In 2021, Automobili Lamborghini achieved the highest performance in the brand's history on key business criteria such as sales, sales and profitability.
Automobili Lamborghini's sales increased by 19 percent in 2021, from 1.61 billion euros in the previous year to 1.95 billion euros. This is an unprecedented sales volume in the history of the brand, due to the efficient management policy and the introduction of new models.
In 2021, Lamborghini's operating margin reached 20.2%, more than doubling from 2018. In addition, operating profit amounted to EUR 393 million, an increase of 49% over the previous year's EUR 264 million. In order to achieve the brand strategy, which includes the largest investment in the brand's history (€1.8 billion / fully self-financing over the next 5 years), Lamborghini has set new financial targets to increase future profitability from 22% to 25%.
2021 was the year when Lamborghini achieved its best-ever performance in terms of sales and deliveries. Lamborghini delivered 8,405 vehicles worldwide last year, up 13 percent from the previous year. The Americas, EMEA (Europe, Middle East and Africa) region and Asia Pacific are the three regions with the highest sales of Lamborghini.
In addition, all three regions achieved double-digit growth. Sales in the Americas increased by 14%, EMEA sales by 12% and Sales in the Asia-Pacific region by 14% compared to 2020. The United States, which has the highest global market share, sold 2,472 units, followed by China (935 units), Germany (706 units) and the United Kingdom (564 units).
By model, Urus sold 5,021 units, maintaining high sales. No wonder even Ferrari is going to launch an SUV. Huracán came in second with sales of 2,586 units. Aventador delivered 798 units worldwide.
Lamborghini plans to launch the more advanced Huracan and Urus this year, ending the era of the internal combustion engine, starting with the first hybrid model in 2023 and gradually achieving hybridization of all lineups by 2024. estimate. After the transition to hybrid, the transition to pure electric vehicles will be accelerated, and in the next five years, Lamborghini will launch a fourth model and the first pure electric vehicle.
Meanwhile, Lamborghini donated 500,000 euros to the Office of the United Nations High Commissioner for Refugees (UNHCR) to support the Ukrainian people who are suffering from the tragic pain of war.