The new smart genie #1 made its world premiere in Berlin

On April 8th, as the first mass-produced model launched by smart, a new luxury pure electric car technology brand after a comprehensive renovation, the new smart genie #1 was finally unveiled under the attention of thousands of fans and the industry, and presented its world debut in Berlin, Germany.

Tong Xiangbei, CEO of Smart Brand Global, said: "As the first member of the new generation of pure electric vehicle family, the new smart genie #1 is not only the best interpretation of brand renewal, but also its global debut has set the latest milestone in the brand's development path. At present, Smart has entered a new stage of full-speed development, and the teams in Europe and China will continue to work together with one heart and efficient collaboration to further implement the forward-looking development strategy of 'China-Europe Dual-Core, Global Layout'. At the same time, I believe that the new luxury pure electric travel experience brought by smart will surely gain the favor of the global market. ”

New luxury, inspired design redefines space

In creating the urban friend of tomorrow, the Mercedes-Benz global design team has adopted new design ideas and styling techniques, with sensual brushstrokes and simple lines to give the new smart genie #1 an attractive new luxury aesthetic that is unforgettable. Hidden electric exterior door handles, frameless doors, "Ring of Inspiration" suspended roof and other new luxury design elements that surpass their peers give the new Smart Genie #1 a forward-looking, enterprising and eye-catching appearance style. No matter from which angle you look at it, there is always a detail hidden in the surprise that is worth exploring. While having a full sense of futuristic technology, this new model contains many sensual elements in its design, after all, who doesn't want this companion to be charming, interesting and warm on the journey of tomorrow? When the night is low, cyberlight through LED matrix headlights, brilliant light and shadow through LED taillights, streamer particle grilles and other light and shadow elements shine like "jewelry" at night, as if to summon people to start their journey immediately.

In the past 20 years since its birth, Smart has been given the reputation of "space magician" by the majority of car fans with its profound skills in improving the utilization of internal space, and the new smart genie #1 is no exception. Although only 4,270 mm long, it has a wheelbase of 2,750 mm, and the spacious and avant-garde interior is comparable to that of a luxury car, which can be described as compact on the outside and fit inside. In addition, its body width of 1,822 mm and height of 1,636 mm, together with a maximum of 19 inches of wheels, further enhance the vehicle's corrective posture.

Wagner, Chief Design Officer of Mercedes-Benz, said: "The new Smart Genie #1 not only represents a complete renewal of the Smart brand, but also perfectly interprets the design philosophy of 'Sensuality and Sharpness' that we have given it. While retaining smart's signature style, we've made its design more mature, cool and charming. The birth of the new Smart Genie #1 also gives Smart the potential to become the industry's leading design brand. ”

Understand what you need smart technology that is always online

In the era of the Internet of Everything, tomorrow's urban close friends understand your needs and are always online. User-centric, the new smart genie #1 comes with a powerful and exclusive app and a personalized infotainment human-machine interface. Through a practical and user-friendly technological setting, the boundaries between the virtual world and real life are dissolved, creating a seamless link between people, cities and living experiences. As the core element of the "smart inspiration planet" intelligent human-computer interaction system, Avatar, a genie assistant based on artificial intelligence AI technology, will become a close companion for users on every journey. In addition, Smart has created a series of digital ecological services with APP and car machine system as the core contact point, and users can seamlessly experience the smart digital world through exclusive smart ID.

In order to continuously meet the needs of users in the rapidly changing urban transportation field, the new smart genie #1 vividly explains the essence of the "software-defined car" concept. It is equipped with a highly integrated, high-performance computing power architecture, which brings powerful OTA dynamic real-time update function, and more than 75% of the ECU electronic control units of the whole vehicle can be continuously upgraded remotely. At the same time, the new smart genie #1 is equipped with personalized interior mood lights and an operator interface, bringing a more user-friendly and immersive driving experience. Close friends are more willing to share with each other, and users can also share the urban driving fun brought by the new smart genie #1 with friends through the APP digital key.

The new smart genie #1 is equipped with a ternary lithium battery with a capacity of 66 kWh and a maximum pure electric range of 560 km (CLTC China light vehicle driving conditions). In terms of charging and replenishment, in the DC overcharge mode (150kW charging pile), the new car can increase the power from 5% to 80% in less than 30 minutes. Of course, the new Smart Genie #1 is equipped with a number of leading passive safety technologies and the industry's highest level of ADAS intelligent driver assistance system, meeting the Dual Safety Standards between China and Europe, and bringing a sense of security to the journey of tomorrow.

Game-breaking business model Rapid prototyping of direct selling agency network

In the Chinese market, Smart adopts the D2C direct sales agency business model with the core concept of "user-centric, digital-driven". Partners can devote more energy to improving service quality, so as to achieve a win-win situation for brands, partners and users. At present, the D2C direct sales agency business network is rapidly taking shape, and Smart will work with outstanding partners in the industry to bring users a full range of brand, product and service experiences at their fingertips.

For a tomorrow full of infinite possibilities, instead of thinking about it, it is better to work together now. Tomorrow's urban close friends - the new smart genie #1 is in place, it is time to start a new luxury pure electric journey, together to make tomorrow more smart points. Following its world debut, the new Smart Genie #1 will be released in the near future in China.

(Xinmin Network publishes this article for the purpose of transmitting automobile information, which does not represent the views of this website)