Recently, Bentley announced the brand's total sales data in 2021, with an operating profit of up to 389 million euros, an increase of 1845% compared with the profit of 20 million euros in 2020, and a new record annual sales volume of the brand. The surge in sales was mainly due to the introduction of a number of new models, a wider product lineup and the introduction of Bentley plug-in models.
In 2021, Bentley sold a total of 14,659 units in the global market, an increase of 31% compared with the annual sales volume in 2020, of which the highest-selling model was Bentley Bentayga and its plug-in hybrid model, especially the launch of Bentley's plug-in model, which greatly increased brand sales. Bentley's Head of Finance added: "Brand strength has been key to Bentley's 2021 financial results, with continued demand for our hybrid models in the global market, coupled with a sustainable investment of €3 billion in the Crewe plant, which will ensure that we continue to be a benchmark manufacturer in the field of sustainable luxury mobility." ”
According to Bentley's "Beyond 100" strategic plan, the Bentley brand plans to launch a new pure electric vehicle model every year for five consecutive years from 2025, and its fuel version models will also successively launch plug-in and mixed models, and by 2030, the brand will be fully electrified, and a richer product line is expected to help Bentley break through the annual sales record again in the future.
Bentley will also launch a Bentley "extended version" model in China in April this year, and at present, three dealers in Beijing have opened new car bookings, with deposits ranging from 30,000 to 300,000 yuan, and car purchase markups between 300,000 and 500,000 yuan, which is expected to be delivered at the end of the year. It is reported that the price of the new car will be officially announced at the Beijing Auto Show, and the basic price range is expected to be between 3 million and 5 million.