In 2013, Mondeo, which debuted in the Chinese market, allowed Chinese consumers to experience the charm of the sports mid-level flagship for the first time, whether it is for business or home use, it can be very competent, and it has become a phenomenon model in the B-class car market. After many years, Mondeo welcomed the new model, just tonight it just announced the pre-sale price of 15.98-21.98 million yuan, and then attracted heated discussion, how much is this price worth?
01
For fuel vehicles, how much is a smart upgrade worth?
From the publicity point of view, Mondeo, who is obviously a fuel car, claims that he has tram-level intelligence, where is the confidence? In fact, as Ford's flagship sedan, Mondeo naturally integrates the technical strength of Ford's 100% sedan, and among them, there is an FNV intelligent interconnection network architecture, which is the basis of Mondeo intelligence.
The most significant feature of this intelligent architecture built in the high-speed Ethernet hybrid communication mode is that the data transmission speed is fast, up to 80G/min, which is 100 times that of traditional cars, which is equivalent to traditional cars still using 3G technology, and Mondeo has entered the era of 5G.
With the support of FNV electronic and electrical architecture, Mondeo's intelligent configuration has a better performance, and the most impressive should be the SYNC+2.0 Zhixing interconnection system. Ford as one of the earliest joint venture brands equipped with intelligent car machines, its SYNC+ system has undergone 1 large version iteration and countless functional updates, Mondeo equipped with SYNC +2.0 version has been quite mature, can currently support 70 + vertical semantic interaction, dialect, Chinese and English mixed instruction interaction, instruction rich, while the interaction process is also more natural, compared to the German, Japanese flagship mid-level car that fixed command wake-up and control of the car machine, its sense of experience will of course be better.
As for smart driving, the new generation of Mondeo can achieve up to 18 intelligent driver assistance configurations, including Ford's world's first L2+ autonomous driving function , the BlueCruise active driving assistance function, which can achieve L2+ level automatic driving assistance. If you are not interested in automatic driving, it does not matter, after all, this system also contains a series of active safety configurations such as active braking, lane departure warning, lane keeping, etc., and it is not too much to add weight to safety.
Of course, these configurations are not uncommon in mainstream joint venture mid-level vehicles, and what can really reflect the advantages of Mondeo intelligence is the V2I vehicle-to-road coordination system that is the first mass-produced V2I in the industry, which integrates the car and the urban basic intelligent facilities, and can feedback road condition information outside the driving field of vision of the car, further enhancing our ability to avoid risks, which is not available in other models.
It can be said that technology products have become an indispensable part of a new generation of consumers growing up with the Internet, and from the perspective of scientific and technological attributes, the Mondeo at the same price is indeed better than the Japanese and German models, and it is more difficult for them to choose and install similar technology configurations, and Mondeo has this series of capabilities on the 179,800 luxury model, which is obviously more in line with the expectations of young people.
02
Ford's stubbornness to performance is hard to buy
In addition to technology, performance is actually something that young people value more, the new generation of Mondeo this time equipped with 2.0T EcoBoost twin-turbocharged direct injection engine + 8AT powertrain, can provide 175kW maximum power and 376N·m peak torque, zero hundred acceleration time controlled at the beginning of 6 seconds.
Compared with the Japanese B-class car 1.5T + CVT, 2.0L + CVT, or the German 1.4T + double clutch, Mondeo does maintain the stubbornness of the American large-displacement driving control in terms of performance, even if it is compared with the Passat 2.0T power, its power output is also dominant, and Ford's characteristics are that the driving control is more comfortable, which I believe friends who have contacted Ford models have experienced.
In addition to power, this generation of Mondeo also provides a 4935mm ultra-long body, the vehicle wheelbase is up to 2945mm, far more than other B-class cars, has been comparable to the mainstream C-class cars on the market, such as Lexes ES has a wheelbase of 2870mm, Hongqi H7 has a wheelbase of 2970mm, and their prices are close to 300,000, which shows the advantages of Mondeo size. The advantage of this skip-the-line size is, of course, that it provides a spacious interior, and it has more flexible options for both ride and storage.
In the vision of car companies, young equals personality, so young models are mostly performance cars, but young people actually have a home side, which many car companies may understand, the reason why they have not launched a comprehensive model, probably must not, really unwilling, Mondeo is not, it has the performance to support personality, there is space to meet the family, take care of the diverse needs of young people, no need to tangle.
03
At 159,800, Mondeo understands better the decency and affordability that young people want
When the post-90s set foot on the Bensi Circuit, the youthful atmosphere of the domestic automobile market became more and more intense. Compared with the older generation of car buyers, the younger generation has a richer demand for cars, and in order to cater to the main force of this batch of car buyers, the mainstream direction of the market has gradually shifted to them.
However, in terms of new cars in the past two years, the definition of young by car companies is still a little superficial, and simple good looks cannot actually meet the young expectations of current consumers, what do they really want? I think Mondeo has given his answer.
In terms of appearance, Mondeo's young attributes are definitely more intense, especially the sense of technology in the interior is the most impressive, but if it is not easy to judge the appearance of people, then the technical configuration, driving control performance and space size we mentioned earlier, Mondeo's advantage is an objective fact.
The pre-sale entry price of 159,800 is much lower than that of other joint venture brand mid-level cars, and in the case of lower prices and higher configurations, it is of course more reasonable to choose Mondeo.
Frankly speaking, with the brand power endorsement of a century-old Ford, the support of leapfrog products that grasp the core needs of young consumers, and the price has also refreshed the value of the joint venture B-class car to a new low, as a post-90s, I want to say: "This generation of Mondeo is really fragrant."