Toyota's reputation in the minds of Chinese consumers is very good, and the domestic automobile market has always been rumored that "there must be a road before the car reaches the mountain, and there is a Toyota car on the road". Toyota Motor economy saves less fuel and small problems, the engine does not need to be overhauled for 30 years, and it is recognized as a model that cannot be broken in the minds of the Chinese people.
Volkswagen entered the domestic automobile market earlier and cooperated together for a win-win situation, but it left a nickname that could not be repaired in the minds of the Chinese people. At that time, Volkswagen's EA888 engine was very prone to oil leakage, burning oil problems, and the reputation was not as good as Toyota!
Since Toyota is not broken, Volkswagen is not good, why are domestic taxis using Volkswagen that is not repaired well, rather than Toyota that cannot be broken? Let's explore this issue from the following perspectives.
First, the price gap is large.
In order to control costs, taxi companies will reduce the price to a minimum when purchasing cars. Although Volkswagen and Toyota are both affordable brands, the prices of entry-level models are different. Volkswagen's Jetta sells for less than 100,000 yuan, and Toyota's Corolla sells for more than 100,000 yuan.
The same level of entry-level models, Toyota is more than 10,000 yuan more expensive than Volkswagen, taxi companies will fully consider the price of the car when purchasing vehicles. Toyota cars are slightly more expensive, and even the bulk purchase concessions are not large, so taxi companies prefer cheaper Volkswagen entry-level models.
Second, the public is better open
Taxi drivers deal with cars every day, driving hundreds of kilometers a day, and the driving experience and riding experience of the car are very important. Although Toyota Motor is economical and fuel-efficient, it has no driving experience, and during the high-speed driving process, toyota's chassis is fluttering and the driving texture is poor.
Taxis use simple, repairable, lower-cost manual transmissions. Volkswagen's manual transmission technology is more mature, the driving experience is better, taxi drivers are accustomed to Volkswagen, can not adapt to Toyota's driving mode, so taxi companies also like to buy Volkswagen.
Third, the cost of maintenance is different
Ordinary family scooters, 10,000 to 20,000 kilometers per month, taxis as high-intensity vehicles, travel hundreds of kilometers a day. Taxis are a profitable tool for drivers to survive, and they have to be maintained every once in a while. Volkswagen's maintenance costs are lower, maintenance can save hundreds of dollars than Toyota, and taxi companies are more inclined to purchase Volkswagen.
Fourth, the sales area is different
Toyota and Volkswagen have different audiences, and People in Guangdong and Hong Kong prefer Toyota, and the taxis in Hong Kong used to be the old Toyota Crown. Later, some cities in Guangdong also changed into Toyota's taxis, but the number was too small for ordinary people to see.
Volkswagen entered the country earlier and had a better impression in the minds of Chinese consumers. Many cities in the north of the mainland use Volkswagen taxis, taxi companies and Volkswagen have cooperation, and the subsequent replacement taxis will always be Volkswagen brands.
Editor's Comments:
Volkswagen and Toyota are two very good brands, Toyota does have the characteristics of economy and fuel saving, cheap and durable, and sounds more in line with the needs of taxi drivers.
However, in the actual use process, toyota and Volkswagen driving experience gap is larger, the cost of car maintenance is different, not That Toyota is not excellent, but Volkswagen is more suitable for taxis.
The pictures in this article are from the Internet, if there is infringement, please contact to delete