After the realization of domestic imported models of luxury brands, the general price will decline, the reduction of taxes and fees, the reduction of costs, and the reduction of car prices by car companies are also reasonable things, otherwise for consumers, it will completely lose its attractiveness. BMW X5 has been domestically produced, from the pricing point of view, the price is reduced by nearly 100,000, at first glance, it seems to be quite fragrant, but if you taste carefully, you will find that it is not that thing at all.
The price of the imported version of BMW X5 is between 65 and 700,000, once in order to promote sales, there is also a minimum drop to 550,000 when the lowest starting price of imported models at this stage is 650,000, the highest price is 700,000, and the domestic BMW X5 starts at 600,000, so in comparison, the advantage of 50,000 pieces is very pitiful, after the realization of domestic production, car companies save a lot of costs, but only give such sincerity, really not real at all.
Perhaps, for the BMW X5 level of the model, consumers' expectations of a sharp price reduction after domestic production are originally wrong, BMW X5 has always had stable sales among competitors at the same level, is a car with a higher voice on the market, and the demand for such SUVs by domestic consumers is not high, even if the economic level is developed faster, the increase in demand is also very slow, so for luxury brands, the more high-end models are actually less necessary for domestic production.
Consumers only see that after domestic production will save a lot of car manufacturing costs for car companies, but in fact, after domestic production, for car companies, the pressure will become greater, building factories, personnel wages, the normal operation of production lines, all of a sudden the pressure will be overwhelming, it is better to directly import the province-free.
But BMW X5 still chooses domestic production, why BMW will operate like this, which is inseparable from the internal equity ratio of its car companies at this stage, BMW's shares account for seventy-five percent of BMW Brilliance, it is the largest shareholder, which means that as long as the DOMESTIC BMW X5 can be sold, BMW can get 75 profit stratification, after the domestic price reduction of tens of thousands of pieces, it is also a formal operation, whether you buy domestic or imported, the biggest beneficiary is BMW itself.
In this way, BMW's wishful thinking is really fine, this kind of operation for car companies, not only can improve the competitive advantage, strengthen the occupation of market share, themselves have no damage, in the end, the biggest winner is still BMW.