On March 22, the Diamond Gun was officially listed, with a price of 88,800 yuan in the whole series, with the characteristics of fashion King Kong, wisdom King Kong, super power King Kong, King Kong quality and versatile King Kong, becoming the first blockbuster product after the great Wall Gun category evolved into two major categories of fashion commercial and passenger leisure. With the new concept of "fashion commercial", King Kong Cannon has created a unique product type in the industry, filled the gap in China's pickup truck market, truly achieved the economy, installed dreams, and helped the development of thousands of industries. In the context of the current era, the birth of King Kong Cannon is timely, reshaping the new standard of "commercial pickup trucks" in the name of "fashion" and paying tribute to the strivers of the new era.
The word Vajra is derived from the Buddhist term, which in the contemporary context has the meaning of strong, durable, and indestructible, so where is the "hard" of the Vajrapani cannon? I want to interpret it from the three levels of era, product and culture.
Timing is hard! ——Belonging to the era of the strivers, the birth of the Diamond Cannon is just in time
People can not be separated from the society and independent existence, a car can not leave the background of the times to which they belong, the ups and downs of the Chinese auto market for more than 30 years tell us a simple truth, only the time and place are favorable, the quality of the product itself is exactly in line with the actual needs of an era, in order to succeed in the market.
Judging from the national economic operation data released by the National Bureau of Statistics for January and February 2022, China's main economic indicators are still higher than expected, and the macro data is quite strong. However, since the beginning of March, the stock market volatility, the spread of the epidemic, the surge in oil prices, and the multiple impacts of the international situation, the challenges are also hopeful. The special meeting held by the Financial Stability and Development Committee of the State Council on March 16 also clearly pointed out that under the current complex situation, economic construction is still the focus of the future.
I also deeply appreciate the British writer Dickens's statement, "This is the best era, but also the worst era", and in the face of the times, we can only struggle, and the future is still the era of the strivers. It is also in this context that the consumption upgrade of the pickup truck market may be temporarily stranded, but the product upgrade is imminent. Why? First of all, the stranding of consumption upgrading refers to the fact that in this year with the focus on economic construction, the domestic pickup truck market will still be based on wealth creation and pragmatism, and consumers will still choose commercial pickup trucks with high cost performance and rapid return on capital.
Secondly, the domestic pickup truck market has experienced a big stride towards passengerization, and the "vision" of consumers has become higher, and passenger products have been accepted from culture to use demand. A series of high configurations such as automatic transmission, intelligent four-wheel drive, and intelligent car networking have allowed consumers to see the height that domestic pickup trucks can reach, allowing "high-vision" consumers to examine most of the commercial pickup trucks on the market, many of which may not be able to meet their needs.
At this time, consumers are faced with a new choice between wallet and passenger use to buy a commercial pickup truck that is lagging behind the times at a more affordable price, or to buy a product that meets their preferences at a higher price. Therefore, the category of fashion commercialization and the King Kong cannon appeared, and its birth was just in time, which perfectly solved the dilemma of consumers, so that consumers can use "high vision" to examine this upgraded and evolved commercial pickup truck. With the right price, more stylish appearance, more comfortable interior, more intelligent configuration, stronger power, to meet the comprehensive demand of every strivers for a commercial pickup truck in the era of strivers, King Kong Cannon is not only the consumption on the wheel, but also the value creator on the wheel!
Product hard! ——King Kong Cannon reshaped the new standard of "commercial pickup trucks" in the name of "fashion"
Since the birth of the Great Wall Cannon, the domestic pickup truck market passenger momentum is obvious, many other brands will focus on the more high-end passenger products, but the original commercial pickup is not enough attention, most of the commercial pickup trucks on the market still have a strong tool attribute, as mentioned earlier, the contemporary consumer's "high vision" has been unable to accept these pure tool attribute pickups, the market is urgently lacking a pickup truck that meets the needs of young entrepreneurs and small and medium-sized private business owners. With extraordinary product strength and a profound interpretation of user needs, King Kong Cannon helps users do a good business and a better life, and will surely become the new favorite of the market.
If the Great Wall Cannon redefines the pickup truck in the name of "passenger use", it truly opens the era of multi-purpose passenger use of China's pickup truck 3.0, so that people can see that the pickup truck can be a family universal car, a living car, and a universal modified car. Then, King Kong Gun redefined "commercial pickup trucks" in the name of "fashion" and reshaped the new standard of commercial pickup trucks.
First of all, the appearance of fashion, more in line with the world's mainstream design, with the "minimalist aesthetics" design concept, to create a pickup truck form with both fashion and technology, simple and tough lines, explosive launch type network, extremely fast kinetic energy waistline, with 5 kinds of beautiful body colors, all make the new car different from the traditional commercial pickup truck in the past, so that commercial pickup trucks can also be fashionable, in line with the mainstream aesthetics of young entrepreneurs.
Secondly, the interior is stylish, the hovering wing dashboard, the power turbine outlet, the borderless suspension double screen, the interior color uses the design scheme of contrasting color and solid color, which is more youthful and fashionable. Most importantly, it has a rare car networking system of the same level, supports mobile phone interconnection, provides intelligent voice, intelligent car control, intelligent services, and supports FOTA upgrade functions, which can cover the real use scenarios of each user and allow users to participate in the process of product iterative evolution.
Third, the safety configuration is stylish, with benchmark-level safety equipment, equipped with ESP system, 4 airbags, reversing radar, reversing image, tire pressure monitoring, four-wheel disc brake and other configurations, and the safety performance is directly full. At the same time, the commercial experience is fashionable, King Kong Cannon has a large cargo space, there are three kinds of TEUs, long boxes, flat bottom containers, the length of the cargo box is up to 1820mm, the volume is the same level leading, at the same time, the use of low cargo platform design, loading and unloading goods is more convenient, transportation efficiency is higher, and has a rare domestic pickup truck high-brightness container lighting, loading and unloading goods more convenient.
Finally, the power is fashionable, equipped with the 2.0T+6MT efficient power combination of the Great Wall Gun, which is currently the golden displacement power combination that is loved by mainstream medium-sized pickup truck products in the world, and it has strong power while meeting the national six standards. Among them, the power data of 4D20M diesel engine reaches 120kW/400N·m; the power data of 4C20B gasoline engine reaches 140kW/360N·m. In order to meet the diverse terrain needs, equipped with a time-sharing four-wheel drive system, extreme road conditions, can also be easily coped with, the most important thing is that the Diamond Gun has a very small turning diameter, the small double model turning diameter of 11.9m, the large double model turning diameter of 12.8m, steering flexible, stronger passing.
Culture hard! Struggle is a fashion, a spirit, and a culture
Finally, I want to talk about culture, what is culture? I think culture is a valuable spiritual wealth accumulated in the process of continuous practice. After more than 30 years of Chinese pickup culture, due to the difference in policies and car concepts, the pickup truck culture that belongs to the Chinese has not yet formed. No one can accurately summarize the outline of China's pickup truck culture, until the Great Wall Cannon was born in 2019, we witnessed the arrival of China's passenger era, and finally outlined the pickup truck cultural form that belongs to Chinese, making the pickup truck a life, an attitude, and a spirit! Ignite everyone's cross-country dreams, life dreams, and freedom dreams! Release the life of the pickup truck that has been suppressed for a long time, and see the amazing life!
However, with the gradual formation of China's pickup truck culture, the cultural characteristics based on the concepts of home, multi-purpose and off-road are more or less carrying the shadow of some other mature pickup truck countries, failing to Chinese diligently and diligently, and the pragmatic and struggling spirit of the Chinese pickup truck market is infused into the pickup culture, lacking the unique cultural texture of the Chinese. The official listing of the King Kong Cannon tells the world with the new posture of fashionable commercial pickup trucks that the spirit of strivers can be a fashion or a culture.
In fact, the culture of the spirit of the strivers has always been rooted in the Chinese pickup truck market, before the Great Wall Deere and Fengjun have become the best choice for rural wealth creation by virtue of their multi-purpose tool attributes, becoming a bridge connecting cities and villages, and becoming the golden key to the prosperity of every strivers under the wave of development at that time. Today, as a fully upgraded fashion commercial pickup truck - King Kong Cannon, it will continue to uphold the great wall pickup truck people's livelihood value concept and help the economy and dreams of the strivers in the new era.
The spirit of the strivers has not changed, but the appearance of the strivers is different from the past, with the development of the new economy and new formats, all walks of life are facing industrial upgrading and transformation, and the Internet economy is profoundly affecting the development of thousands of industries. The new models led by short video, live broadcasting, e-commerce, etc. have been different from the traditional business forms in the past, and are also profoundly affecting the transformation and thinking of the pickup truck industry. A few years ago, the pickup truck may still be used as a pure tool truck, and its main use is to go to the construction site and pull goods. Now, the use of fashion commercial pickup trucks represented by King Kong Cannon is no longer limited, and intelligence, fashion, good looking, and easy to use have become synonymous with it, which can create social value for thousands of industries and serve the new model under the new economy and new formats.
For example, for the current online store entrepreneurs, King Kong Cannon not only provides a comfortable driving experience and a large cargo space, but also has intelligent voice control, on-board WeChat and other functions, one key can always pay attention to the progress of business, timely communication with customers; for the current smart agriculture, the new farmer version of King Kong Cannon can be used with drones, galloping on large farms, efficient operation, only two staff, you can easily manage 3,000 acres of cotton fields; for the current live e-commerce, you can carry a variety of live broadcast equipment, Go deep into the field and introduce the products with Chinese characteristics in depth.
For example, the current popular young people's mobile operation, mobile coffee car, mobile milk tea car, mobile hamburger car, etc., King Kong cannon can rely on excellent loading capacity, fashionable appearance, intelligent configuration, perfect matching high-quality and high-style life, closely follow the rhythm of young people's life. It can be said that the Diamond Cannon + a thousand lines and hundreds of industries, will derive more commercial formats, create social value, as mentioned in the press conference of the sentence, a well-off society to see pickup trucks, thousands of lines of Diamond Cannon.
In the future, the fashion commercial category represented by King Kong Cannon will also focus on creating compact and medium-sized pickup trucks, continue to let the people drive good cars and use good cars, widely used in thousands of industries such as national large-scale infrastructure, urban life security, and private economic development, and create value cars and people's livelihood cars in the new era after comprehensive upgrading, so as to help users do good business and live better! Together with users in the new era, we will jointly expand new formats, innovate business together, help industrial upgrading, and continue to create social value.
Finally, the author believes that there can be a coexistence between hard work and exquisite life, and there is no conflict between economic development and living and working in peace and contentment, and the King Kong cannon that reshapes the standard of commercial pickup trucks in the "name of fashion" is the best answer for the strivers in the new era.