With the rapid development of domestic car brands in technology, the rise of domestic car brands in recent years has been very rapid. Especially in the field of SUV models, the sales of domestic brands have been able to compete with joint venture brands. However, domestic brands are also trying to move towards the high-end, the Great Wall's Wei brand, Geely's Lynk & Co, Chery's Xingtu, etc., all have good sales, and the word of mouth is also obvious compared to before.
However, the impetuousness of domestic brands in the past two years is also very obvious, and each newly listed model must find a model that is much higher than its own level and price to compare to highlight its own strength.
A compact sedan with more than 100,000 will be compared with the Audi A7.
A compact SUV will have to hang the Mercedes-Benz GRC, BMW X3, and even the Audi Q5 is not in the eye.
The recently listed tank 500 has also been praised by various cars, not only many big V have posted their own orders, but also said that this car can "flatten" Toyota's Land Cruiser.
If you look at the size, configuration, and power level of the body, the performance of the tank 500 is really eye-catching.
First of all, from the appearance point of view, this car can be said to be the ceiling in the current domestic SUV, and the body size is not much different from the Land Cruiser, giving people a visual effect of a full-size SUV. The manufacturer is also very sincere to arrange two sets of exterior designs for this car, there are rugged off-road style and exquisite luxury style to choose from, this dual appearance design is also a feature of luxury brands.
The design of the interior is also very high-end, the design is simple, and the level of scientific and technological configuration is very high, which is also the consistent advantage of domestic brands.
In the power section, the tank 500 comes standard with a 3.0T V6 turbocharged engine and adds a 48V light hybrid system. The gearbox is a 9-speed automatic transmission. The engine has a maximum power of 354 hp and a maximum torque of 500 N·m. The power matching is still very satisfactory.
From the overall product strength of the tank 500, it is indeed an eye-catching model, but can it be said that the new car can replace the Land Cruiser?
At this point, I think it is very easy.
Because, no matter what the model, there is its audience, and each car can become a benchmark at this level, all by virtue of its own strength, the product reputation accumulated over the years, and the comprehensive performance in many aspects such as quality stability and retention rate. A completely new model, it is difficult to have such a performance.
And in terms of price, the two cars are obviously not competitors, land Cruiser is the million-level market, and the most expensive model of the tank 500 is also in the price range of 400,000. Therefore, users who want to choose Land Cruiser will basically not look at the tank 500, and users who buy tank 500 have few strength to choose land Cruiser.
If you insist on raising the tank 500 to a million-level price, the initial sales can indeed attract more attention and cause a sensational effect in the market, but in the long run, it may bring negative effects to itself. Because too high-profile publicity may make consumers' expectations for the model too high, if there is a problem in the later use, it will aggravate the consumer's distrust, even if the late manufacturer solves the problem, it is difficult for consumers to turn back.
Therefore, just the right publicity, excellent product experience, and better after-sales service are the major manufacturers should pay more attention to at present. If a medium-sized SUV like the Tank 500 can surpass the Ford Explorer in terms of sales, I think it will be another breakthrough for domestic brands.