On April 5, Ubisoft announced its popular shooter "Rainbow Six" IP new work "Rainbow Six Mobile", and released a 1 minute and 34 seconds PV, using the game engine operation under the cutscenes and real-life play screen to demonstrate the relevant content of "Rainbow Six Mobile Game".
Like Rainbow Six: Siege, Rainbow Six mobile game is a 5v5 first-person shooter featuring indoor close combat (CQB).
According to the official website information, the game currently opens the classic maps "Bank" and "Border" of "Rainbow Six: Siege", including five operators from the offensive side and five operators from the defensive side, and will continue to update more content in the future.
Previously, there were rumors that "Rainbow Six Mobile Game" was jointly developed by Tencent and Ubisoft, but there was no response in the "Development Team Letter" published on the official website, but only made the following introduction. Rainbow Six mobile game is developed for more than three years, the development team is mainly based in Montreal, and the "Rainbow Six: Siege" development team is located in the same office, but completely independent, is a new team of AAA game and mobile game veterans.
For product positioning, the development team admitted that although the core gameplay, characters and maps of Rainbow Six Mobile Game are similar to those of Rainbow Six: Siege, the accuracy of the mouse and keyboard is incomparable, and the desktop is irreplaceable. Therefore, the purpose of the game is not to let PC players or console players play mobile games instead, but to attract new players in the most convenient and rapid way.
Rainbow Six: Siege has been a huge success since its launch in 2015, with Ubisoft's latest earnings report showing that the total number of Rainbow Six Siege players has reached 80 million, adding 10 million in the past year. For this original IP that has contributed a lot of revenue, Ubisoft has always attached great importance to it.
CQB games have a very high design threshold, as the top work of CQB games, all aspects of Rainbow Six: Siege naturally attract many manufacturers to "imitate".
Original IP has great commercial value and development potential, Ubisoft's emphasis can be seen, in addition to the old line of AAA games, Ubisoft has been trying to use free games to expand the influence of IP for many years and seek longer-term development. In 2021, Ubisoft's strategy has been adjusted, many of its AAA games have been postponed, and the weight of free games has been increased to a certain extent, with an investment of 20%.
Chief Financial Officer Frederick Dugart has said that the development of 3 to 4 AAA games per year is no longer suitable for Ubisoft, and Ubisoft is currently creating high-end free-to-play games to achieve a longer-term plan in the field of AAA games.
In the past few years, Ubisoft has released and launched several free games, such as the free shooters Ghost Recon: Line of Fire and XDefiant last year. Tom Henderson, a well-known overseas game media person, also broke the news that Ubisoft is still preparing two mobile games, one of which is likely to be "Assassin's Creed".
《XDefiant》
The "Rainbow Six Mobile Game" released this time is undoubtedly a part of the strategic planning. According to public information on the official website, "Rainbow Six Mobile Game" is now open for reservations, and will open closed beta in a few weeks, and will be officially launched in the international market of Google Play and App Store later in 2022.
Domestically, Ubisoft and Tencent maintain a close working relationship. Not long ago, at the Tencent annual report conference call, Tencent's management said that it will carry out more cooperation with Ubisoft in 2023.
"Call of Duty Mobile Game" and "PUBG M" have been firmly at the head of shooting games in recent years, and the shooting category seems to have the overall situation determined, but the CBB games with short TTK and the need for a lot of battlefield information collection are still gaps in the subdivision category, and the performance of "Rainbow Six Mobile Game" in the market is worth paying attention to.