Source: Financial Sector News
Recently, the international data analysis company IDC released the "Quarterly Tracking Report of the Global AR/VR Headset Market in the Fourth Quarter of 2021", which shows that the global AR/VR headset shipments reached 11.23 million units in 2021, and the market increased by 92.1% year-on-year. Among them, the shipment volume of VR headset reached 10.95 million units, breaking through the important inflection point of the industry with annual shipments of 10 million units.
IDC believes that 2021 is the year of the outbreak of the AR/VR headset market, from the hardware equipment, technical level, content ecology, creative environment, compared with five years ago, there has been a substantial improvement, the industry ecology is healthier, the industrial foundation is more solid. Moreover, driven by the concept of meta-universe, the pace of release of new AR/VR products has accelerated in recent years, and the investment in content ecology construction of hardware manufacturers has also been further increased.
In addition to the efforts of major manufacturers themselves, the AR/VR industry has achieved such excellent sales results, and it is inseparable from the strong support of partners behind them. As a gathering place for trendy goods, JD Computer Digital has always paid high attention to the AR/VR industry, and has launched many exclusive services for new AR/VR products to meet the diversified consumer needs of users.
Take the recent hot Pico Neo3 128G Pioneer Edition as an example, in order to let everyone better experience this VR product, Jingdong Computer Digital launched a series of exclusive services and offers, in addition to the 30-day worry-free trial service, there are 180 days of punch card to enjoy half-price rights, punch card to win 16 game applications, etc., contact customer service to send "ace to ace" can also receive exclusive coupons, in April 1-3 limited time spike can also be reduced by two hundred yuan.
It is reported that the cooperation between Pico and Jingdong has a long history, and during the 2021 Jingdong Computer Digital New Year Festival, Pico achieved a record of 7 times year-on-year sales growth and achieved breakthrough growth. At the Spring Festival Gala of the Year of the Tiger, as the exclusive interactive partner of CCTV, JD Computer Digital also joined hands with Pico to bring a large number of New Year gifts.
Undoubtedly, AR/VR technology and related intelligent hardware market prospects are broad, in addition to movies, games, social networking, it is also used in real estate, education, medical and other industry scenarios, and there have been many successful application cases, the development trend is good. According to Jingdong computer digital business data, from January to February 2022, the sales of AR/VR-related intelligent hardware devices in Jingdong increased by more than 6 times year-on-year, mainly concentrated in head brands such as iQiyi and Pico, and the popularity of user searches continued to rise.
In order to allow more consumers to experience and purchase AR/VR smart hardware with confidence, JD Computer Digital will launch more targeted services to help users better experience cutting-edge technology and enjoy a better life. At the same time, JD Computer Digital is also helping AR/VR-related brands to press the fast-forward button of development, and jointly develop and achieve mutual achievements in the process of cooperation with brands. In the future, JD Computer Digital will rely on its high-quality service capabilities and omni-channel advantages to help brands achieve faster sales growth and create new sales results.