On March 18, Porsche announced its financial results for the 2021 fiscal year online: during the fiscal year, Porsche hit a record high in both operating income and sales profit: operating income climbed to 33.1 billion euros, an increase of 4.4 billion euros from the previous fiscal year, an increase of 15% year-on-year; sales profit was 5.3 billion euros (37.3 billion yuan), an increase of 1.1 billion euros or 27% from the previous fiscal year, meaning that Porsche hit a 16.0% return on sales in fiscal 2021.
In 2021, Porsche delivered 301915 new cars to customers worldwide, breaking the 300,000 mark for the first time and setting a record high (272162 deliveries last year), with the best-selling models being the Macan (88,362 units) and the Cayenne (83,071 units).
From an easy-to-understand point of view, in 2020 Porsche can earn 100,000 yuan per car sold, equivalent to a Fit; by 2021, each car sold can earn more than 120,000 yuan, and The Fit becomes Corolla!
Guarantee profitability in a complex market environment
Mr. Maxig, Vice Chairman and Member of the Executive Board of Porsche Global and responsible for Finance and Information Technology, also said that in FY2021 Porsche Global's net cash flow increased by 1.5 billion euros to 3.7 billion euros (previous fiscal year: 2.2 billion euros), a good development thanks to the previously proposed "Profit Plan 2025", which is to continuously obtain benefits through innovation and new business models. The results of this profit plan have proved to be remarkable, with the ability to make strategic investments in the company's future in a tight economic situation, actively promoting investments in electrification, digitalization and sustainability, and welcoming the Volkswagen Group's study of the possibility of an initial public offering (IPO) of Porsche AG.
At the same time, due to the current tense world situation, the supply chain of Porsche factories has been affected to a certain extent, and in some cases production cannot be carried out as scheduled.
Accelerate the electrification process across the board
Last year, the Taycan deliveries reached 41,296 units, more than doubling and even surpassing the Porsche 911, although the latter also set a new record with 38,464 deliveries. Of the new cars delivered in Europe, electric models (including plug-in hybrid and all-electric models) account for nearly 40%. It is expected that by 2025, sales of electric models will account for half of Porsche's overall sales, and this proportion is planned to reach more than 80% by 2030.
To achieve this, Porsche is investing with partners in the construction of high-end charging stations as well as its own charging infrastructure. In addition, Porsche has invested heavily in core technology areas such as battery systems and battery module production, and the newly formed Cellforce is focusing on the development and production of high-performance batteries, which are expected to be mass-produced in 2024.
In 2021, Porsche's deliveries increased in all sales locations around the world, and China once again became the largest single market: nearly 96,000 units were delivered, an increase of 8% year-on-year. The North American market has grown significantly, with deliveries in the United States exceeding 70,000 units, an increase of 22% year-on-year, and the European market has also achieved very positive growth, with deliveries in Germany alone increasing by 9% to nearly 29,000 units.
Two Taycan spin-offs, the Taycan GTS and the Taycan Cross Turismo, are about to debut in Asia at the 2022 Beijing International Auto Show and launch pre-sales. In addition to the increasing offensive of electrification products, Porsche China has been accelerating the construction of a customer-friendly car ecology through fast and safe supercharging technology, continuously expanding the convenient charging network, and relying on local research and development strength to provide customers with intelligent services.
The editor said: I know that Porsche makes money, I didn't expect Porsche to make so much money! Everyone knows Porsche's sales strategy, you can't go out without choosing, you have the ability to buy a naked car in Porsche! In this case, it is not surprising that the profit of the bicycle is 120,000. It is said that the economy has not been good in the past two years, but Porsche is becoming more and more profitable, envious!