There is no doubt that in the past two years, the rapid development speed of the domestic new energy vehicle market has exceeded the expectations of many people, especially the role played by independent brands and domestic cars in this process, allowing us to see the possibility of independent brands and domestic cars changing lanes to overtake. In 2021, in the field of domestic new energy vehicles, the share of domestic passenger cars has reached 83%, and compared with joint venture brands, independent brands have an absolute advantage in this area.
As a Chinese automobile brand with a history of 100 years, Changan Automobile has continued to lay out new energy vehicles and intelligent vehicles in the past few years, and has successively released brand plans such as "Shangri-La Plan" and "Beidou Tianshu Plan", actively "electrocuting" and making a comprehensive "breakthrough" to the new energy vehicle market under the condition of fully improving the quality of fuel vehicle products and consumer satisfaction. Obviously, the popularity of domestic new energy vehicles and consumers' trust in Chinese brands and Changan Automobile technology and manufacturing have made it possible for Changan Automobile to further promote electrification and intelligence.
On April 13, 2022, Changan Automobile held a global partnership conference, in addition to "reporting" to global suppliers, dealers and media on the achievements of Changan Automobile in the past 2021 at the market, product, technology and other levels, it also further analyzed the current situation and development trend of the domestic automobile market, and "took the pulse" for the future development of Changan Automobile.
According to Changan Automobile, in the coming period, the automobile industry will present 5 major characteristics, namely: the transformation of the automobile industry will usher in a new industrial economy; the status of the automobile industry as a pillar industry is more prominent; the automobile industry chain is facing restructuring; Chinese brands have the best opportunities to change lanes and even overtake; competition is more intense, and the survival of the fittest is accelerating.
In fact, Changan Automobile's description of the characteristics of the future automotive industry partially coincides with our previous judgments on the changes in the domestic automotive market pattern in the future, especially the two parts of Chinese brands changing lanes and overtaking and competition will become more intense.
At the Global Partnership Conference, Changan Automobile once again mentioned the news that pure electric models such as Avita 11, C385, C673, and Changan LUMIN will be released soon. In fact, we have seen the relevant reports of the winter test of the Changan C385 model before, which means that the high-end model of Changan Automobile may soon be able to meet with everyone as a mass-produced car, and other new high-end products will also be unveiled and listed.
Of course, the highlight of this partner conference is that Changan released a new digital pure electric brand - "Changan Deep Blue". This is changan automobile's exclusive digital pure electric brand, under the brand, the future may be born more pure electric models equipped with Changan related three electric technology and intelligent technology, the brand may also become The "main front" of Changan Automobile's development in the field of pure electric vehicles.
Changan Automobile actively promotes the layout of new energy vehicles, especially pure electric models, or its technical reserves and refinement in the field of new energy vehicles.
At present, Changan Automobile has mastered more than 400 core technologies in the field of new energy vehicles, including a new generation of seven-in-one super electric drive technology, with the advantages of high integration, extreme efficiency, extreme speed and silence; battery technology focuses on safety performance, from the two aspects of active safety 2 technical capabilities and passive safety 7 technical capabilities, effectively avoiding the battery package of thermal runaway and solving user safety anxiety; at the level of electronic control technology, Changan has created a "seven-in-one" intelligent vehicle domain controller - Changan Smart Core SVDC. Compared with the previous generation, the volume is reduced by 70%, the performance is improved by 70%, and the cost is reduced by 43%.
The leading position of "three electrics" technology allows Changan Automobile to have more confidence in the research and development of related products and the mass production of more new technologies, which is the lowest technical guarantee for Changan to further focus on new energy vehicles.
As one of the hottest manufacturers in the field of Chinese brand passenger cars, Changan Automobile has gained very good market sales performance and product reputation in the field of fuel vehicles, including CS75PLUS, CS55PLUS, Yidong PLUS, UNI-T, UNI-K, UNI-V and other models are very eye-catching.
Changan Automobile laid out early and accumulated technology in the area of automobile intelligence and new energy, which gave Changan Automobile the opportunity to show its fists in the field of new energy-based intelligent vehicles. At this global partnership conference, Changan Automobile released the "Changan Deep Blue" brand, continue to promote the continuation of relevant planning, Changan Automobile as a veteran car company, in the new energy track has risen, the future of the domestic new energy vehicle track, the traditional Chinese car companies will be more and more, more and more powerful.