Domestic cars have always had a fatal problem, and the ceiling in the field of cars is very low.
In the past, the development of more than ten years has not broken the ceiling of 150,000 prices, mainly because there were too few opportunities in the traditional fuel vehicle track in the past, the price of joint venture vehicles was not high, the quality was stable, and the overall performance was strong.
This means that the price, the value ceiling, the domestic car has been very weak.
However, in the new new energy track, Chinese brands have a strong desire to perform, accompanied by a new design, stronger technical reserves, better power architecture system, the new track as a blank market, leaving enough time for many Chinese brands to perform.
BYD Han as a new energy vehicle, two years of cumulative sales exceeded 190,000, to know that this is a price of more than 200,000 Chinese cars, and the traditional car is different, Han back is BYD's strong technical reserves, there is a new energy market brand precipitation, there is a more stable blade battery, there are more obvious technical characteristics, more suitable for China's consumer demand DM-i/DM-p architecture.
What I can see is that about 10,000 consumers buy BYD every month, which shows that in the field of high-end cars, BYD surpasses many traditional enterprises with its technical strength.
A new pattern has opened, indicating that as long as there is technology, there will be market recognition, Chinese consumers have always been the most demanding to buy a car, with many requirements, and the budget of 200,000 is eager to buy 300,000 products.
The newly listed Han series is actually more interesting.
For example, the Han DM-p model with a strong acceleration ability of 3-4 seconds costs only 319,800, which is pulled to the field to kill millions of sports cars, of course, I am talking about straight-line acceleration.
For example, the price of the low-end model of Han DM-i is only 215,800, but the endurance has achieved a comprehensive 1300km, and the comprehensive performance is outstanding.
For this passenger car market, you rarely see such a successful Chinese car, and the Han series currently has two important significances:
1, strong sales, not low prices show that China's cars have entered the stage of technical game, the era of traditional brand fighting has passed, the real survival of the fittest began.
2. BYD already has a strong voice in the high-end market, and has brought confidence to many Chinese brands with technology as the core driving force.
After the emergence of the new BYD Han, it will inevitably have better market competitiveness, create a new market of 200,000 passenger cars in China, and drive the speed of Investment in research and development of the Chinese brand matrix.
In the traditional consumer market of more than 200,000, cars can choose points, there is only one category of fuel vehicles to choose from, although after the Model 3 there are more EV pure electric vehicle choices, but Tesla can not divide the market, the emergence of BYD Han with more abundant scientific and technological performance, better power architecture to shape the strength of products.
What we can see is that a large number of consumers would rather spend more than 200,000 yuan to choose domestic new energy vehicles rather than consider the entry-level models of traditional BBA.
One reason is that Han's product strength is indeed very strong, acceleration, sense of technology, sense of luxury and new energy number plate is in line with market demand, which is an advantage that traditional BBA models do not have.
Another reason is that the traditional brand gradient is no longer there, no one thinks that more than 200,000 people buy a BBA is superior, so consumption must return to rationality, from brand demand to product demand is very important.
What can be seen at present is that there is no special new energy model for sale in the BBA of more than 200,000 markets, which means that BYD has no direct opponent and has transferred a large number of BBA user groups in the more than 200,000 consumer markets.
Of course, it is only a Han at present, after the strengthening of brand value in the future, there will be more sales in the new energy track to grab the share of BBA, for BYD, it may never take the BBA as an opponent.