In February, the sales volume of most independent car companies was flat, especially considering that the new crown was lingering, the lack of core was not alleviated, and the market sentiment was generally pessimistic. However, if we look at the long term, in fact, we can still be more optimistic, we simply sorted out some of the domestic car companies in 2025 small goals. Some are conservative, some are radical, some are plump, some are ambitious, and they also bring a little relief to everyone in the gray darkness.
In 2021, Geely announced the well-known Longwan Plan, in which Geely put forward an ambitious goal of selling 3.65 million units in 2025, which means that Geely sells an average of 10,000 new cars per day. Many people will think that Geely is bragging and drawing a not-so-realistic pie, but in fact, Geely's 2025 plan is not radical at all, and even slightly conservative compared with its domestic counterparts.
Changan Automobile aims to build 6 million units
Changan Automobile has always been an independent brother, as early as a few years ago put forward the 2025 target, when the proposed goal is to reach 6 million units of the group's production and sales in 2025, of which 3.5 million units of independent brand sales, ranking first in China and entering the top ten in the world.
Although it was a goal a few years ago, it now seems that as Changan Automobile with a history of more than 100 years, it is both ambitious and down-to-earth in formulating goals, and three years later, Changan Automobile has flourished.
At last year's Changan Automobile Science and Technology Conference, Changan Automobile once again repeated its 2025 plan, Changan brand sales will reach 3 million units, new energy accounted for 35%; in 2030 to become a world-class brand, sales will reach 4.5 million vehicles, new energy accounted for 60%, overseas sales accounted for 30%.
In 2021, Changan Automobile sold 2.3 million units, an increase of 14.8% year-on-year, and the annual sales of Changan Chinese brand vehicles exceeded 1.75 million units, an increase of 16.7% year-on-year, of which the annual sales of passenger cars were 1.2 million units, an increase of 23.1% year-on-year. A clear trend is that the current increase in sales of Changan Automobile mainly comes from autonomy, and the independent brand foundation has been laid well, the brand continues to improve, and it begins to accelerate overtaking, and by 2025, Changan Group's sales volume will reach 6 million units and its own brand sales will reach 3.5 million units.
Great Wall Motor has 4 million units
At the Great Wall Science and Technology Festival in 2021, Wei Jianjun proposed a surprising 2025 goal. In 2025, the annual sales volume will reach 4 million units, and the sales will reach 600 billion yuan, of which 80% will be new energy vehicles, and the research and development investment will be 100 billion yuan. Compared with other car companies that only put forward sales targets, the great wall's targets are more specific and more difficult. Because in the past few years, Great Wall Motor's sales have been hovering around 1 million units, and the cumulative sales volume in 2021 is 1.28 million units, an increase of 15.2% year-on-year. It is indeed difficult to triple sales in the next 4 years.
But Wei Jianjun has always been low-key and introverted, simple and resolute, and has always been the ballast stone of his own brand, and his proposal of this slogan must be the result of careful consideration. More important than this goal, in fact, is not the growth of sales, but the transformation of Great Wall Motors, in recent years we have found that Great Wall Motors is gradually separated from the identity of the automobile company, gradually turned into a technology company, the Great Wall in research and development investment is far greater than the production and manufacturing of the improvement, it almost dazzlingly solved a previous pressure on the head of the independent brand of the technology fortress and problems.
At present, in the field of fuel engines, Great Wall Motors' engines, gearboxes and chassis have basically caught up with the joint venture, and the maximum torque of its 1.5T engine has far exceeded that of Honda; the maximum torque of the 2.0T engine has reached 385 Nm, which is similar to each other; the new power system of the 3.0T+9AT transmission is applied to the tank 500, which is almost the hardest core power system in the domestic hardcore off-road vehicle market. The smart hybrid of coffee, which is now starting to be loaded in large quantities, reduces fuel consumption to the level of 4.5L.
In terms of the core power battery of new energy vehicles, the Great Wall has a comprehensive layout in the three major technical routes of high-nickel batteries, cobalt-free batteries and lithium iron phosphate batteries, and is currently expanding its production capacity globally, and it is expected that the production capacity will reach 215G in 2025. In the 2021 global power battery shipment ranking, Great Wall's hive energy ranked in the top 10. In the field of hydrogen energy with higher difficulty, the Great Wall is the most persistent enterprise in China, which acquired Shangburn Power a few years ago, and has now mastered all the core technologies from hydrogen production and hydrogen storage to fuel cells, and has mastered 100% independent intellectual property rights.
Chery aims to set aside 2 million units
Chery proposed the 2025 strategy as early as 2019, planning to increase sales to 2 million units by 2025, with sales of 250 billion yuan. In 2018, when the target was proposed, Chery sold about 750,000 units per year, with sales of about 100 billion yuan. In 2021, Chery's annual sales reached a historic 961,900 units, an increase of 31.7% year-on-year.
At present, Chery mainly has three major business sectors, one is chery in people's traditional cognition, including the Chery brand's Tiggo series, Arrizo series, etc.; the second plate is the Prince series, including sub-brands such as Jietu; the third sector contains joint venture plates such as Chery Jaguar Land Rover.
At present, the development status of Chery's three major sectors is going hand in hand, among which chery Jaguar Land Rover's sales have been sluggish in recent years, Chery's brand has been sniped by peers such as Chang'an, Great Wall and Geely, and Jietu's brand has performed well, bringing significant net increases. Although the outside world does not look at Curious Rui at present, Chery actually has a hegemonic gene, especially in the past ten years ago, Chery has always been the independent boss, and now there is also the idea of returning to the throne.
According to the scale of Chery's nearly one million units in 2021, it is not too difficult to complete 2 million units in 2025.
BYD aims at 1 trillion
BYD's 2015 plan from the band traffic, the early proposals were not realized, so later a lot of low-key. Of course, as a brand that has been full of spirit in recent years, BYD has set itself a lofty goal, which is to sell 1 trillion yuan by 2025, but it has not put forward a specific sales target.
BYD is currently the most successful autonomous car company, with at least the highest market capitalization, with a market value of more than $100 billion far exceeding its competitors. In 2021, BYD's passenger car sales exceeded 730,000 units, an increase of 75.4% year-on-year; among them, the annual sales of new energy passenger cars reached 593,700 units, an increase of 231.6% year-on-year, once again setting a new record.
In February 2022, BYD's monthly sales were 90,268 units, an increase of 336% year-on-year, surpassing Great Wall, Changan, Geely, and SAIC Volkswagen, ranking second in passenger car sales, and becoming the brand with the highest sales volume of its own brand.
What is particularly praiseworthy is that more than 90% of BYD's current sales are new energy vehicles, and the sales of new energy vehicles exceed Tesla, and even exceed the sum of the new forces of car manufacturing, and the newly launched ocean series is about to become BYD's new main force. According to the current development trend, there are reasons to be more optimistic about BYD's target of 1,000 billion yuan in 2025.
Hongqi 1 million units in 2025
Hongqi brand's goal for 2025 is 1 million units. If 5 years ago, Hongqi proposed a target of 1 million units by 2025, it is estimated that the most harvested will be cynicism and rotten eggs like rainstorms. However, now that Hongqi has put forward the goal of 1 million units, the spectators are expected to only express silence, because Xu Liuping has achieved all the cattle he has bragged about with real achievements. I still remember Xu Liuping's sad expression of "success without success" at the Great Hall of the People in January 2018, when Xu Liuping's goal was to achieve sales of 30,000 units in 2018 and 100,000 units in 2020. It is worth mentioning that in 2017, the sales of hongqi were less than 5,000 units, and many people thought that Xu Liuping was telling jokes.
It turns out that Xu Liuping did not tell jokes.
In 2018, Hongqi sold 30,000 units, an increase of more than 500% year-on-year;
In 2019, Hongqi sold more than 100,000 units, an increase of more than 200% year-on-year;
In 2020, Hongqi sold more than 200,000 units, winning the crown of independent high-end brand sales.
In 2021, Hongqi's sales exceeded 300,000 units, an increase of 50% year-on-year, and it has become the leader of second-tier luxury brands.
Of course, even if Hongqi is so outstanding, in order to complete the target of one million units in 2025, Hongqi needs to grow by more than 40% per year, which is a very challenging project for Hongqi, but compared with the Great Leap Forward of the Great Wall, Chang'an and BYD, Hongqi's target of 1 million units is the closest to completion.
A small target for new car-making forces
Let's look at the new forces of car building. In 2021, Ideal released its 2025 target, which is 1.6 million units. However, this goal is calculated. Ideal Auto expects "China to sell more than 8 million smart electric vehicles by 2025, with the ideal goal of gaining more than 20% market share", which also means that by 2025, Ideal Will's target is 1.6 million units.
When they saw this data, many people also thought that Li wanted to tell jokes. But later Li wanted to emphasize this data many times, and people believed it. But most of the time, people just listen, and no one really goes to their hearts.
After all, in 2020, before the release of the 2025 target, the ideal has only one model, and the annual delivery volume is only 30,000 units. However, things changed in 2021, when ideal sales began to skyrocket, with 91,429 units sold throughout the year, setting a new record for the brand's historical sales. In the future, as more new cars are launched, it should be a high probability event that sales will continue to double.
Xiaopeng's 2025 goal is also calculated. Xiaopeng believes that "the penetration rate of Electric Vehicles in China will reach 35% in 2025, and Xiaopeng aims to have a market share of more than 10%." Based on the national car sales of 30 million units in 2025 (agency forecast), the penetration rate of 35% means that the sales volume of electric vehicles will reach 10.5 million units, and the 10% figure is 1.05 million units.
In the whole year of 2020, the sales volume of Xiaopeng Automobile was only 27,041 units; in 2021, Xiaopeng sales reached 98,155 units, which exceeded the big brother Weilai and exceeded the ideal, but it was only less than one-tenth of the sales target in 2025, so in the face of sales of 1.05 million units in 2025, Xiaopeng's rapid horse and whip.
Write at the end
Of course, in addition to the brands mentioned above, many car companies have proposed plans for 2025, including 8.45 million units of SAIC, 6.5 million units of FAW, 5 million units of Dongfeng, and 3.5 million units of GAC. However, because these companies include a number of passenger car companies and joint venture brands, we will not interpret them one by one.
In any case, 2025 has gradually approached, and we will have the privilege of witnessing the process of these car companies achieving their goals, and we will also track the report in time.