Recently, IDC released the "China Wearable Device Market Quarterly Tracking Report, Q4 2021", and the shipment volume of China's wearable device market in the fourth quarter of 2021 was 37.53 million units, an increase of 23.9% year-on-year. At the same time, as China's wearable market has recovered and will usher in the spring of development, IDC predicts that in 2022, the shipment volume of China's wearable market will exceed 160 million units, an increase of 18.5% year-on-year, achieving a new growth rate of development.
From the perspective of the general environment, on the one hand, thanks to the sports boom set off by sports events such as the Winter Olympics, the interest and enthusiasm of the masses in sports have never been higher. At the same time, the strengthening of public awareness of the health field has also stimulated the pursuit and love of smart wearable devices. In addition, it has to be said that Jingdong and Huawei, Millet, OPPO and other brands have many years of old friendship, hand in hand to innovate and expand new increments, the brand is with the help of Jingdong's massive user groups, as well as the effective integration of the C2M model, insight into user needs, more accurate and rapid to reach consumers, so that product iteration upgrades are more in line with consumer needs, ushering in sales sales.
As can be seen from the recent Jingdong Computer Digital Super Product Day, the turnover of smart bracelets that care for good health increased by 5 times year-on-year. The addition of a single conductive ECG detection function Huawei watch GT2 Pro ECG version, only 4 hours on sale in Jingdong, the turnover increased by 500% month-on-month, in one fell swoop to take off the day's smart watch ranking Top1 laurel, behind the excellent results, not only reflects the collection of massive new products to bring users more experience trend new products, open the quality of life of the choice and opportunity, but also confirmed that Jingdong with quality and service guarantee to promote the brand to achieve sales growth, widely sought after and loved.
As the report says, the physical store channel has a significant role and is well received by users. At the omni-channel level, the cooperation between Jingdong computer digital stores and brands is also deepening, with services such as "hourly delivery", the time for goods to reach the hands of consumers is greatly shortened, and users can experience the latest products of various brands in the Jingdong computer digital store for the first time and feel a better instant consumer service experience.
According to the IDC report, exercise-related functions such as heart rate, blood oxygen, and exercise mode monitoring have been developed to a certain stage, and sensing technology and application will be excavated in the future under health scenarios. In the future, Jingdong will also face the challenges of the market, continue to explore with various brands in the field of wearable devices, launch smarter and better products, and at the same time, as a gathering place for new products, deliver a large number of new products to thousands of consumers, so that you can buy orders with peace of mind with quality assurance, intimate service and benefits, and start with the latest trendy and practical explosive goods.