Speaking of Changan Automobile, everyone is still familiar with it, after all, this is a very important member of the mainland's independent car companies. But if you ask "Do you have any impression of Chang'an Kaicheng?" The answer is largely no.
Changan Automobile's positioning of Kaicheng is a strategic pillar section, mainly responsible for Changan Automobile's commercial vehicle business. However, this "strategic pillar section" is really not loud!
In fact, with the arrival of the "pickup truck unbanned" policy, the demand for the relevant market has increased significantly, and many car companies have begun to exert efforts in this field in an attempt to take the lead, and Changan Kaicheng itself is holding the Kaicheng F70, which has a guiding price of 9.28-20.28 million, and claims to be the benchmark great wall cannon. However, can it really be benchmarked?
2.5T has its own surface, and the details are lost very thoroughly
Comparing the 127,800 Changan Kaicheng F70 2022 2.5T diesel manual four-wheel drive deluxe version and the 130,800 Great Wall Gun 2022 commercial version 2.0T diesel manual four-wheel drive tea king version, it can be found
The F70's 2.5T engine has a maximum horsepower of only 150 Ps and a peak torque of only 360 N·m.
On the other side of the Great Wall Gun, the maximum horsepower of the 2.0T engine has reached 160 Ps, and the peak torque has reached 400 N·m.
The 2.5T of the Kaicheng F70 is not as powerful as the 2.0T of the Great Wall Gun! The so-called "vain name", Kaicheng F70 is vividly interpreted.
In terms of configuration, in the case of similar prices, Changan Kaicheng F70 has less anti-rolling stability system and side blind area imaging system than the Great Wall Gun, and for pickup trucks with larger bodies, the absence of these two practical configurations is bound to greatly affect the user's driving experience.
It is worth noting that several versions of the Kaicheng F70 use electronic power steering, and the Great Wall Gun uses hydraulic power steering. Here to give you a popular science, electronic power steering refers to the steering power of the steering system provided by the motor, and hydraulic power refers to the steering power of the steering system provided by the oil pressure generated by the hydraulic pump. Electronic power steering consumes electrical energy, this form of energy conversion energy loss is small, but because the power generated by the car generator is limited, so the steering kinetic energy it can provide is not large, very suitable for some small displacement cars.
In heavier models like pickups, the steering system needs to provide more power. The power of hydraulic power steering is relatively large, can easily drive the steering system of large vehicles, and hydraulic power steering has been developed for nearly a century, the technology is quite mature, used in pickup trucks have a clearer sense of the road, steering is also relatively smooth. In other words, the Great Wall Gun with hydraulic power steering is more skilled in business than the Kaicheng F70.
As for the interior, the upper console of the Kaicheng F70 and the steering wheel are made of hard plastic materials, which are obviously cheap, and the Great Wall Gun covered with leather materials on the other side is more textured. In addition, although the rear of both vehicles can be folded and put down, the Operation of the Great Wall Gun is simpler, the rear layout is more regular, and the experience is better than that of the Kaicheng F70. In terms of hard-core cargo boxes, both cars have been treated with anti-rust treatment, but the Great Wall Gun has also added backdoor hydraulic damping and pedals to get on the car, which can be said to be better than the Kaicheng F70 in detail.
Thinking about 2019, Luo Zhilong, assistant to the president of Changan Automobile, said proudly: "Changan Kaicheng F70 is Changan Kaicheng's first strategic pickup truck for the global market, for the existing platform, we aim to exceed 100,000 vehicles per year, and in the future we will continue to extend the platform models to achieve an annual sales scale of 200,000 vehicles." ”
According to the data of the Association of Passenger Vehicles, the sales volume of Changan pickup trucks in the entire 2021 is only 19275, so how many of these 19275 vehicles are Kaicheng? And how many are Kaicheng F70s?
At the end of last year, Chen Weijie, general manager of Changan Kaicheng Automobile Technology Co., Ltd., said: "Changan Kaicheng will maintain the mentality of 'catching up with the test' and continue to make progress in the future development. It is this spirit of unremitting efforts to catch up with the examination that allows Changan Kaicheng to quickly adapt to the domestic market and make great strides towards the world with a solid pace. The launch of the 2022 Changan Kaicheng F70 is not only the result of Changan Kaicheng giving back to users' expectations, but also the response of the national automotive industry to advocate its own brand. ”
As everyone knows, the F70 benchmark Great Wall Gun in the past 2021, the annual sales reached 233006, achieving a record of more than 200,000 units sold in the second anniversary of the listing, showing the "Great Wall Speed". The F70 has been listed for more than a year, and there are still too many differences from the performance of the Great Wall Cannon, and I don't know where Chen Weijie said that the "solid pace" is reflected?
Thinking back to that year, Changan made sufficient preparations for the launch of Kaicheng, and Kaicheng F70 made the brand full of horsepower, joint PSA to build, based on global user needs development, before and after the history of 5 years, participated in more than 1,000 top technical experts, the world's top suppliers supply... Yes, it is indeed a global pickup truck in the true sense of the word, but it is also a pickup truck that is golden and inferior. Pouring out of the nest, but only handing over such a product power, this may be the "bright road" pointed out by Chang'an to Kaicheng in advance.
Ono S is a fancy whistle, less than one-third of Wuling Rongguang V
In addition to the popular F70, let's take a look at Changan Kaicheng Ono S, which is changan Kaicheng has been the main micro-surface model, the car sold 3051 units in January this year, ranking 11th in MPV sales, and the official said that this achievement has more than doubled compared to before.
And we look at the Same Month's Wuling Rongguang V, which sold 10,511 units, which is three times more than ono's S.
Why is the gap between Changan Kaicheng Ono S and Wuling Rongguang so large?
In addition to the brand factor, we can also find the answer from the model comparison. The fuel consumption of Changan Kaicheng Ono S 100 km with a guidance price of 46,900 is 6.7L, while the fuel consumption of Wuling Rongguang V 100 km with a guidance price of 44,800 is 6.4L.
You know, usually the consumer group that buys this type of model is a simple and practical low cost, the fancy configuration is difficult to form a selling point, and low fuel consumption is the most essential market killer. As for the design, compared with the exaggerated appearance design of Ono S, the simple and ordinary style of Wuling Rongguang V will definitely attract the attention of consumers. Moreover, in the second-hand market, Wuling Rongguang V is definitely worth more than Ono S. In the eyes of potential consumers, Ono S is obviously not dominant in terms of comprehensive product strength.
In addition to the unsatisfactory products, Changan Kaicheng does not seem to have satisfied consumers in terms of quality control.
In the car quality network, there are many complaints about Changan Kaicheng Ono S. Among them, a 2019 1.5L Ono S owner said that he started Changan Ono S in May 2019, after driving more than 40,000 kilometers, he found that many places such as the door chassis began to rust, and since then more and more rusty places have been found, and in January 2021, he went to the after-sales service center of the local 4S store to check, but the problem could not be dealt with. The owner of the car said that if the car is driven for another year and a half, the entire body will collapse, and there will be a large safety hazard.
The problem of body rust is more than one case, and many netizens on the car quality network have complained about the rust of the body of Ono S.
In addition, there are many problems such as abnormal transmission sound and engine failure light alarm.
More car owners complained that the dealer did not fulfill the three-guarantee obligation. The owner of the car purchased on-one S in Sanyang Commerce and Trade in Ankang City, with a mileage of 14,000 kilometers and an 8-month drive. The vehicle only changed the engine oil once at the repair shop, which caused the vehicle to fail due to the quality problem of the differential, and the 4S shop said that it did not meet the conditions of the three guarantees.
We know that the country's latest three-pack law stipulates that 4S stores must not force customers to maintain in the store. Household automobile products are not maintained in the 4S shop authorized by the producer, and as long as the quality problems occur without causal relationship with the maintenance, or if the maintenance in other places does not cause damage, the operator cannot be exempted from the "three guarantees" liability.
To tell the truth, if the quality control can not make consumers satisfied, it is necessary to make the after-sales more comfortable, obviously Kaicheng does not, its quality control and after-sales are not satisfactory.
Car World Perspective:
It is said that the competition in the passenger car field is fierce, and in fact, the competition in the field of commercial vehicles should not be underestimated. As the functions of commercial vehicles become more diverse, the number of people suitable for them is also becoming more and more extensive. Therefore, consumers will have more consideration for all aspects of commercial vehicles.
In this environment, brands like Kaicheng should not blindly rely on advertising, but should be down-to-earth, strive to do a good job of products, use practical actions to accumulate their own reputation, so that consumers are truly satisfied, after all, behind it is a well-deserved pillar of the independent camp: Chang'an. If you have seen the "Fox oil spill incident", the "broken shaft" of the sharp world, the "odor gate" of Mondeo, the "3.15" show of Changan Ford, etc., I think you will not blindly worship Chang'an. Coincidentally, the recent complaints of "false publicity" of Changan Automobile have also continued to soar, and the culprit is the star player UNI-K "reduction". Whether Chang'an will return to the old road of "sales collapse" this time we have no way of knowing, but it is certain that Kaicheng, a player with high hopes, is far less beautiful than it is said on the surface, isn't it?