Who will you choose between BYD and Tesla? This is a question sentence, because the current pattern of the new energy vehicle market, BYD and Tesla are two super oligarchs, and this situation continues for a long time.
Interestingly, BYD and Tesla form two parallel lines that do not intersect with each other, because the product positioning of the two companies seems to be completely different from the customer group, and the comparison between Tesla and BYD is simply because the sales volume of the two companies is very high, and the two are representatives of new energy vehicle companies in China and the United States.
Since 2020, BYD launched its flagship sedan BYD Han; Tesla's Shanghai Gigafactory has been put into production, and Tesla Model 3 has undergone several sharp price cuts since domestic production, so that many people have become leeks, but they are also willing to become leeks, making many people sought after as conscientious enterprises.
Tesla's technical advantage is beyond doubt, and Sanden Technology is ahead of many car companies, but will the price reduction of Model 3 not be a conscience discovery, but the initial pricing is too high. In terms of the size of the Tesla Model 3, it is completely compact class car, one level lower than the Xiaopeng P7 (medium-sized car), compared to byBYD Han (medium and large car) two levels lower, but their price is set to be similar.
Another important reason for the continuous decline in prices is that the proportion of local parts in Tesla's Super Factory in Shanghai is increasing, and the initial pricing will be high because most of the parts will be imported at the beginning. Now Tesla Model 3 has reached more than 95% of the domestic parts, and shares more than 70 parts with the Model Y. Tesla has taken the cost to the extreme, reducing the price of all parts and components at low cost, and there is no half-cent relationship with conscience.
BYD Han EV officially announced a pure electric endurance of 506km, 100 km/h acceleration of 7.9 seconds, priced at 214,800 yuan, the recently launched DM-i model priced at 216,800-29.28 million yuan, and the high-performance DM-p model priced at 322,800 yuan. From the price point of view, BYD and Tesla have a very obvious price advantage. But BYD and Tesla owners or fans are not the same kind of people, Tesla fans will spit OND Han EV chopstick suspension, poor acceleration performance, oil to electricity and other problems; BYD fans will say tesla Model 3 rear row is small, rough interior and so on.
Despite scolding each other, the audience of the two car companies is not the same type of people at all, and the real confrontation between the two sides lies in the upcoming model of BYD in the first half of this year: the SEAL. As a product of the BYADI 3.0 platform, it is not only very good-looking, but also has the world's first body integrated battery pack, a highly integrated electric drive system, and it is said that the longest endurance can reach 700km. At present, it is known that the body size is 4800/1875/1460mm, and the wheelbase is 2920mm, which is the same as BYDHan in terms of wheelbase. The four-wheel drive version will be equipped with an AC asynchronous motor on the front axle for better performance, and the 3.8S of the tail mark also seems to indicate the acceleration time of the four-wheel drive version of 100 kilometers. It will be officially unveiled at the Beijing Auto Show in April, and this time the BYD seal will be directed at the Tesla Model 3. And there will also be an SUV, the spearhead is also directed at Tesla's other hot model Model Y. After the price rises a level, what kind of products BYD will come up with, which can't help but be expected.
Tesla's strategy is also obvious, after the launch of the Model S and Model X million-level cars to launch the Model 3 and Model Y, the price directly down to the 250,000 to 350,000 range. They are well aware that their brands are unlikely to be higher than the 3 and Y in launching new models, so it is the most appropriate route for new models to go down in terms of price. As rumors mount, it is expected that in the second half of 2022, Tesla's more civilian model Model Q will be seen.
BYD, which initially sold 30,000-50,000 civilian models, has gone to 151,800 yuan in the average bicycle price of passenger cars in 2021, which has surpassed Volkswagen. This year, the high-end products of the Ocean Series and the Denza Series will be launched, and the price will exceed 300,000 yuan. However, Tesla, which began to do millions of luxury cars, will now launch more than 100,000 models to further seize the market. The emergence of Model Q will not shake the hearts of BYD's fans, and whether it will make the prospective owners of The Corolla more shaken, let us wait and see.
summary
In the war between BYD and Tesla, it can be seen that domestic brands are no longer cheap, and luxury brands are no longer difficult to reach. This will also attract a lot of trolls, spray Tesla is really not like to spray? Will it be because you can't afford to spray, when the price is really close to the people, the vast majority of people can afford to buy, will you still spray? Similarly, since the price of BYD Han DM-i has been released, there have been more and more trolls, will it be because people who originally had a budget of more than 100,000 wanted to buy Han DM-i, and the result was that the price of more than 200,000 yuan was prohibitive.
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