Don't underestimate Ford's forbearance, Mondeo just "kneels" to earn money, not chilling
China's auto consumer market is huge, and it is normal for some joint venture brands to reach millions of dollars in annual sales, such as Volkswagen. Once Ford also had a brilliant era, but in recent years the sense of existence has become weaker, last year Changan Ford accumulated sales of 210,000 units, although it is still stronger than the French Korean system, but there is a gap in the face of german and Japanese strong brands. Some of these models are the most unfortunate, such as the Focus and Forreus after the full three cylinder sales decline is more obvious, and the Ford Mondeo has not been updated for many years and is almost ignored.
From the perspective of this year's strategy, Ford Motor can only be regarded as a hidden tolerance in the past few years, in order to comply with emission standards to launch a three-cylinder car, and for the sake of global considerations, it ignores the replacement of Mondeo. This year is like a big move, the new generation of Mondeo has finally arrived, this time it is almost like kneeling to earn money, the new Mondeo official guidance starting price of 159,800 is quite low-key.
A 2.0T high-performance configuration B-class car after a significant lengthening, in all aspects of the configuration is not bad, the starting price is controlled within 160,000, what is this concept? We directly compare the products that take the cost-effective route in the joint venture brand field, and the guidance price of The Maribao XL even if it is 1.5T version reaches 164,900, and the guidance price that rises to 2.0T is 195,900. Even the Kia K5 and Beijing Hyundai Sonata in the Korean field are on top of this, and you can imagine how many psychological struggles Changan Ford has done.
This time a new generation of Ford Mondeo as long as kneeling to earn money, in fact, is not humble, dare to determine this price must be profitable, with a lower price to exchange for sales, as long as the sales reversal of the decline in the sky, then the new generation of Mondeo even if successful, from the pre-sale period reflected in the heat, the new Mondeo is destined to usher in sales growth, predicted that the monthly sales of more than 10,000 is a high probability event.
Today's young people's consumption concept has been very rational, buying a car is no longer just blindly following the brand, design sense, technology configuration, power performance, these solid things are becoming more weighty. The new Ford Mondeo has obviously met the quality of the blockbuster, as a B-class product, the total length of the body has increased to 4935mm, the wheelbase is 2945mm, and the space performance is hanging a number of competitors without pressure.
The exterior interior design is not homogenized at all, the coupe streamlined roof style is already very sporty, and if it is the ST-line version, there is a richer sports decoration suite. The car is not only faultless, but even beyond the technological atmosphere of some new car-making forces, just like the Ford evos and the new Lincoln Z model, directly providing a full screen trend, the right 27-inch large screen is very tempting.
More importantly, the core three major pieces have no routine, this time the maximum output of the entire series of 2.0T engines is 238 horsepower, the gearbox is also a Ford 8at, there is no low-power shrink version, there is no transmission castration version, and the chassis also inherits the aluminum alloy material control arm.
The question is, will you support Mondeo? Welcome to leave a message in the comment area and discuss with fans! Spend a second to pay attention and make good friends for a lifetime! Some of the pictures come from the Internet, it is not easy to write an article, and it is expected that the officials will be able to click three times in one click.