[Mobile Phone China] 3 months, placed in the long history of human evolution is just a drop of water, even compared with the development history of smart phones in the past 30 years, it is not worth mentioning. However, the truth of dripping water through stones tells us that the people and things that promote the development of the industry never care whether 3 months are too short. At the beginning of 2022, the smartphone industry ushered in the spring as usual, when a new machine came to us, when the industry quietly changed because of them, did anyone smell the mystery behind it? In order to find the answer, Mobile China launched a special report on "Smart Phone 2022 New 'Beginning'", which focuses on "why the mid-range flagship machine is so rolled".
The new "beginning" of smartphone 2022: why is the mid-range flagship so rolled
Although this year has only been more than 3 months, there have been many new models on the market, including many cost-effective mid-range flagships. On March 17, Redmi held a new product launch conference and launched two new machines in the K50 series, which shocked the digital circle with a starting price of 2399 yuan; on the afternoon of March 22, realme launched the "Tide Play E-sports Flagship" GtNeo3, priced at only 1999 yuan, once again refreshing many people's cognition of the mid-range flagship, calling "true fragrance".
It can be seen that the Redmi K50 series and the true self GTNeo3 have captured the hearts of many people due to their excellent performance and low price, compared with the high-end machine battle of 4000 and 5000 yuan, it seems that the mid-range flagship is more "inner volume". Everyone must be curious why the mid-range flagship "inner volume" is so serious, and then mobile phone China will take everyone to find out.
What are the highlights of recent mid-range flagships
In just 3 months, major mobile phone manufacturers have launched many mid-range flagship models, such as honor 60 SE, Huawei nova9 SE, Redmi K50, and true self GTNeo3. Let's first look at the parameters, the screen size of these four models is almost the same, in addition to Huawei nova9 SE, they all support 120Hz high brush, and the smoothness of the visual experience is getting closer and closer to the high-end flagship; in terms of imaging, Huawei nova9 SE is equipped with a 108 million pixel main camera lens, under the blessing of HarmonyOS, making it difficult to meet the opponent in this price segment.
Huawei nova9 SE
The advantages of Redmi K50 are more obvious, it is equipped with a 2K screen, with a PPI of 526, peak brightness up to 1200nit, from the parameter point of view has not lost the high-end flagship machine, and DC dimming, 16,000 levels of automatic brightness adjustment, ambient color temperature sensing and other functions are standard. In addition to the screen, the K50 equipped with the Tianji 8100 processor is even more eye-catching, and the combination of screen and performance pushes the K50 to the first echelon of the mid-range flagship machine.
Redmi K50
If the Redmi K50 is comparable to a high-end flagship, then the Real Me GTNeo3 even surpasses the high-end flagship in some ways. True Self GTNeo3 is equipped with the latest Tianji 8100 + full blood version of LPDDR5 + UFS3.1 performance combination, multi-core performance compared to Snapdragon 888 mobile platform increased by 12%, in the independent display chip blessing, can make low frame games to a higher frame rate. Not only that, the true self GTNeo3 is equipped with the fastest 150W light speed second charge in history, 5 minutes can be charged to 50%, to know that the charging power of the high-end flagship machine is generally less than 120W, the charging power of the real me GTNeo3 can be described as a "second kill" high-end flagship.
Why is the mid-range flagship rolling up on the screen and charging
As we all know, the screen is one of the important components of the mobile phone, many people's fragmented time is spent in short videos, novels, if the quality of the mobile phone screen is not good, it is easy to increase the burden on the eyes, triggering or even deepening myopia, the importance of the screen can be seen. 2K resolution and 1080P is not a digital gap, in the same size of the screen, 2K resolution display effect will certainly be clearer than the 1080P screen, the more details displayed, so that the eyes more comfortable. As we all know, when the user activates the mobile phone for the first time, the screen is the user's first impression of the mobile phone, and the more shocking the display effect, the more it can leave a perfect first impression on the user.
True Me GT Neo3
In recent years, the trend of homogenization of electronic products has become more and more obvious, all aspects of mobile phones have faced a bottleneck period, in the case of ensuring the weight of mobile phones, the improvement of the battery has been minimal, so major manufacturers began to "volume" charging power. Although the battery is important for the use of mobile phones, but the speed of replenishment can not be ignored, a large-capacity battery can certainly support our day's endurance, but if one day we forget to charge and there is something important to go out, then the charging speed is particularly important at this moment.
At present, many high-end flagship models mostly support 120W fast charging, full generally in 15-20 minutes, although the charging time has been compressed within half an hour, but for people who are really anxious, it is still slightly insufficient. The 150W charging power of the True Self GT Neo3 can be charged to 50% in 5 minutes, which can really solve the urgent need.
Why is the "inner roll" of the mid-range flagship machine so serious
When mobile phone manufacturers launch a mobile phone, they will clarify the target group through market adjustment and other methods, and the target group of the 2000 yuan price segment model is generally the student party, and the student party's requirements for mobile phones are smooth games, long endurance, fast charging, and good screens, so each manufacturer will "roll" on these functions. You know, the student body is very large, and the "contagious" is extremely strong, and it is easy to drive the surrounding students to buy.
From a macro point of view, the per capita disposable income of residents in 2021 is 35128 yuan, an average of about 2900 yuan per month, and the mobile phone in the 2000 yuan price range can not only make most people feel the changes in science and technology, but also within the affordability of many people. From the perspective of sales, taking Samsung as an example, although Samsung's global sales have been dominating the list for many years, a large part of the contribution comes from low-end models, and the Galaxy A series accounts for 58% of Samsung's smartphone sales, which shows that although the high-end flagship is excellent, it is not the choice of most people.
In summary, why is the "inner volume" of the mid-range flagship machine so serious? The reason is that there are many audiences in this price segment, and they do not want to use the thousand yuan machine in a full way, and they do not have enough budget to buy a high-end flagship machine, so a mid-range flagship that is comparable to the high-end flagship and cheap and affordable has become an option for many people. As the old saying goes, "backward will be beaten", the competition in the mobile phone circle is very serious, once the manufacturer's technology and configuration are slightly outdated, then there are many more cost-effective models to drown it, and finally become the ranks of others. Therefore, striving for more market share is the main reason for manufacturers to roll up, and it can even be said that it is difficult to survive without "volume" in the mobile phone circle.