Wen | special contributor Sun Quan
What is the basis for the sale of nutritional products in mother and baby stores?
Trace element detection is unreliable, bone density testing has no basis, and has been stopped by the state.
Although hand and face-to-face clinics are feasible, they make customers look like "daisen".
Is there a tool that is legal and compliant, highly convincing to BaoMa, simple to learn in store operation, and can easily help nutrition sales?
When serving the store, the author launched a particularly simple gadget: height and weight scale, summed up a set of methods that customers can understand, and the store can implement the practice, using scientific data to explain everything, and customers are convinced.
Many people will ask, height scales are so common, why do you promote height scales?
Because the height and weight scale can measure the obvious characteristics of infants, children and adolescents, the important indicators for judging growth and development are height and weight, if the height and weight of children are too high or too low, they are related to two reasons: one is disease, one is nutrition.
When you put out the scientific indicators and explain the problems behind the indicators to the customers, the customers will naturally buy, it is as simple as that.
Nutritional products are products that improve sexual needs and are necessary for everyone, but not everyone is necessary. Only then will customers understand where the child's problems are and why they should supplement their nutrition.
Using a height scale in stores has several benefits.
First, the store sales of nutritional products do not know how to explore the needs of customers, through the height and weight scale can be a good way to avoid this "embarrassing" problem, through the height and weight of the natural chat about the topic of children's health.
Second, it can help the baby establish a health file to facilitate the follow-up of customers, the first time not to buy the customer is not equal to the next time do not buy, every measurement is your sales opportunity.
Third, it is possible to screen which types of customers have nutritional needs very well. Different customers, different services.
Fourth, let customers feel that the store is very professional, and can judge the nutritional status of the body according to the growth of the child.
In short, if you can master this set of specialties, your nutrition and milk powder sales will definitely reach new highs. Previously, when the author made the height and weight scale into a project promotion, it achieved good results and attracted many peers to come to learn.
The core is still to be professional, to be able to interpret these data, otherwise the height and weight scale is useless.
About the Author
Sun Quan, a senior general dietitian, has been engaged in nutrition research for nearly 20 years. Nutrition products sales for 10 years, a third-party perspective on the mother and baby industry nutrition practitioners, and according to the mother and baby industry nutrition products to sort out a set of systematic professional grounding training courses.
Click one to see, 2022 fortune