In recent years, the new energy vehicle market has developed rapidly, and even become the most important "position" of global car companies, but to say who is the most eye-catching among them, the author believes that non-domestic brands BYD are none other.
We pull the time back to 2020, BYD released the blade battery, its appearance is like a blockbuster bomb, subverting the outside world's consistent perception of lithium iron phosphate batteries, leading the global power battery to a new height of safety, and this is only part of BYD's road to promote the safe development of new energy vehicles.
In 2021, BYD once again brought us a surprise, released a super hybrid system, and the 3.8L/100km subversive fuel consumption refreshed the public's perception of new energy vehicles.
It is precisely because of disruptive technologies such as blade batteries, DM-i super hybrid technology and later e-platform 3.0 that BYD has ushered in the explosion of technology, products and markets. The first model equipped with blade batteries, BYD Han, has entered the large and medium-sized sedan market dominated by luxury cars, and sales have been rising; the three models equipped with super hybrid Qin PLUS DM-i, Song PLUS DM-i, and Tang DM-i have all become the leaders in the new energy sales ranking without exception, and even once there was a grand situation of queuing up to pick up cars and find a car. In the whole of last year, BYD's sales reached 740,000 units, and the sales of new energy vehicles exceeded 600,000 units, and its market share increased significantly.
In fact, in the author's opinion, behind the explosion of BYD's sales, in addition to the blessing of core technology and the promotion of high-quality products, it is inseparable from the service level of terminal service stores.
A few days ago, the author walked into BYD's Chongqing Qianyuan Xinjing South Bank store to explore how BYD's terminal service is.
It is no exaggeration to say that the moment I entered the store, the author felt a bright eye, the entire store building area reached 4,000 square meters, very bright and wide, just the display area of the new car is nearly 800 square meters, BYD's star products are on the scene, including the newly listed 2022 Song MAX DM-i and the upcoming BYD Han DM-i, very eye-catching.
It is worth noting that the new 4S store image of BYD Dynasty Network has chosen "a leaf" as the core design language. The leaves symbolize green, environmental protection and nature, which coincides with BYD's brand vision of "cooling the earth by 1°C". At the same time, bydir auto Dragon face design concept is also integrated into the store design, presenting a new visual feast.
At the same time, the South Bank store has a total of 30 sales elites, and everyone in the sales team has participated in the iron army training camp and store-side training organized by the manufacturer, casting a more professional and confident sales service consultant.
In addition, we have to highlight BYD's one-stop car purchase service, if there is a customer is inconvenient to go to the store test drive experience and pick up the car, BYD Chongqing South Bank 4S store has a professional delivery team can agree with the customer to provide door-to-door test drive service, door-to-door financial services and sign orders, and send the new car to the customer's home for delivery.
In terms of after-sales, BYD Chongqing South Bank 4S store in addition to a relaxed service place, professional construction team, also provide door-to-door pick-up and delivery services, such as customers who do not have time to enter the store can directly through BYD online reservation to pick up and delivery services, BYD's 24-hour service hotline responds to customers at any time, and the vehicle service personnel who stay in the store will feedback the maintenance progress and key process display through WeChat.
In addition, BYD Chongqing South Bank 4S also has a multi-to-one WeChat service group, in order to solve various questions in the process of customer use, on the day of delivery of the new car, it will establish a multi-to-one exclusive WeChat service group composed of service managers, service consultants, account managers, sales managers, technical managers, and store managers, always replying to customer questions.
In response to the problem of long waiting time for maintenance and maintenance, BYD's Chongqing South Bank 4S store opened a special parking space for fast maintenance, ensuring that the maintenance vehicle in the store was completed in 25-35 minutes, which can be said to be quite thoughtful.
Write at the end
If you want to not fall behind in the fiercely competitive automobile market, you must not be able to do without the logical combination of "product strength + service power", of course, service differentiation is also particularly important, BYD is naturally well versed in this.
From pre-sale to sale to after-sales BYD Chongqing South Bank 4S are adhering to the concept of service first, all-round intimate to create a set of high efficiency and people can not fault the service system, this point is absolutely unquestionable.
Not to mention the product level and market performance, friends who pay attention to BYD should know how strong its products are currently in the market. First of all, BYD is the first Chinese brand to enter the "Millions Club" of new energy vehicles, and secondly, BYD is also the most eye-catching Chinese brand in the new energy vehicle market today, not only becoming the leader of independent new energy vehicles, but also successfully completing the strength of the joint venture brand in the new energy vehicle market.
More importantly, in the next step, BYD also has a number of products launched on the market, expanding the Ocean Network series and the Dynasty series, including the promotion of Denza and high-end new brands. It is believed that in the future, BYD can represent domestic brands to further expand the new energy vehicle market, and its future can be expected!