On April 13, Changan Ford's new generation of Mondeo was launched, with a full range of four models, priced at 159,800-216,800 yuan. The biggest highlight of the new generation of Mondeo is the 1.1-meter-long 27-inch large joint screen, which directly fills the interior with a sense of technology, in addition, in terms of power, the whole series is equipped with a 2.0T high-power engine as standard. The Ford Mondeo has a length, width and height of 4935mm/1875mm/1500mm, and a wheelbase of 2945mm, which is a huge increase in vehicle size compared to older models, and provides a lifetime warranty for all parts.
"The price is determined by the market, rather than dying to face up to the 'ridiculously high' official guidance price, and then half pushing and half handing over to the terminal to give profits, it is better to show the bottom card painfully and quickly, give the first customer a down-to-earth psychological return, and then let the terminal stick to it for a long time." You know, to hold the price is to hold the value, it seems to reduce the official price, in fact, the future retention rate and brand loyalty are a kind of bonus", an insider close to Changan Ford expressed the above views before the listing of Mondeo.
In terms of price, the starting price of Mondeo's 159,800 yuan is lower than that of Korean Kia K5 and Hyundai Sonata. The same 2.0T model, Buick LaCrosse, Volkswagen Magotan starting price is around 200,000, the price is 40,000 yuan higher than the Mondeo. Judging from the numbers alone, the price of Mondeo is indeed in place in one step, in line with the saying of "re-anchoring the value space".
But compared to the japanese car of the same class, the same configuration, Mondeo has more space, with a 2.0T engine and 8AT transmission power combination. The same configuration, the same price point of the Accord, The Asian Dragon and the Yingshipai are equipped with 2.0L engines. The mid-range model of the same Japanese 2.0L configuration grabs the market, and I am afraid that this is the real intention of Mondeo.
This means that Mondeo is listed at a price starting at 159,800 yuan, which seems to compete with Korean cars, but in fact it is just a false shot. With a better power combination and interior space, directly cut into the market segment of the Japanese 2.0L model, this is the real intention of Mondeo.
In addition to the price and configuration, Changan Ford took this opportunity to upgrade the user service experience and officially launched the "Parts Lifetime Warranty" service when the new generation of Mondeo was listed. From April 13, 2022 (inclusive), customers who purchase and repair the original parts installed at Changan Ford authorized dealers will enjoy the right and right of lifetime quality warranty if they meet certain conditions. Parts cover the engine, transmission, display, air conditioning system, glass, rearview mirrors, grilles, condensers, etc., for the majority of users to bring the car is not expensive, the car is worry-free experience. Note that this "lifetime warranty for parts" service covers all of Changan Ford's models.
Xiaoxiang Morning News reporter Mao Chuan