In recent years, Hongqi has mixed with the wind and water, and its models have sold one more than one fire. With the rise of product strength and brand appeal, HS5 and H9 on the road can often be seen.
Hongqi also accelerated the speed of replacement, which was not just now, the new Hongqi H5 was exposed on the Internet, and then the official Weibo of Hongqi released the official map.
The new H5 front face adopts the front face design of H9, which is indeed much more atmospheric and exquisite than the old model, and the grade is suddenly raised. "Little H9" believes that it can attract the attention of many consumers.
But the new H5 did not attract applause, but aroused the anger of many owners of the old H5, on the grounds that they had just bought the H5, and it didn't take long to produce a new model, feeling like they had been cheated.
Let's leave aside the matter of red flags, in fact, similar things have happened when the 2021 ideal ONE was revamped and listed.
At that time, the ideal ONE carried out a comprehensive upgrade such as seat optimization and configuration, upgrading the new electric drive system, replacing the new chip, and adding millimeter wave radar, but this operation caused a scolding and was questioned to cut leeks, the main force of which was the "old" owner of the ideal ONE.
They angrily said that the car they just bought instantly became an old model, and most importantly, the ideal was deliberately concealed from the top to the bottom of the information of the change, who can bear this?
Normal traditional models in the face of replacement or modification, will release news in advance, spy photos, disguised to inform consumers: "I want to deform, to buy the old new you think well!" "
But the ideal operation, it feels like today is still lingering with you, patting the chest to ensure that the love for you remains unchanged, a lifetime of vows touched by your crying and weeping, but the next day with a new girlfriend official announcement, see you directly a sentence We are over, this wave of scumbag operation, so that the ideal ONE was directly pushed to the cusp of the storm.
Rationally, why does the ideal operate this way? If you think about it, when you want to get a new model, many consumers will choose to wait and see the new model. At this time, if you want the old model to sell, you must reduce the price to maintain sales.
But the ideal ONE is obviously clear, according to the previous traditional method, on the one hand, it is facing price reduction promotions, but consumers at this price point are likely to be indifferent to a little profit, and they will inevitably lose blood.
On the other hand, it is likely that short-term sales will cause shocks, coupled with the financial pressure of the direct operation model, which may have a great impact on cash flow. So the ideal simply does not do two endlessly, directly choose to abandon the old car owner. This is not too similar to Tesla's arbitrary price increase and price reduction.
Speaking of hongqi this time, although the old model currently has no discounts, but in fact, it is still different from the ideal ONE, although it is also a sudden official announcement, but it is obviously still a while from the listing.
Moreover, the red flag does not precede the act of deception, which is different from the nature of the ideal. The ideal is more like a deliberate set for the old car owner in order to trick you into buying, and the red flag is just an understatement.
However, this does not mean that there is no problem with the practice of Hongqi, since the old car owners are dissatisfied, it shows that the hongqi wave of operations is still a bit of a failure, after all, what kind of height a brand can go to, it is these invisible "abandoned" consumers with real money and trust piled up.
Therefore, if you do not cherish these fans of consumers, you must finally lift a stone and drop it on your own feet.
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