Tesla in March, selling crazy! Tesla sold 65,184 vehicles (including 60 exports) in March after the Shanghai factory was shut down for a few days, more than 5,000 vehicles higher than the total sales of Xiaopeng, Ideal, Nezha, Zero Run, Weilai and Weima. It is worth mentioning that this is the second time that Tesla's monthly sales have exceeded 60,000 vehicles, and the seventh consecutive month to achieve sales of more than 50,000 units.
The question is, why are Tesla sales so explosive? Leaving aside factors such as product power, we may wish to explore the answer from the perspective of purchasing power.
A few days ago, Forbes released the 35th edition of the Global Billionaires List, with a total of 2755 billionaires on the list, including 493 new entrants. The total wealth of the list is as high as about $13.1 trillion, an increase of $8 trillion year-on-year. Globally, the Asia-Pacific region has the largest number of billionaires, with 1,149 on the list, followed by 724 in the United States. As can be seen from the list data, the new crown epidemic has not affected the wealth growth of the world's richest people.
Earlier, Forbes released the 2021 Chinese mainland rich list, and the total wealth of the 100 richest people on the list increased to $1.48 trillion, an increase of $150 billion over the previous year. Chinese mainland wealth of the rich also grows in an orderly manner with global trends. According to the financial report data of the six major banks, including the Industrial and Commercial Bank of China, the management scale of private banks will achieve a year-on-year increase in 2021, with a total scale of 16 trillion yuan. The bank's family trust business has shown a spurt of growth, which means that the wealth of the rich is getting higher and higher.
There is no doubt that even if the global economy is affected by the epidemic, the number of successful gold diggers is increasing, which is actually reasonable: ordinary people mainly rely on labor to make money, when the development of the industry is weak, the business demand has fallen sharply, the money will naturally make less and less; the rich mainly rely on various investments to make money, controlling all kinds of social resources. Just as the east is not bright and the west is bright, there is always a resource that will bring them wealth. The "Matthew effect" can explain all this, of course, we can also understand it in terms of "chaotic heroes".
With more and more money in hand, the rich will naturally be keen to spend. The epidemic has made life more fragile, and accidents and tomorrow do not know which one comes first, so the rich have more ideas for timely fun. But the most fundamental thing is to highlight one's social identity. How do the rich prove they have money? Expensive consumer goods are synonymous with the best status. In 2021, China's luxury market will grow by more than 16% of the world, relying on 30% of the share to become the world's largest luxury market.
Under the influence of the epidemic, Beijing SKP sales increased by 35% year-on-year, once again becoming the world's highest sales luxury department store "store king". Some time ago, Henan's first Hermès store opened in Zhengzhou. It is reported that the sales of the day were about 120 million, and most of the goods were in the state of sale. There are also valuable luxury cars, which are also the favorites of the rich. Porsche, for example, sold more than 30,000 cars last year, and Paramela sales increased by 26% year-on-year. China has become Porsche's largest single market in the world, contributing more than 30% of the brand's total sales.
Tesla has a top level of technology, and has opened up many national markets around the world, and its brand influence far exceeds that of Weilai, Ideal and Xiaopeng. Rich people buy things, the most important thing is "identity", never consider practicality, cost performance, etc., so Tesla has become their favorite new car. In addition to this, there is a circle of conclusions to boost Tesla. In the TV series "Thirty Only", in order to integrate into the upper class, gu jia, a full-time wife, did not hesitate to take out all her savings to buy a Hermès limited edition bag, and finally got the entrance ticket to the wife circle as she wished.
Tesla is equivalent to the Hermès bag, the standard in the regal car circle. Try to imagine that a group of people are driving Teslas, and communication must be more harmonious. If you open an ideal or Weilai alone, it is not only out of place, but it is also difficult to communicate with other people. If you come and go, you will be "beaten into the cold palace" by them. Of course, you won't be kicked out of the ring because you buy a car, but when others organize activities such as car clubs, they will certainly not take you with them.
The time and place are favorable, and it is difficult for Tesla to think about it. Now Tesla's official website shows that the Model 3 is expected to have a delivery date of at least 20 weeks.