"Among the existing users of Wuling Hongguang MINIEV, women account for 78%; the Officially listed Hongguang MINIEV GAMEBOY today, the proportion of male users with blind booking is 77%." This is the data revealed at this morning's Wuling GAMEBOY media communication meeting.
From the "classic model" sold for the earliest 28,800 yuan, to the "Macaron Macaron", and then to today's "GAMEBOY", the Hongguang MINI is no longer a single model, but a huge matrix group army with 360 ° no dead angle to hold young people. The classic model has grasped the needs of young people's "people's scooters", macarons have captured the heart of "Wuling Maiden", and GAMEBOY is preparing to make the trendy and avant-garde male young men fall in love with Hongguang MINI.
GAMEBOY new car launched a total of four models, 200km endurance two configurations, 300km endurance two configurations, priced at 55,800-69,800 yuan. Compared to other Hongguang MINI currently on sale, GAMEBOY has a longer battery life, larger size, faster AC charging, stronger motor power, and a more expensive price. Of course, other versions of Hongguang MINI are still sold, plus the classic model of 328-44,800 yuan, the macaron of 438-54,800 yuan, the three versions of Hongguang MINI achieve a step-by-step seamless connection, and also break the fifth law of spending power "girl> child> young woman> old man> dog > man".
What makes male users at the lower end of the consumer chain willing to pay for GAMEBOY? The reason is simple – men are teenagers to death. Just the name "GAMEBOY" can instantly pull him from the grid of work back to the childhood of the carefree bully. Looking up, the GAMEBOY reserved Tide Chuang interface in front of you can be personalized with accessories such as suitcases, car stickers, wheel covers, etc., is it the same as when playing Tomeca, matchbox and Hot Wheels?
Among the many GAMEBOY modified versions, the camping and off-road versions above are our favorite (of course, it is not excluded that only electricity is doing camping products). Different from the overly simple change of salad flower light change, but also different from the whole body up and down to remove the essence of the light only shell of the heavy change, the above two cars are changed to be impartial and just right. Is a micro-electric car with a range of 200-300km really suitable for camping? It doesn't fit, but camping and off-roading has always been just a process, not an end in itself. At this moment, there is such a small car, the price is affordable, the battery life is enough, it is simple to do it yourself and enough food and clothing to create the big toy in your mind, a person drives it in the woods near the city, enjoys the air conditioning, listens to the eight directions... Hongguang MINIEV did not have a fast charge, and male car owners lost the last time alone at the charging station, but GAMEBOY found a way to help you get back.
Supplemented by GAMEBOY modification is "LING LAB", the original personalized customized service platform officially provided by Wuling manufacturers. Through this platform, users customize the modified parts they want online, send them to dealers and directly operated stores across the country through Wuling's official self-built logistics, and complete the landing installation service in one stop with the help of the store.
Weidian also has the "Weidian Space Station" offline franchise modification business, for those of us who have really experienced the offline store beating, we can personally experience the convenience brought by the official LING LAB for users: ordinary users want to modify, first of all, they have to rely on their own accumulated eighteen years of luck in a bunch of 80s style aesthetic detail pages, choose a piece of the lowest postage three no products, take the open package around to find the offline modification shop, the boss looks at the products purchased from elsewhere but looks for him to install, and ignores your love.
Bubble modification shops such as the heavy modification of the bathhouse, and to the hands-on masters who can get everything with one hand, are disdainful of this primary modification, but 99% of the small white users also want to have the modification results of the trend personality, but they are blocked by the tedious and unpleasant process experience. LING LAB provides more convenient O2O channels and more stringent product quality checks, which can reduce the threshold for ordinary car owners to embrace modification, and has a great positive effect on the cultivation of the entire modification market.
No one would have thought that at the Wuling booth of the Chengdu Auto Show in July 2020, the mediocre micro-electric vehicle would completely disrupt the new energy market; but everyone would not have thought that two years later, the various Hongguang MINI seven aunts and eight aunt relatives derived from various brands would come like lettuce, wanting to be spring shoots, but did not learn right.
The Hongguang MINIEV Buddha-figure has achieved self-breakthrough in three dimensions.