The price of bmw X5L came out, and on March 31, BMW officially announced the price of the new X5L, starting at 605,000 and topping at 775,000. Seriously, this price is about 50,000 higher than the price circulating on the Internet, seeing this price, many netizens expressed dissatisfaction, because the price after domestic production has exceeded everyone's expectations, why set the price so high?
Seeing the price, some netizens expressed their dead hearts, and some netizens said that they were lonely, is the offer really hopeless? Non also!
For a company as big as BMW, pricing is certainly not a joke, and it must be carefully considered. I feel that the pricing of BMW X5L is now very in line with BMW's consistent operation, this operation is that the pricing is higher than the market expectations, even so, relying on a strong brand, there are people who pay the bill, first harvest a wave and then say, after harvesting and waiting to see how it changes, if the sales can meet expectations, then continue to maintain the status quo, if not meet expectations, what to do?
If the market reaction does not meet BMW's expectations, then BMW will take preferential measures. Since it is domestically produced and has been extended, it definitely wants to go. Data show: in 2017, BMW X5 in the Chinese mainland sales of 51696 vehicles, 2018 53618 vehicles, 2019 37636 vehicles, 2020 48538 vehicles, 2021 50217 vehicles, from the sales in recent years, it is not difficult to see, well, more than 50,000 vehicles, domestic + length is to break through the bottleneck, the initial goal is to produce 120,000 vehicles per year, if it does not reach the target, it will certainly be preferential, but according to the current feedback, the discount is hopeless.
According to the feedback from dealers, the BMW X5L not only does not offer preferentially, but also increases the price, which is due to the large number of orders. As for whether it is true or false, we do not know, and it is normal to create illusions. Some time ago Toyota SIENNA is such an operation, and then the order was reduced, and then said how much wholesale volume, in fact, the wholesale volume is at most the inventory transfer, to see the number of insurance. Where the BMW X5L goes in the future depends entirely on the attitude of consumers.
Frankly speaking, bmw X5L current pricing has a range of 100,000, if the pursuit of more people, not only not preferential, but also will increase the price, if the pursuit of less people, the current guidance price is the landing price, and even can be discounted, if the sales volume is really not sold imported BMW X5, BMW will also launch X5L entry version, directly pull down the price, in short, the price increase or preferential, how much, everyone said. Do you feel like everyone is testing BMW, or is BMW testing everyone?