For the new energy vehicle market in 2022, the accelerated development of various brands is undoubtedly the main proposition at present. But what makes car companies collectively crazy this year is not only the soaring events of raw materials such as "demon nickel" and "lithium prices", but also a tight curse called "national replenishment and retreat".
In 2022, the 30% decline in the national subsidy standard for new energy vehicles has become a foregone conclusion. Specifically, the amount of pure electric vehicle subsidies with a NEDC range of 300-400 kilometers was reduced by 3888 yuan, and the amount of pure electric vehicle subsidies with a neDC range of not less than 400 kilometers was reduced by 5400 yuan.
For consumers, the most intuitive perception is that the price of the car has risen!
At the beginning of 2022, some new energy vehicle companies are still only tentatively increasing prices, and with the rising prices of power battery raw materials and the difficulty of alleviating chip shortages, the overall cost continues to rise.
The image comes from Sina Finance
In this context, a number of new car-making forces have issued price increase announcements. Even traditional new energy vehicle companies with more pressure resistance have finally bowed their heads to high costs. Geometry C, Qin PLUS EV have risen by 6,000 yuan, and some models of E-An and BYD have even risen by 10,000 yuan or more, and consumers have words of suffering.
At this moment, SAIC Roewe's official announcement of the price adjustment of Roewe new energy products on March 31 attracted the attention of the author.
The announcement means that SAIC Roewe New Energy models will not increase in price in April, and prices will begin to rise from May. In the author's view, this wave of operations of SAIC Roewe is a thick road, after all, the buffer time of one month is enough for the market to digest, and it also provides consumers with a car purchase window period before price increases.
The preview does not increase the price, netizens: who is the conscience of the enterprise
Compared with SAIC Roewe's advance notification of price increase information, the price increase operation of some car companies can be described as a "blitzkrieg".
First of all, let's take a look at the popular fried chicken in the new energy independent brand - GAC Aeon.
For the price increase plan of 4,000-10,000 yuan on March 4, GAC Aeon chose to issue an announcement and implement it on the same day, leaving no time for everyone to react in the middle.
And BYD is also moving quickly in the operation of price increases. On March 15, BYD announced that it would increase the price of its dynasty network and ocean network by 3,000-6,000 yuan, and implement the plan on March 16, with a buffer period of 1 day.
In the face of consumers' inquiries about price increases, the response given by the relevant sales staff is that they have not received the notice of the main engine factory about the price increase in advance.
However, the rapid price increase of car companies has caused negative feedback in the market: there has been a phenomenon of scalpers hoarding orders to make profits.
Looking back at SAIC Roewe's operation on price increases, it seems that only it is an honest person in this wave of price increases.
In terms of price increases, the range of 3000-5000 yuan belongs to the middle echelon in this round of price increases, but combined with the national compensation of 5400 yuan, it shows that SAIC Roewe has made certain efforts in curbing price increases.
In addition, in terms of plan implementation, the 1-month buffer period not only leaves sufficient reaction time for the market, but also alleviates consumer anxiety. Giving full human consideration to the implementation of the plan deserves our praise for SAIC Roewe.
In the increasingly fierce market competition, such a humane conscience enterprise as SAIC Roewe seems to be less and less.
Ei5+i6MAX EV, old driver: Take a look at these cars
Since SAIC Roewe is a clear stream in the wave of price increases, are its products as conscientious as its wave of operations?
The answer is yes, roewe new energy in April this year's price increase buffer period, there is such a product worthy of our attention - that is, SAIC Roewe in the new energy sector of the head of HuaDan: Ei5.
According to Sohu Auto's statistics, Ei5 sales in 2021 reached 174,300 units, accounting for 44.63% of SAIC Roewe's annual sales, and the overall annual sales of the BYD Qin family, which was hot last year, including a variety of models, were only 194,200 units.
In the fiercely competitive compact pure electric car market, Ei5 can carry the new energy banner for SAIC Roewe, or rely on excellent product strength.
It is worth noting that SAIC Roewe Ei5 is the standard 501km endurance of the whole series, and this endurance level belongs to the upper middle level in the 150,000-level pure electric car.
Compared with the high-end version of Ei5 and the low-end version, the difference is mainly concentrated in the comfort configuration of assisted driving and electric sunroof, rearview mirror folding, Bluetooth key, etc. If you are not sensitive to the above two configurations, the cost performance of Ei5 is not bad.
And Roewe 502km endurance i6 MAX EV is also in the ranks of this non-price increase model, the appearance of "Ronglin pattern" of the net shape, fashion sense, right in the middle of the young people's nostalgia, is also a good choice; the interior is full of technology, Zebra Internet car intelligent system HW2.0, 3 square meters Galaxy panoramic canopy, L2.5PLUS intelligent driver assistance system, PM2.5 filter, leather seats, etc., to experience a sense of happiness of comfortable driving.
In addition, saic motor Roewe on March 31, the 2022 i6 MAX EV, the endurance increased to 605km, although not within the scope of this round of new energy price increase buffer policy, but the new i6 MAX EV in the product strength of the substantial improvement, but also worth our attention.
In terms of power and chassis, the parameters of the i6 MAX EV are the same as the Ei5, while the difference between the i6 MAX EV and the Ei5 is mainly in the slightly larger body size, longer range and better driver assistance system.
The above three improvements are precisely the demand pain points in the compact pure electric car market. In this way, the i6 MAX EV and Ei5 can form a product match with BYD Qin PLUS EV and Qin EV.
If there is a better pursuit and expectation for battery life and intelligence, then the i6MAX EV is more suitable.
In addition, both cars emphasize safety performance, with a steel structure cage integrated body, of which ultra-high-strength steel and high-strength steel account for more than 80%, friends interested in compact plug-in SUV may wish to consider it.
epilogue
Some friends may ask: Is it appropriate to buy new energy vehicles now?
Considering many factors such as high oil prices, rising new energy prices, national subsidies and the final policy of exemption from purchase tax, the author's reply is:
If you like one of these cars, hurry up and place an order, after all, there is only a 1-month window period, pick up the car a month earlier, saving not only welfare, but also thousands of yuan of fuel costs, not fragrant?