With the opening up of the "three-child policy" and the improvement of consumption level, the consumption concept and parenting concept of the younger generation of parents have undergone great changes. Infants' attention to food, clothing, housing and transportation has led to the innovative development of the maternal and infant industry. Milk powder, complementary foods, maternal and child care products, etc. , all began to become sophisticated and high-end.
In March this year, Tmall International Maternal and Infant Industry and Mintel released a report on new product trends in the global maternal and infant industry, which also summarized the four major innovative trends in the global maternal and infant industry: diversified feeding, precise maintenance, self-pleasurable parenting, and high-quality companionship.
The report mentions "diversity" and "precision" to refer to the development of infant feeding and cognitive abilities in addition to the nutrition necessary for growth in the process of infant parenting. According to the baby's physiological characteristics, nutritional needs, cognitive development and other advanced changes, provide phased care for each stage such as seating and climbing.
According to the report, the italian century-old brand Pelimo's brand [Graded Nutritional Pasta] is an expression of the concept of fine scientific feeding for infants. According to the characteristics of the baby's growth and development at different stages, Pyrrome selects different raw materials and develops various shapes of pasta suitable for babies from 4 months to 10 months or more, such as grain noodles, star noodles, animal noodles, etc. At the same time, it combines the nutrients required by the baby at different growth stages and strengthens minerals such as calcium and ferrous. While supplementing nutrition and exercising chewing ability, it increases the fun and caters to the baby's growth needs.
In terms of "feeding more", many brands such as Paramount have a rich variety of products: baby rice noodles, baby puree, baby noodles, cereal bars, olive oil, etc. The nutritional subdivision of eye-brain development and bone development, while improving the taste of the product, attracting the baby to take the initiative to eat, considering the needs of the baby in an all-round way, so that parents have more and better choices when choosing complementary foods for the baby
According to data from iiMedia Research, imported milk powder and food supplement brands have always occupied a large proportion in the domestic maternal and infant industry, and physical stores and Tmall international stores are very popular with young parents. With the convenience of the Internet, the acceleration of knowledge dissemination, and the impact of the general environment, more and more people are joining online shopping. As the first stop of overseas mother and baby brands in China, Tmall International has launched more novel and safe products for young parents, and has also promoted the better development of the mother and baby industry. Kraft Heinz brand Palomon Plasma entered Tmall International this year to join the Chinese infant and toddler food supplement market. In the fierce market competition, it has won attention and trust with its "century-old brand" and excellent product quality and safety.
The Largest infant and toddler food supplement brand in Italy, "Parmon Plasma", was founded by Dr. Scotti in Milan, Italy in 1902 and has a history of 120 years. It was acquired by Kraft Heinz in 1963. As one of the world's largest producers of nutritious food, Heinz has always strictly controlled the quality of baby food supplements, producing many innovative baby food supplements. While constantly innovating, Paramount takes food safety and quality control to the extreme, with 100% traceability. Founded in 1981, the "Oasi Ecologica Plasmon" quality management system (later renamed "Oasi Nella Crescita") ensures that product quality is controlled from the entire supply chain, product safety is ensured, and the baby is given enough security to reassure parents.
With the change of people's concept of parenting, the standard of living has improved. While pursuing refined feeding, parents pay more attention to experience and product quality. The continuous addition of imported maternal and infant food brands not only brings challenges, but also stimulates the innovation ability of domestic brands. In the future, the industry will gradually develop towards high-end and quality. All major brands should continue to strive to improve product quality and innovation.