehicle adopts a two-color body and hidden door handles, so that the body line forms a smooth and smooth shape, making the new generation of Mondeo's nearly 5-meter-long body appear more elegant. The design of the small slipback body, the ducktail and the parking space spoiler also makes this car completely free of the greasy feeling of the B-class car, but the sense of performance and sporty fan that comes to the face, I believe that such a design will make it recognized by young users.
If the sporty sense of the new generation of Mondeo's appearance has opponents in the joint venture car, then the sense of technology in its interior is a one-step joint venture brand, even if it is not inferior to brands such as Tesla and Weilai.
Its interior design is very simple, the instrument panel uses a 1.1-meter long through-line screen, which integrates the instrument, the central control, the co-pilot screen, and the gear handle also adopts a knob design, making the entire cockpit very simple. And the new generation of Mondeo technology is also quite powerful, its latest generation of SYNC+2.0 intelligent connected car machine system support includes facial recognition, AI voice, gesture control and other functions, the smoothness of the screen is also beyond the mainstream joint venture car companies, the new generation of Co-Pilot360 intelligent driving assistance system can also achieve L2 level auxiliary driving capabilities.
All these have completely subverted everyone's perception of the intelligent ceiling of a joint venture car, even if it is not inferior to the new power brand. If you are a user who pursues a sense of technology, then the new generation of Mondeo is definitely a model that you can't afford to buy a car.
In terms of power, the new generation of Mondeo is full of sincerity, the entire series has adopted a powertrain of 2.0T+8AT, the maximum horsepower is 238 horses, and the maximum torque is 376N·m, such a power configuration has considerable advantages in the entire joint venture B-class car market, not to mention that most of the joint venture models at the same price are only 2.0L, 1.5T, 1.4T power.
It can be said that the new generation of Mondeo meets everyone's needs for a B-class car in terms of appearance, technology and performance, and the price is also very competitive, so how competitive is such a model?
Today, we will compare Changan Ford's new generation Mondeo EcoBoost245 luxury model (179,800 yuan) with the current hot-selling joint venture car, Guangqi Honda Accord 260TUBRO Deluxe Edition (192,800 yuan), to see which car is more in line with the tastes of young users.
In terms of brands, the market awareness of both brands and models is quite strong, but at present, the overall market recognition of GUANGQI Honda Accord is a little stronger, and Changan Ford is in the process of reconstruction. If you focus on factors such as retention rates, then accords undoubtedly perform a little better than Mondeo.
In terms of price, the overall price range of Mondeo is basically equivalent to the price range of the fuel version of the current Accord, and both cars are on the sports route, and Mondeo will obviously become the most direct challenger of the Accord. Although the Accord now has a 10,000 discount, the Mondeo configuration at the same price is higher.
Both cars are models with a sporty orientation, so performance will be the main focus of users. In contrast, the Performance of the Accord, which uses 2.0T+8AT, has obvious advantages in the Performance of the 1.5T+CVT, with the maximum power leading by 34kW, the maximum torque leading by 116N·m, and the zero-hundred acceleration only needing 6.5s, becoming the performance benchmark of the same level.
In terms of fuel consumption, Mondeo's performance is also quite good, WLTC fuel consumption is 7.11L/100km, in the case of stronger performance, the fuel consumption is only 0.55L/100km higher than the 6.56L/100km of the Accord, which is known for fuel saving.
At the same time, in terms of configuration, Mondeo also has a great advantage over Accord. At the assisted driving level, Mondeo is equipped with auxiliary driving configurations including lane keeping and cruise control, safety is equipped with active braking, parallel assist, fatigue detection and knee airbags, etc., and has remote start, 12.3-inch full LCD instruments, and 27-inch central control screens at the intelligent level, which are not available in accordance with Accord.
Even in terms of practicality that Japanese cars have always emphasized, Mondeo has an extra rear row ratio to put down. In contrast, the configuration of the Accord is indeed relatively low.
Of course, the size of the B-Class is also very important. Whether it is the length, width and wheelbase of Mondeo, it has obvious advantages over the Accord, especially the leading wheelbase of 115mm wheelbase, which can better ensure the comfort of the rear. Of course, Japanese cars have always been good in space utilization, in the end which space design is more suitable for you, you also need to go to the store to experience it yourself.
However, Ford is now in a long-term downturn in the car market, and Mondeo needs to follow up on brands, services, etc., so that it can be expected to return to the mainstream market. In addition, we can see that the current joint venture B-class car is facing challenges in the downward pressure of luxury brands and the upward pressure of Chinese brands, how to strengthen the brand and build competitive pressure will also become an important key to the future development of Mondeo and even Changan Ford.
Summary: It can be said that the new generation of Mondeo has a full sense of configuration value at the same level, whether it is for personal use or home scenes, it has better performance, showing Mondeo's fairly strong competitiveness in product strength.
Relatively speaking, the new generation of Mondeo, with its leading performance and technology at the same level, will definitely become the new favorite of young users, and it is a high-value choice for young people's first B-class car or for young families.
As a long-term hot model, Accord also has a good product force, and long-term hot sales make its modifications and programs more mature, if you like to play with cars, change cars, or hope that there will be a relatively high retention rate when changing cars in the future, then Accord will be one of the best choices in the market.
From the new generation of Mondeo, we can see Changan Ford's determination to rebuild the brand, completely changing everyone's understanding of Mondeo's products, making it one of the most competitive products in the same class. And I believe that this successful B-class car will have a positive effect on boosting Changan Ford's sales and boosting Changan Ford's brand influence. With the construction of a more competitive product matrix for Ford Changan Ford, we are also pleasantly surprised to see that Changan Ford is returning to the development track, and I believe that it is not far from the day when it returns to the first-line joint venture in China.