As the bydir automobile's masterpiece at the beginning of this year, and the first new car in the BYD Marine Network warship series, the importance of the destroyer to BYD is self-evident. Now that the destroyer 05 has officially ushered in the listing, BYD has brought a total of 5 new cars, priced between 119,800 yuan and 155,800 yuan.
Regarding the relevant product information of the BYD destroyer 05 car, many netizens must have a general understanding. Today, we will focus on the core competitiveness of destroyer 05 products, product status, and future market trends to three levels, and share the destroyer 05 car with you one by one.
What are the core competencies?
The core competitiveness of the destroyer 05 is undoubtedly the DM-i supermix system it is equipped with, a 1.5L Snap Cloud-plug hybrid special engine, a set of EHS electromix system, plus DM-i super hybrid special power blade battery, this set of supermix system composed of three major hybrid technology cores, creating one miracle after another for BYD.
The advantages of this supermix system are well known, the maximum endurance of more than 1100km with full oil and full power, and the ultra-low fuel consumption measured as low as 3.6L/100KM with full oil and full power have become the core competitiveness of users the soaring oil prices today.
That's not counting the actual driving advantages of its powertrain, as well as the green card advantage. Including the convenience advantages brought by daily cars, such as its 120km pure electric endurance version provides a 17kW DC fast charging interface and supports external discharge functions, which is very helpful for a hybrid vehicle to improve the sense of experience.
Many hybrid vehicles have been test-driven before, and most of them do not support fast charging, which is extremely unfriendly for those users who cannot install slow charging piles. Helpless users will only be able to use it exactly in accordance with a fuel-efficient fuel vehicle, which will reduce the energy saving significance of hybrid vehicles by at least 30%. Therefore, the significance of fast charging is not only to greatly improve the practicality, but also to play a key role in the cost of the user's later use of the car.
The addition of 5G network interconnection in high-end models is more like a new era product, which can give more intelligent dimensions to vehicles.
Compared with those of the same class of joint venture vehicles that love to swing old seniority, the destroyer 05 is more crushing in configuration. Like mobile phone NFC, adaptive cruise, 360-degree panoramic imaging, active braking, pedestrian recognition, these are very attractive configurations for users, and they are also very helpful for use.
BYD Automobile's iconic adaptive rotation center control large screen is still inherited in the destroyer 05, a blockbuster new car, and is equipped with an 8.8-inch LCD instrument, which instantly enhances the sense of experience and luxury.
The above points are the core advantages of the destroyer 05 in the use experience, whether it is the actual significance of fast charging for fuel consumption and convenience, or the actual help of various comfort configurations for the use of the car are very obvious, and these are also closely related to the user's key.
What exactly is positioning?
I believe that many netizens do not understand the positioning of the destroyer 05 in the entire brand of BYD Automobile, which is also a problem that many netizens are very curious about.
If you want to figure out the product positioning of the destroyer 05, you must first figure out the sales of the sub-network. For a long time, branch sales were the usual way for manufacturers to expand their brand influence, including the Great Wall and Geely. Time to call back to 2019, BYD in the context of the double points policy, launched the "e network + dynasty" dual network parallel sales model.
Dynasty network everyone is certainly more familiar, the current sale of Yuan, Qin, Song, Tang, Han and other models belong to the Dynasty network car series. E network relatively speaking, many users will be relatively unfamiliar, including the early BYD e0, to the later BYD e1, e2, are e network car series, the main people.
Although the e-net is more close to the people than the Dynasty network car series in terms of product positioning and price, it has always been tepid in terms of sales compared to the dynasty network, so that BYD Automobile has placed some models of the Qin and Song families on the e-network for sale, which is obviously different from the planning and development of BYD Automobile.
So in November 2021, BYD Auto officially released the ocean network (e network renamed), the two major sales networks have also become "dynasty + ocean", dolphin is the first product of ocean network, but it belongs to the marine life department of ocean network, and destroyer 05 is the marine network warship system.
It is worth mentioning that the new energy passenger car products currently sold by BYD still have the e-series, and it is speculated that after the product matrix of the ocean network is further improved, the e-network will withdraw or will focus on the travel market.
The Dynasty Network and the Ocean Network are also performing their respective duties, and after careful observation, it can be clearly found that although the Current Dynasty Network is very successful, it is still parallel to pure fuel, hybrid and pure electricity, and the model positioning span is larger, more like BYD's basic disk, large and stable.
Ocean Network is perfectly complementary to Dynasty Network, focusing on new energy and rejuvenation, as well as broadening the market to bring innovation, which is in line with the current new direction of BYD Automobile's strategic development plan. From this level, we can basically see what the product positioning of the destroyer 05 is, it is a pioneering work with innovative significance and value in the face of the young market.
Will it become a blockbuster?
For now, the Marine Network Marine Life Department is successful, and the sales of the first model dolphin are increasing month by month. Of course, the blessing of BYD e platform 3.0 adds a lot of color to it, brings excellent space and stable performance, and perfectly solves the current high demand for family car space and pure electric vehicle new energy.
The Marine Network Marine Life Department has the BYD e Platform 3.0 blessing, and the Ocean Network Warship System has the DM-i Super Hybrid System. Therefore, BYD Auto's plan for the ocean network is actually very clear, because there is enough technical support.
As BYD Automobile's focus on hybrid marine network warships, there is no reason to sell badly, there are three reasons.
First, whether it is the rise in oil prices or the increase in user demand for hybrid models, the entire market environment is rapidly promoting the development of the entire hybrid market.
Secondly, according to the general trend of BYD brand sales, DM-i models will continue to grow, and it is very likely to show the "Matthew effect". In February, for example, BYD's DM-i model has surpassed EV models in terms of sales.
Finally, BYD Ocean Network will also be different from the traditional model in terms of sales model, and there will be supermarket stores, city showrooms and other sales channels in the future. Service and experience have gradually become a major factor affecting consumers' car purchases, and the sales and influence brought by Wuling New Energy and Great Wall Euler's innovative marketing are a typical example.
Destroyer 05 has a high probability of becoming a slow-heat player like a dolphin, which is a necessary process for all new things, but the advantages brought by the later stage will inevitably be more obvious. Dolphin has basically explored a good way for destroyer 05, as long as it is steady, the future of destroyer 05 will certainly be more worth looking forward to.