Ford shrugged off the "idol baggage", 159,800 Mondeo, more abnormal than the French Versailles
When a model or an entire brand starts to be under pressure to sell, what would you do if you were an executive? In fact, the most direct way is to reduce the posture and launch new products to show more sincerity, such as last year's Citroën Versailles C5X as a B-class car, and the standard Aisin 8at, the starting guidance price was controlled at a level of more than 140,000, which directly reversed the decline in sales of French brands. This year, Ford seems to be replicating this strategy, with the all-new generation of Mondeo currently starting at just 159,800 in pre-sales, which is even more anomalous than the Versailles C5X.
First of all, we must know that the old 2022 Ford Mondeo even if it is the lowest model of 1.5T, the guidance price at that time was as high as 192,800, and the version of the pre-sale of 159,800 provides a high-performance 2.0T engine, which is stronger than the original 2.0T engine, the gearbox has changed from 6at to a new generation of Ford 8at, the chassis is made of aluminum alloy, and the independent suspension control arm is almost all aluminum. Just from the core three major configurations, you can feel that Ford cars began to panic, completely shake off the idol baggage of the century-old Ford, and take the cost-effective route like Buick and Chevrolet.
The new generation of Ford Mondeo provides a 238 horsepower configuration without difference, horizontal comparison can almost crush the power performance of the Japanese B-class car, even compared to the German mainstream models Passat and Magotan, it is also stronger than the 380tsi version of the engine, even if the Buick Regal GS or The Reeblo XL of the universal 2.0T comparison, still higher than one horsepower, so the theoretical speed of up to 220 km / h, is expected to zero hundred acceleration performance can hover around 7 seconds.
The foregoing is the hardware sincerity, space experience and technology configuration of these soft power, Ford also began to show off, the new Mondeo total length of more than 4.9 meters, wheelbase of more than 2.9 meters, the rear row is almost already a C-class standard, in the B-class car market is quite attractive, after all, Chinese consumers like the big car has long been an old tradition.
What is more exaggerated is that in addition to the lowest version of the model, the new Mengniu interior all uses a full screen, this screen configuration only began to have a popular trend last year, this year Ford on a large area of equipment, before the Ford evos and Lincoln Z, now Mondeo is also used. The 27-inch ultra-large 4K screen on the right side of the table is very shocking, and it should be noted that Ford uses the entire screen, rather than a combination screen like the Geely Star-More L.
In terms of design, the new generation of Ford Mondeo is completely biased towards sports, no longer excessively pursuing business feelings to please middle-aged consumer groups, that is, to rely on the aesthetics of young people, the appearance has a very smooth coupe back horizontal grid, hidden door handles and split headlights are the same. That's in addition to more color schemes, the flipped fur material splicing seat is also a plus.
So overall, Ford is destined to have a big breakthrough this year, the new Mondeo is still just a pre-dinner dessert, and the 4-cylinder Focus and other models that will be updated later are destined to be dominated by cost performance, and the sales reversal is a high probability event.
The question is, do you think the new Mondeo is strong? Welcome to leave a message in the comment area and discuss with fans! Spend a second to pay attention and make good friends for a lifetime! Some of the pictures come from the Internet, it is not easy to write an article, and it is expected that the officials will be able to click three times in one click.