Ten years ago, the MAZDA CX-5 made its debut as a classic; ten years later, the new MAZDA CX-5 embarked on a new journey and engraved a new classic.
On March 20, the new Changan Mazda's first year of pioneering work, the "Pure Driving Fun SUV" new MAZDA CX-5 was officially launched, the new car launched a total of six models, the official price of 175,800-236,800 yuan. The new MAZDA CX-5 carries out 16 core product force evolutions in terms of soul-moving appearance, quality cockpit, driving experience and safety, broadening the boundaries of driving and riding for every user, making travel more comfortable and pure. The new MAZDA CX-5 has officially arrived in stores and is on sale nationwide.
At the same time, the new MAZDA CX-5 also brings users a five-fold gift:
Experience gift: Test drive at the store for a limited time to enjoy a 100 yuan exquisite gift
Reservation gift: deposit 366 yuan to 3666 yuan car purchase fee
Car purchase gift: car purchase limited time to enjoy 5000 yuan upgrade package (traffic insurance, remote control, wireless charging, PM0.1 filter, original solar film)
Renewal Gift: Up to $10,000 Replacement Subsidy / 24 Period 0 Interest Rate
Caring Gift: Enjoy 3 years of free door-to-door pick-up service for a limited time
With the theme of "Ten Years, 5 and My Friends", the new MAZDA CX-5 cloud launch conference allows brands, media and users to experience the evolution of the new MAZDA CX-5 in the most intimate interactive way through the live broadcast perspective of the main venue + four sub-venues, and create a heart-to-heart online gathering for MAZDA CX-5 and friends.
With ingenuity as the weapon, advanced manufacturing technology as the quality endorsement
In 2012, the MAZDA CX-5 was officially born, and in the past decade, about 200 of the world's top awards have been collected, from safety, care to quality, which have been recognized by the world's top institutions. For 9 consecutive years (2014-2022), it has won the North American IIHS Safety Crash Test Excellence + Top Certification, and ranked first in the list of the most reliable models in 2021; won the Japan Child Protection Design Award for 5 consecutive years; and has been listed in the automotive reliability ranking list of consumer reports, an authoritative organization in North America, for three consecutive years... MAZDA CX-5 creates quality with ingenuity and glory with quality.
"All the glory of the MAZDA CX-5 is inseparable from the two words "quality." Behind the quality is the ingenuity that Mazda has adhered to for a hundred years." This is the sharing of Sumioka Kyung, president of Changan Mazda Automobile Co., Ltd., at Changan Mazda's Nanjing plant, and it is also Mazda's motto for full dedication to quality.
In the construction of the car, Mazda deeply condenses the ingenuity, whether it is technology research and development or production and manufacturing, it will play the best to the extreme, and inject life into the utensils. Changan Mazda's Nanjing plant, one of Mazda's best overseas factories, is not only the birthplace of the new MAZDA CX-5, but also the forging place where ingenuity is made.
Changan Mazda Nanjing factory has the most advanced torque monitoring system in China, strictly preventing unqualified products from flowing into the next process; rain line can simulate super heavy rain that is not in life, strictly checking vehicle sealing; as well as Mazda's unique front and rear axle automatic tightening equipment, domestic first-class welding and painting workshop, etc., these advanced technologies will help the new MAZDA CX-5 become a unique ingenuity.
Urban off-road can make driving more enjoyable
Wang Hui, executive vice president of Changan Mazda Automobile Co., Ltd., said: "Rather than saying that Mazda is building a car, it is exploring the harmonious interaction between people and cars and endless driving pleasure, and this exploration begins when you first see this car."
The new MAZDA CX-5 tests the driving experience and safety of the new MAZDA CX-5 by simulating morning and evening peaks, high-speed corners, continuous curves, linear acceleration and other road conditions, and the new MAZDA CX-5 has also been praised by everyone on the field and in the live broadcast room for its excellent product power.
The new MAZDA CX-5 continues to deepen the study of ergonomics, continues to evolve "human-horse integration", equipped with an upgraded GVC PLUS of the acceleration vector control system, which can improve the handling performance of the vehicle, so that the vehicle can face high speeds or curves, and can also be at ease, bringing a more pleasant driving and control experience. The i-ACTIV AWD intelligent four-wheel drive system adds the Off-Road Traction Assist off-road traction assistance system, which not only enhances the ability of the new MAZDA CX-5 to get rid of bad roads, but also improves the driving texture and truly realizes the free movement of the car.
In terms of power, the new MAZDA CX-5 is equipped with Chuangchi Blue Sky engine, with a total of 2.0L and 2.5L displacement, matching the 6-speed manual transmission. The maximum power of the 2.0L model is 114kW and the maximum torque is 200N·m; the maximum power of the 2.5L model is 144kW and the maximum torque is 252N·m, which meets the new needs of users for commuting and off-road. The evolved control and excellent power have made the new MAZDA CX-5 Wenke travel in the city and the martial energy outdoors.
The new MAZDA CX-5 is full of culture and martial arts, in addition to meticulous adjustment, the rich safety configuration is also a guarantee for enjoying driving fun. The new MAZDA CX-5 series is equipped with reversing image + reversing radar as standard, making the field of vision more boundless. The evolved i-ACTIVSENSE intelligent safety assistance system integrates MRCC full-speed domain adaptive cruise system, CTS cruise mode intelligent driving assistance system, 360-degree panoramic image, LAS lane keeping assistance system and many other safety configurations. Whether it's traffic jams, sudden braking, blurred vision, lane departures, and other risks, the new MAZDA CX-5 can intervene urgently to minimize the risk factor and protect every trip.
The philosophy of "soul movement" has re-evolved, and the subtractive aesthetics have created a new classic
"Soul Movement" is the core of Mazda's design, and it also ushered in the era of aesthetics exclusive to Mazda. Ryoji Takahashi, vice president of marketing and sales and general manager of the sales branch of Mazda Motors Co., Ltd., shared the evolution of MAZDA CX-5's unique "soul movement" philosophy in the styling room: "The 'soul movement' design is not limited by the form of the car, but challenges to give the purest sense of life to the artifact, which is also the achievement brought about by Mazda's continuous accumulation of superb 'craftsman technology' and its application in design." ”
The new MAZDA CX-5 is based on the concept of "soul movement", advanced subtraction aesthetics, and achieves 7 major evolutions in appearance design, bringing a unique sense of life beauty. The new design of the front grille, the use of imitation mechanical mesh, with a complex process to present a minimalist beauty; a new design of the logo wing, a new design of trapezoidal tailgate decoration, highlighting the sense of vehicle movement power; a new far and near light integrated LED headlights, after lighting up the higher recognition. The new MAZDA CX-5 comes in seven exterior colours, with Platinum and Diamond Blue as a new color scheme that combines restrained beauty and vitality.
The insistence on the craftsmanship of details is not only in the shape, but also in the cockpit. The quality cockpit of the new MAZDA CX-5 realizes the 10.25" high-definition touchable central display, the 7" TFT multi-function LCD instrument cluster, the wireless Carplay and Carlife, and the four major evolutions of the MZD yuelian system as standard in the whole series, which not only meet the clear focus of the driver's vision, but also meet the intelligent needs of users, so that the quality experience is as fine as a minute.
Deepen the "user +" thinking to bring service care beyond expectations
For Mazda, the vehicle is not a cold machine, but a tacit friend of the user. To this end, Mazda insists on practicing the "user +" thinking and invests 100% of its efforts, so the last sub-venue of the conference is set up in the 4S store nearest to the user.
Changan Mazda has always placed users in the most important position, through continuous deepening of services, explore the emotional resonance that is most suitable with users, from the Co-creation Plan of Yuema Starry Sky, Chuangchi Blue Sky Tour, Horse Driving Free Trip and other co-creation activities, to build a bridge of emotional communication between brands and users, enhance the sense of belonging of users, and let each other become the most tacit partners.
Wu Xuxi, executive deputy general manager of Changan Mazda Automobile Sales Branch, officially released the "Customer Experience Officer" recruitment plan, which pointed out the direction for Changan Mazda's future service improvement through the secret exploration of the "Customer Experience Officer". Different from other listing conferences, the new MAZDA CX-5 allows the media to jointly release the price with users, truly allowing users to become the owners of the brand, and changan Mazda symbiosis and win-win, common growth.
Wu Xuxi said: "Standing in the first year of the new Changan Mazda, we will uphold the principle of 'all vehicle system, all scene, full time', constantly explore the point of convergence with users, unify new services, and provide users with full life cycle care beyond expectations." ”
The unwavering determination of the driver to build a car is Mazda's enduring belief. As the first blockbuster of the new Changan Mazda, the new MAZDA CX-5 leaps into the user's field of vision with a new and evolved attitude, exploring the future journey with the user and entering a new era of pure driving fun.