Micro-electric vehicles have always been a special presence in the Chinese automotive market. Once upon a time, it was full of low-speed electric vehicles produced by the "miscellaneous army", which were poorly designed, of poor quality, and had great safety risks.
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In 2018, the state began to vigorously rectify low-speed electric vehicles, strictly prohibiting the addition of new low-speed electric vehicle production capacity, and a large number of unqualified enterprises were eliminated. However, Volkswagen has always had a demand for small, flexible, easy to park, and low-cost micro-cars, so some large car companies have launched micro-electric vehicles that meet the specifications and have begun to be favored by consumers.
Today, we will talk about three highly competitive micro-electric vehicles in the price range of 30,000 yuan.
SAIC-GM-Wuling Hongguang MINI EV
Listing time: July 2020
Manufacturer guidance price: 2.88-50,600 yuan
Length, width and height: 2917/1493/1621mm, wheelbase: 1940mm
Adhering to the concept of "what the people need, Wuling will make", SAIC-GM-Wuling launched the mini-electric vehicle Wuling Hongguang MINI EV in July 2020, and by February 2022, the sales of this car have exceeded 400,000 units, and the new generation of "Wuling Shenche" has been on the spot.
In terms of appearance, Wuling Hongguang MINI EV continues the square shape design of Hongguang, with a wide and thick front with multiple lines, the overall look is very tough; the design of the parallel lines on the side of the body and the rear is clearly layered; more than ten color schemes make the new car more cool and personalized in appearance.
In terms of interior, the use of dark color matching, and the use of colored trim strips to increase the fashion sense of the new car, through the air conditioning outlet shape is very simple.
In terms of power, the Wuling Hongguang MINI EV is equipped with a motor with a maximum power of 20kW, providing NEDC endurance of 120km and 170km versions, to meet the daily commuting without problems.
Unlike the previous low-speed electric vehicles, which are mainly aimed at elderly consumers, the Wuling Hongguang MINI EV has captured the hearts of young people with its avant-garde shape design and personalized color matching as soon as it appeared. According to official statistics, the post-90s users of Hongguang MINI EV account for more than 72%, and female users account for up to 60%, becoming a "girly heart predator".
Chery New Energy-QQ Ice Cream
Listing time: December 2021
Manufacturer guidance price: 2.99-4.39 million yuan
Length, width and height: 2980/1496/1637mm, wheelbase: 1960mm
The success of Wuling Hongguang MINI EV also allows other automakers to smell the broad prospects of the micro-electric vehicle market, at the end of last year, Chery took the lead in launching its own micro-electric vehicle - Chery QQ ice cream, 2.99-4.39 million pricing is almost directed at Wuling Hongguang.
In terms of appearance, QQ ice cream abandons the rounded design of the fuel version of QQ, the overall shape is square, the front face adopts a closed grille design, and the two U-shaped headlights are full of cuteness, which is also the biggest difference between the appearance and the Hongguang MINI.
In terms of interior, QQ ice cream focuses on practical style, and the owner can choose the same color as the body; the panel adopts a cloth texture design, and the overall workmanship and texture are good.
In terms of power, Chery QQ Ice Cream is equipped with a 20kW permanent magnet synchronous motor, which is the same as the Hongguang MINI, and provides neDC cruising range of 120km and 170km respectively.
At the beginning, Chery started by relying on micro cars, and now it is back in the micro car market, which can not be said to be a kind of reincarnation, but compared with Wuling Hongguang MINI, whether QQ ice cream, which is not much different in all aspects, can create a sales miracle again, I am afraid to put a question mark.
Dongfeng Xiaokang - Scenery MINI EV
Listing time: March 2022
Manufacturer guidance price: 2.86-41,600 yuan
Length, width and height: 2995/1495/1640mm, wheelbase: 1960mm
With the great brilliance of Wuling Hongguang, Dongfeng Xiaokang, which has many years of competition with Wuling in the business and multiplication fields, cannot sit still, and recently launched its first miniature electric vehicle - Fengguang MINI EV, from styling to pricing, fully benchmarking Wuling Hongguang MINI EV.
In terms of appearance, similar to the Wuling Hongguang MINI, the scenery MINI also adopts a relatively tough design, using a large number of sharp lines; the front face part of the headlight group shape is a square polygonal design, the overall sense is very strong.
In terms of interior, the scenery MINIEV color scheme adopts a combination of light and dark, and the center console made of diamond and triangle looks very young and vibrant.
In terms of power, it is equipped with a permanent magnet synchronous motor with a maximum power of 25kW, and is available in two versions with a range of 120km and 180km, which is a certain improvement compared with the previous two models.
As a latecomer to the micro-electric vehicle, the Fengguang MINI EV has neither a first-mover advantage nor a differentiated feature, only with a little more talk than nothing endurance, want to snipe Wuling head-on, the difficulty is probably not small.
The above is the domestic 30,000 yuan at this price point more representative of the three models introduced, if you have similar car purchase needs, which one will you choose?