On March 18, the highly anticipated Tank 500 was officially launched, launching a total of 6 models in 4 versions of the business version, sports version, customized version and Black Samurai, with a price range of 335,000 to 395,000 yuan.
Don't let life lose experience, don't let feelings leave regrets
As the first product of the Tank brand business luxury series, tank 500 is positioned as a medium and large business luxury SUV, through powerful power, luxury space, intelligent technology and hard-core off-road strength, to create a multi-million-level driving experience, to meet the user's demand for business, home, travel, off-road and other full-scene high-quality travel, with the iron man tender brand proposition to open a new category market.
Liu Yanzhao, CEO of Tank Brand, said, "All efforts are made to exceed expectations! The Tank 500 will surely break the 'import monopoly' of large-displacement off-road SUVs with benchmark hard power and redefine the standard of medium and large business luxury off-road SUVs. ”
When talking about user experience, Liu Yanzhao emphasized the concept of "more than cars", he said, "The tank of iron man tenderness will continue to break through the new height of brand value with hard core strength and warm feelings." At the same time, it was also mentioned that the tank will "continue to build new self-confidence in brand culture and become a new symbol of automotive culture in the world."
When new energy has become an outlet, Tank 500 insists on doing large displacement, which is not contrary to the market, but to truly understand what users think, not to let life lose experience, and not to leave regrets. Tank 500 is based on the current consumption trend to break the situation, to do not only large displacement, but also the user yearns for the luxury and comfortable living experience, become a luxury off-road vehicle in the turbulent era.
Faced with an era of uncertainty, the Tank 500 answers with strength
In the face of competition from major luxury brands and parallel imported cars, insisting on creating hard core strength and creating a luxurious and comfortable experience is the reason why tanks really make users love.
Tank brand CMO Cui Zhuojia said, "Planning and then moving, sticking to it does not mean going against the trend, but a confident decision after insight into the market." There is no doubt that the underlying logic of the development of China and the world is being reset, which brings unprecedented challenges and opportunities to leading players, and the Tank 500 is the exclusive vehicle built for them, in the face of all the unpredictable, the Tank 500 will always be a trustworthy partner and a pioneer of the tide. “
Powerful hard-core power, defending the glory of fuel, equipped with the 3.0T V6 + 9AT powertrain independently developed by the Great Wall, bringing a large displacement power that is scarce in the electric era. The specially tuned engine sound line is thick and pure, which not only fully satisfies the user's feelings of large displacement and strong power of fuel vehicles, but also takes into account the smoothness and fuel economy, and the strength matches the surging choice of "big heart" players.
A good product must not only have "strength", but also "wisdom". Tank 500 breaks the stereotype that traditional off-road SUVs are not smart, combining smart travel with hardcore off-road. Equipped with the L2 intelligent driver assistance system, HWA/NOH high-speed pilot assistance function can also be installed to make driving easier.
There is no doubt that the rigid and flexible Tank 500 redefines the medium and large luxury off-road vehicle market, truly has the strength of "hard and hard" with first-line joint ventures and luxury brand SUVs, with both luxury and off-road hard power, to fully meet the expectations and expectations of consumers in the new era for high-quality car life in the future.
Tank meets Leica Academy and chases a better lifestyle
At the press conference, tank brand plans to work with Leica Academy to jointly open user strategic cooperation. For users, choosing Leica is not choosing a camera, but choosing a lifestyle, which coincides with the concept of tanks. Next, Tank Project and Leica Academy joined forces to start the User Co-creation Program to record the wonderful time of Tank users with Leica lenses. Create an exclusive photography route, expand the boundaries of life, and harvest a more arbitrary life.
"Tanks, more than cars", tank brand is committed to building a brand ecosystem covering all fields, creating a new lifestyle for users, creating a win-win situation with users, and creating a new lifestyle exclusive to "tankers".
In the future, Tank 500 will continue to lead Chinese auto brands to break through and promote brand value to a new height; based on China, go global, with high-energy technical reserves, provide global users with rich and diversified product experience, and set a new benchmark in the global high-end off-road SUV market.