According to the previous Credit Suisse Global Wealth Report, China's middle class is the highest in the world, accounting for 35% of the world's 1.1 billion middle class, more than 100 million. That is to say, on average, there is one middle-class person in every 14 people. Unlike those who work hard for life, fight for it, and make careful calculations for life, the middle class is a group of people who will enjoy and know how to pursue a high-quality life. They are also the same for buying a car, the car is not a simple means of transportation, to improve the quality of life, the pursuit of experience is their car purchase appeal.
For the choice of cars for people like the middle class, many people may first think of the BBA, which is the stepping stone of the middle class. In fact, this idea is biased, although the "BBA" full of streets is more well-known, but it has long been rotten. On the contrary, a truly comfortable, safe and fully functional flagship SUV is the first choice and travel standard for the vast majority of middle-class families, and the Dongfeng Honda UR-V is one of the best choices.
The design is more in line with the temperament of the new middle class
For the new middle class who pursue the quality of life, there is obviously a pursuit of exquisite appearance, and for their own cars, they must also conform to their own temperament. One of the most critical is to have enough personality and decency to meet the pursuit of high value, and to show their own taste in socializing or business activities. The stylish and atmospheric design of the Dongfeng Honda UR-V can undoubtedly meet the needs of this group of new middle class in all aspects.
In terms of appearance design, the Dongfeng Honda UR-V does not use various angular, multiple waist lines and other exaggerated designs like most SUVs. Atmosphere and fashion are the basic tone of Dongfeng Honda UR-V. Therefore, it can be seen that dongfeng Honda UR-V adopts a very clean and concise front face design, with a honeycomb mid-mesh design, and slender headlights, which is more sporty and recognizable, and more in line with the aesthetics of new middle-class consumers.
Coming to the side of the body, you can see the body lines below, and the grooved design next to the fog lights, which makes the Dongfeng Honda UR-V full of power.
In terms of tail, Dongfeng Honda UR-V design is more refined. The taillights feature the popular through-line design, incorporating elements of the Honda NSX sports car taillights. The line decoration parallel to the taillights greatly enhances the design and layering of the rear.
Comfort meets the quality pursuit of the new middle class
For the new middle class who have suffered from the wind and sand in the workplace, or the fathers and mothers who have formed a family, for them, the car to serve the family is undoubtedly the first appeal.
Compared with the opponents of the same level who had to lose the comfort of the rear seating space in order to pursue 7 seats, the Dongfeng Honda UR-V, which truly understands the needs of the middle class, is positioned in the "wide enjoyment of the big five seats", opening up a new subdivision. The 4856mm long and 2820mm extra-long wheelbase are combined with Honda's MM design concept, and both the front and rear seats have extremely spacious ride comfort.
At the same time, under the excellent conditions of such a large wheelbase, the Dongfeng Honda UR-V "only" placed five positions, coupled with the wide and soft seats, and the oversized panoramic sunroof, also allows the rear seat of the Dongfeng Honda UR-V to have a comfortable experience comparable to that of the "executive car". Both family needs and business receptions can be catered for.
In addition, Dongfeng Honda UR-V for the rear passengers, there are many technology configuration blessings. Such as a multimedia control system that can control most of the functions of the whole car, independent air conditioning in the rear, heating the rear seats, boss keys, electric sun blinds on both sides of the rear and many other advanced technology configurations. Whether it is the BBA at the same price or other joint venture brands, they are not so comprehensive.
Of course, in addition to the comfortable rear seat configuration, such as tire pressure monitoring, remote start, steering wheel shift, active noise reduction, mobile phone wireless charging, front seat electric adjustment, multi-layer sound insulation glass These configurations are standard in the whole series. This also makes the Dongfeng Honda UR-V also a complete opponent in terms of cost performance.
We can see that before the Dongfeng Honda UR-V, many joint venture brands at this level of medium and large SUVs have focused on performance and space, but ignored details and texture. However, Dongfeng Honda UR-V is different, it is really the new middle class care about the quality and style in the first place, for this reason Dong ben even at any cost: such as large-area leather wrapping, full series of leather seats, the whole series equipped with ANC active noise reduction and vehicle advanced NVH silent technology, as well as a variety of comfort configurations, and strive to make the Dongfeng Honda UR-V detail quality sense more in line with the comfort needs of the new middle class.
Poetry and distance cannot be thrown away
According to the data, ancient town tours and country tours dominated by the new middle class have been increasing in recent years. For the new middle class, the best way to relieve work pressure and spend time with their families is to take a short walk. Well, to play such a role, your car must be all-powerful. For example, you have to have a strong motivation.
Therefore, Dongfeng Honda gave the UR-V 370TURBO a 2.0T engine with the same root as the TYPE-R, with a 9-speed hand-integrated engine, the maximum power is 200kW, the maximum torque is 370N·m, and the acceleration of 100 kilometers is only 7.8 seconds, you know, this is faster than many cars, but it comes from a "big guy" with a weight of 1.9 tons. More importantly, a budget of more than 300,000 yuan can make this group of new middle-class people get a sense of power luxury that is not inferior to the 400,000-500,000 level.
Of course, the 1.5T engine of Dongfeng Honda UR-V lowers your purchase threshold at the same time, but also allows you to drive one of the few turbocharged engines in the world that can achieve 38% ultra-high thermal efficiency, with the CVT gearbox, while ensuring smooth driving, taking into account the more economical fuel consumption performance.
Second, you have to have excellent controls and a four-wheel drive system. Dongfeng Honda UR-V is equipped with intelligent four-wheel drive system + full-time adaptive shock absorption system, with front McPherson/rear multi-link independent suspension structure and IDM multi-road intelligent driving adaptation system, which can intelligently perceive the road surface to make the most suitable choice.
Of course, whether it is daily travel, poetry and travel in the distance, safety is the most important thing for all users. Dongfeng Honda UR-V is equipped with Honda's Honda SENSING safety super sense system developed with the goal of "zero accidents", including active cruise control system, collision mitigation braking system, lane keeping assist system, intelligent identification of traffic signs, etc., making driving easier and maximizing driving safety protection.
Write at the end
On the whole, the Dongfeng Honda UR-V model has achieved the level that a flagship SUV should have in terms of space, power, safety and comfort. Bring a smarter, safer, and more luxurious experience to their own user consumers, so that more middle-class people can use a lower threshold, and they can also have a high-quality SUV that is not inferior to BBA and so on.
Source: Car Market Special Review