Wen 丨 Zhongtong Media Reporter Starry Night
Driven by the new wave of consumption, all products are innovating and iterating, and the same is true for the maternal and infant industry. Looking at the maternal and infant industry, the category most deeply affected by new consumption must be the supplies category.
With its own rich categories and super high plasticity, maternal and infant products have iterated all the way and continuously innovated in appearance and function, and the bottle is the best example.
What was a bottle like in the early years?
In the early years, the bottles on the mainland were not the vertical cylindrical shapes commonly found on the market now, but the horizontal banana-shaped "duck bottles".
Not only are the appearances different, but the bottle material is also different. The body of the duck bottle is made of neither plastic nor silicone rubber, but glass. This is because glass bottles have the characteristics of transparent, non-toxic, smooth, easy to clean, and high temperature resistance, which have obvious advantages in the era of lack of materials.
The nipple is an ordinary yellow rubber nipple, with a large odor, a bad taste and can not be perfectly adapted to the bottle mouth, but the rubber nipple is simply put on it.
In the 1980s and 1990s, with the development of the economy, people pursued the convenience of life more after satisfying the basic food and clothing, so the bottle was also updated and iterated, from a glass duck bottle to a plastic bottle, and the shape also became a cylindrical shape that we now commonly see.
Plastic toughness, hardness, made of bottles light and durable, so plastic bottles with great advantages quickly eliminated the glass bottles on the market.
However, just when it was thought that plastic bottles would completely ban glass bottles without suspense, plastic bottles also had some drawbacks. When some plastic bottles are heated or poured into boiling water, the plastic bottles will cause soft deformation and be accompanied by a strong plastic smell. According to studies, some plastics will release bisphenol A, also known as "BPA", after heat, which has a certain degree of embryo toxicity, even if it is a very low dose, it is easy to cause carcinogenicity. There are some big-headed dolls, infantile precocious puberty and other phenomena are caused by BPA. It was not until 2 March 2011 that the European Union banned the production and sale of plastic bottles containing BPA.
With the improvement of people's health and safety awareness, the PC bottle containing bisphenol A on the market has disappeared, replaced by the same plastic PP bottle and PPSU bottle, which is also the most common bottle material on the market.
PPSU (polyphenylene sulfone) bottle, this material does not contain bisphenol A, is a thermal material and amorphous, safe and non-toxic, its internal structure is relatively stable, can withstand repeated high temperature disinfection. And it is more resistant to falling, because the bottle is lighter and not easy to break. Then there is the transparency of the bottle, and the mother can observe the situation of the milk. However, the disadvantages are also very obvious, the price is higher at the same time, PPSU bottles will also remain milk scale after a long time of use is not easy to clean.
In addition to the mainstream PPSU bottle, in recent years, there is also a type of bottle that has come out, which is the "big brown bottle" of Shixi, and its material is silicone rubber. The soft material is not only more friendly to children, but also its fun meets the needs of some young mothers, but the consequent drawbacks are also the increase in the difficulty of cleaning and the shortening of the service life.
Looking at the iterative road of the bottle, it is with the development of the times and the economy that it is constantly updated, improving the drawbacks of the previous generation, meeting the needs of consumers while adding a lot of features and functionality, such as the improvement of appearance, the increase of accessories such as handles, straws and cup caps, and the functional types such as anti-choking milk and anti-flatulence, all of which are updated iterations of bottles driven by consumption.
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