From a monthly sales of more than 10,000 to a monthly sales of 1,000 units, Nissan X-Trail took less than a year. Last month, X-Trail sold only 1,403 units, and just last year, the average monthly sales of this car was higher than 10,000 units, which is a member of the 10,000-car club.
Recently, some nissan dealers have launched a large preferential measure for the three-cylinder X-Trail, and even given a 25% discount, but it is still difficult to save the sales of X-Trail.
The sales of the new generation of X-Trail plummeted, the biggest reason is the obstinate use of three-cylinder engines, this so-called three-cylinder engine that costs 19 billion yuan, using Nissan's most advanced VC-TURBO engine technology, Nissan has self-confidence, can minimize the jitter problem of the three-cylinder engine through variable compression ratio technology, and does not lose the same level of four-cylinder engines in terms of operating quality, but Nissan greatly underestimates the rejection of the three-cylinder engine. Many years ago, the three-cylinder engine used by Models such as Alto and Xiali, severe shaking and annoying noise, made the Chinese people impressed by the three-cylinder engine, although today's three-cylinder engine and the original technology are not the same, but this inherent impression has been formed, it is difficult to reverse.
To tell the truth, the performance of this three-cylinder engine is actually not bad, the power performance is much stronger than the previous self-priming engine, the fuel economy is strong, and the jitter suppression is also OK, but the problem is that the price of this car is a little too high, the price of the new Qijun is 181,900 yuan - 262,900 yuan, this price range breaks through the Chinese people's expectations for the three-cylinder car, coupled with the foul smell marketing of the desert playing sand, resulting in the collapse of the reputation of the new generation of Qijun, which has become a joke in the automotive circle.
Nissan X-Trail will launch an e-POWER hybrid version in the second half of the year, using a three-cylinder engine as a range extender, using pure electric drive, similar to the ideal ONE, which can minimize the jitter problem of the three-cylinder engine and improve driving quality. At present, the new Qashqa e-POWER set-up photos have been announced, and this hybrid powertrain will also be mounted on The X-Trail.
From the resumption of the four-cylinder version, to the launch of the e-POWER version, the three-cylinder X-Jun has completely declared a failure, obviously, Nissan has recognized its own strategic mistakes, but a slow step, in fact, the new generation of X-Jun launched a three-cylinder version is a strategic mistake, did not conform to the market trend, did not launch a hybrid version is also a strategic mistake. Today, Nissan has finally woken up, but the question is, is it too late to make amends?