Qianjiang Evening News hourly news reporter Zhang Yunshan
The Honor flagship new product launch conference was held as scheduled, and the all-round wisdom flagship Honor Magic4 series was officially released for the Chinese market. Following the launch of the MWC barcelona on February 28, the domestic launch of the Honor Magic4 series brought many new highlights. In terms of price, Honor Magic4 from 3999 yuan, Honor Magic4 Pro from 5499 yuan, Honor Magic4 to the best version of 7999 yuan, will be officially launched on March 25 in the Glory Mall, major authorized platforms, Glory experience stores, authorized retail stores.
Zhao Ming, CEO of Honor Terminal Co., Ltd., said: "2021 is the return journey of Glory, and 2022 is the innovative breakthrough journey of Glory that continues to break the ceiling of science and technology. Today, Honor Magic will adopt the dual flagship strategy of all-round flagship and folding flagship, magic series mainly direct screen all-round flagship, Magic V main folding flagship, in the ultimate technology exploration of the road continues to move forward. ”
Zhao Ming said in an interview with reporters after the meeting: "The price is more favorable than the Magic 3, mainly considering that Apple's iPhone 13 has also adopted more aggressive pricing in the Chinese market. After the release of the iPhone 13, the mobile phone in the domestic market has changed from the previous two poles to a pole, and Apple has become a monopoly. Glory wants to change the current situation of Apple's dominance, Magic 4 to fully benchmark Apple, we must let consumers feel that there is an experience beyond Apple. ”
Magic 4 follows the circular design centered in the Magic series of lenses, priced at 3999 yuan, which is about 300 yuan lower than the magic 3 price.
Last year, Honor independently solved the problem of survival from Huawei. This year is the year when Glory launched the market at home and abroad, and "high-end" is the most important strategy of Glory, hoping to achieve Huawei's position in the high-end machine market that year.
"The high-end market mainly relies on products, and through products, we have an over-the-air dialogue with consumers and use products to win more high-end products." Zhao Ming believes that Magic 4 is successful in innovation and product definition development from pain points, and Glory wants to change the situation that Apple is the only one. "The iPhone 13 pricing is also a dimensionality reduction blow, and our team has repeatedly discussed and decided to give a more competitive pricing."
Honor brings genetic technology innovation capabilities from Huawei, especially chip capabilities. Zhao Ming has also always emphasized that Glory is the best manufacturer that can adjust the chip capabilities of chip manufacturers. "High-end mobile phone breakthroughs require leading technological innovation, constantly solving the pain points of consumers using mobile phones, we must be the terminators of pain points, and the accumulation of hardware configurations cannot solve the problem."
It is reported that the Magic4 series is equipped with an independent ISP chip in the ultimate version, which goes further in terms of imaging. According to the data released by Honor, Honor Magic4 to Best Edition ranked first in DXOMARK image scoring with 146 points.
According to Zhao Ming, CEO of Honor, it is not particularly difficult to develop a chip, and Honor has also developed an ISP chip this time, and there is no focus on publicity.
He believes that the real difficulty is the SoC chip, because it contains CPU, GPU, Modem, etc., which requires the underlying communication algorithms and capabilities, and even Apple's Modem is not satisfactory.
"Honor has these abilities, but that doesn't mean you have to develop your own SoC." Zhao Ming said that Honor will cooperate with SoC suppliers such as Qualcomm and MediaTek for a long time to combine Honor's capabilities with the capabilities of chip manufacturers to jointly define chips.
Zhao Ming said that Magic 4 solves many pain points of high-end commercial users, such as voice leakage during calls.
Zhao Ming said in a media interview that in the high-end market, Huawei and Apple were once the two poles in China, and after Huawei's mobile phone business was limited, Apple was dominant, and Glory wanted to change the situation of Apple being the only one.
In his view, in recent years, the mobile phone industry, especially on high-end flagship machines, hardware "inner volume" competition has intensified, in the performance and image dimensions, hardware stacking has become more and more intense, but has not brought corresponding experience improvement, Apple's monopoly pattern will naturally become more and more intense.
Zhao Ming said that Glory will not build cars, will not enter the automotive field for a long time, and the smartphone industry and the full-scene industry can do a lot of innovation and breakthroughs in many aspects. He also said that Honor will cooperate with automakers to build more full-scene experiences.
Zhao Ming revealed that this year's glory will be fully launched in overseas markets, Europe, America, Latin America and other market teams have been formed, and a number of products will be released overseas next.
"We want to be an iconic technology brand in the global marketplace, and that goal is unwavering." Zhao Ming said.
When it comes to this year's mobile phone market, Zhao Ming believes that this year is both a year of challenges and opportunities, and only in difficult circumstances can the company's response ability be exercised. "In difficult situations, it is crucial for each family to respond and will accelerate competition between brands."
However, in view of Geely, Weilai and other car companies to cross-border into the mobile phone market, Zhao Ming believes that these companies are very welcome to join the mobile phone industry, hoping that they can bring new ideas, and there are different concepts that will help the innovation of the entire industry.
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