DoNews April 1 news (Ding Fan) In recent years, the development of the global color TV market has gradually oriented to the smart home of intelligent interconnection integration, and smart TV has also become the main entertainment tool for people. When tv becomes the hub of home interconnection, becoming the main equipment of home entertainment, office assistance, and learning assistance, the high-end market of TV is gradually improving in the direction of environmental protection, energy saving, and sustainable ecology.
GfK, a world-renowned market consulting institution, pointed out in the 2021 home appliance market trends and 2022 market opportunity insight report that seizing the "huge opportunity" of high-end and green development of global development, Chinese brands are bound to play a more important role in the global home appliance market. Norbert Herzo, chief consultant of GfK's global strategy, also said: "High-end is a huge opportunity for Chinese home appliance brands, including Hisense, and now is the most appropriate time for transformation. In March this year, Hisense's first brand store in Dubai was officially opened, entering the local mid-to-high-end shopping mall, and in 2022, Hisense will lay out nearly 100 high-end brand flagship stores around the world.
In 2021, the global color TV market showed a trend of falling prices, China's color TV market retail shipments totaled 37.03 million units, down 10.4% from 2020, the total global TV shipments fell by 3.2%, although shipments have declined, but for overseas markets Hisense has achieved good results, 2022 January-February, Hisense laser TV showed a good growth trend, in France, Hisense laser TV has achieved three consecutive months of month-on-month, year-on-year growth, As of the end of February, it increased by 476% year-on-year. In 2021, Hisense's sales revenue in the European market increased by 113% year-on-year, and formulated localization strategies to ensure consumer demand and product experience in different markets. In the Canadian market, Hisense TV ranked second in the cumulative volume share in February, and Hisense's high-end market competitiveness has emerged.
At present, the prices of 32-inch, 43-inch and 55-inch LCD panels are $42, $74 and $117, respectively, down 52%, 45% and 48% respectively compared with the June 2021 high. The price of the mainstream size panel is almost waist-cutting. However, the high-end market of Hisense layout is a different path, in 2022, Hisense will continue to exert efforts on the overseas high-end picture quality flagship product ULED TV, through research and development to drive product upgrading, launch 8K, 1,000-level partitions and other high-end products, support the leading picture quality, large size product strategy to increase the proportion of high-end, to achieve high-end sales increased by more than 40% year-on-year.
According to data released by the National Development and Reform Commission, in 2021, the mainland will export 3.873 billion units of home appliances, with an export amount of about 98.72 billion US dollars, an increase of 10.1% and 22.3% respectively year-on-year. Among them, the export scale of white electricity products exceeded the 100 billion mark for the first time. In 2021, Hisense's annual revenue was 175.5 billion yuan, an increase of 24% over the previous year; overseas revenue was 72.5 billion yuan, an increase of 32% over the previous year; and its own brands accounted for more than 80%. According to the data, Hisense vision and Hisense home appliances are the core home appliance assets of Hisense Group, Hisense vision is mainly engaged in the black home appliance business based on TELEVISION, while Hisense home appliances are mainly engaged in white goods business based on air conditioners, refrigerators and washing machines. According to the financial report, the operating income of Hisense home appliances in 2021 was 62.449 billion yuan, an increase of 29.05% year-on-year, which is also a relatively large growth. According to the forecast, some institutions have made predictions for the 2021 annual performance of Hisense Vision, with a total of 6 institutions accumulating in 6 months, predicting that the average net profit in 2021 will be 1.313 billion yuan, an increase of 9.85% over last year.
In 2022, Hisense TV will achieve stable growth in advantageous markets such as the Middle East and Africa, and focus on the European, American and Japanese markets to further achieve breakthroughs in high-end channels around the world. In the future, Hisense will strengthen the integration of production and marketing research and overseas construction, and land new home appliance research and development centers in Japan, the United States and other countries.