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Yesterday, Changan Ford's new mid-level car , the new generation of Mondeo , was officially launched, and a total of 4 models were launched, with a price range of 159,800-216,800 yuan. As Changan Ford's flagship sedan, the new generation of Mondeo is completely designed by the Chinese team and fully localized.
From the previous generation to the present, Mondeo has not changed for nine years, which also makes consumers who like it from expectation to disappointment to oblivion... Now, as a once brilliant veteran, the new generation of Mondeo came with Ford's expectations, and what killer weapon did it return with, can it regain its glory?
First, Mondeo ventured into the lower level of the market and formed a two-dimensional blow to it. The starting price of 159,800 yuan has entered the A-class or A+ level compact product market, in all fairness, this starting price is unthinkable by anyone before, this price not only makes Volkswagen, Toyota and other compact cars in a very uncomfortable position, but also for their own Fox is also a shock.
With the price of a compact model, you can buy an ultra-long wheelbase of 2945 mm, a total length of 4935 mm body size, a body width of 1875 mm, a body height of 1500 mm, which is even a volume that exceeds the size of a traditional B-class car, and the maximum volume of the 520L trunk, which can be optimized to hold 3 26 inches and a 22 inch trunk at the same time.
In addition, even in the 150,000-level entry-level Mondeo, it also provides a 2.0T+8AT power combination, which is a big attraction for consumers who pay attention to this price point. The maximum power of 175 kW and the peak torque of 376 Nm are the best in the power category of 2.0T, which is a plus for consumers who pay more attention to driving.
For the same level of products, Mondeo's improvement in intelligence is also worth mentioning. Intelligence can be said to be one of the weaknesses of the current level of traditional fuel intermediate vehicles, because before, intelligence can not be regarded as a very important product point, that is, in the past one or two years, under the impetus of electrification, and the domestic intelligent equipment popularization of the environment, people have put forward higher demand for vehicle intelligence.
Mondeo is equipped with 1.1 meters of ultra-wide area HD giant screen, SYNC+2.0 Zhixing interconnection system and other scientific and technological equipment on the 179,800 yuan luxury version model, that is, in addition to the entry-level model, other configurations can experience the mainstream intelligent technology configuration.
Because the new generation of Mondeo is based on Ford FNV intelligent interconnection network architecture, it is simply a very comprehensive architecture of electrification, which can realize human-computer interaction, many networking functions, etc., and with the blessing of the vehicle OTA, this car also has the ability to evolve subsequently.
Among the mainstream B-class cars of the same level, Ford's Mondeo can be said to be the model with the degree of intelligence at the head, and in the future period of time, it can be said that many brands have to reflect the product strength in the product in China.
With the dream of returning to the new generation of Mondeo, sincerity is not limited to the product itself, consumers will also enjoy the "after-sales parts lifetime warranty" service, lifelong warranty parts covering engines, transmissions, displays, air conditioning systems, glass, mirrors, grilles, condensers, etc., so that owners can use the car worry-free.
Summary: To be honest, Ford brand products have not given people this sense of surprise for a long time, which is not only about the price, but more about the product: the same price is more than positioning, the same level is more intelligent, compared to itself, and it is more treated with cross-level standards. The strong power configuration of the whole system, the high-end intelligent technology configuration, coupled with the reasonable price, at this time, I will think, if Ford had used this idea earlier to create products, it may be a different world.