Freezer refrigerator sales are higher
Generally speaking, March and April of each year belong to the off-season for the sale of freezers and refrigerators, but the refrigerator products are "thriving" in this spring of 2022.
Recently, the always obscure freezer suddenly ushered in a "highlight moment" and became a star product with contrarian growth in the home appliance circle. According to the monitoring data of Aowei Cloud Network, in the three weeks from March 28 to April 17, the online sales of freezers increased by 33.2% year-on-year, and offline sales increased by 18.0% year-on-year, and the sales performance was very outstanding.
One
Freezer refrigerator sales are booming
On the morning of April 25, a green three-wheeled truck at the entrance of the Chuihongyuan community in Beijing's Haidian District was particularly eye-catching: it was full of refrigeration equipment: a refrigerator, four freezers. The courier brother said that it is very common to transport refrigeration equipment recently.
Generally speaking, March and April of each year belong to the off-season for the sale of freezers and refrigerators, but the refrigerator products are "thriving" in this spring of 2022.
In Jingdong, Taobao and other online shopping platforms, it can be seen that in the official stores of many white goods brands, modules with the theme of "home hoarding" have been specially set up, of which freezers and refrigerators have become the most popular products in these stores, followed by air fryers and microwave ovens.
Wang Lei, a researcher at the Major Appliances Division of Aowei Cloud Network, said: "On the one hand, the epidemic prevention and control and its demonstration effect have stimulated consumers' demand for food hoarding, which has brought about the growth of refrigerators and structural changes in refrigerators. On the other hand, it is consumers who put the replacement demand for refrigerators and freezers in front, and the demand is overdrawn in advance under the hoarding mood, which promotes a wave of small climaxes. ”
Two
Small freezers and large refrigerators are the most popular
In recent times, the "small size" and "three-dimensional" of refrigerator products have been most valued by consumers. According to the weekly monitoring data of Aowei Cloud Network, in the 14-16 weeks of 2022 (March 28-April 17), the online market of freezers showed a multi-point blossoming situation, and the sales of major categories increased, of which the sales of small freezers increased by 59.0% year-on-year, the sales of vertical freezers increased by 171.8% year-on-year, the sales volume of ice bars increased by 27.4% year-on-year, and the sales of large freezers increased by 14.7% year-on-year. Small freezers and vertical freezers in the offline market are the most popular, with sales increasing by 19.3% and 124.6% respectively year-on-year.
From a geographical point of view, the highest sales volume of the freezer offline market are Suzhou, Hangzhou, Beijing, Shanghai, Nanjing and other places, of which the sales volume in Suzhou increased by 380.8% year-on-year.
The sales situation of refrigerators is just the opposite, Aowei cloud network data shows that the sales volume of refrigerator products with a volume of more than 1500 liters in the online market increased by 11.1% year-on-year, and the best-selling category in the overall sales ranking is refrigerator products with more than 600 liters.
Experts said that most consumers with refrigerators in their homes buy refrigerators to supplement stockpiling, so small-volume freezers are popular, while some consumers who move or rent houses tend to buy large-volume refrigerators to cope with the epidemic.
Three
Some ingredients are not suitable for refrigeration
In fact, not all ingredients are suitable for refrigeration, and piling some fruit and vegetable products into the freezer refrigerator may cause waste.
The appropriate temperature for cucumber storage is 10 ° C to 12 ° C, but the refrigerator is generally lower than this temperature, so cucumbers are easy to "frostbite" and change their taste after a long time in the refrigerator.
After low temperature preservation, tomatoes can easily become soft and rotten, or appear to break apart, affecting the taste and nutritional value.
The appropriate temperature for the storage of green peppers is 7 to 8 degrees, but the refrigerator is generally lower than this temperature, so the green pepper is not suitable for a long time in the refrigerator, the preservation method of green pepper is to prepare a plastic bag, put the green pepper into the plastic bag, and tie the mouth of the bag to place it at a dry low temperature.
After the root vegetables such as potatoes and onions are placed in the refrigerator, it is easy to contact the cold air in the refrigerator and become softer and more perishable.
In addition, some tropical or subtropical fruits are not suitable for the refrigerator, such as bananas, dragon fruit, mangoes, etc. During the epidemic, consumers should purchase rationally.