After a round of reshuffling, the intermediate car segment has basically returned to calm, from the market performance of these two years, the battle between Camry and Accord is basically between Bo Zhong, if you don't work hard, camry may be surpassed by accord, although in the past 2021 Camry climbed the throne of the annual sales crown of intermediate cars, but accord is after all the sales crown of intermediate cars in 2020, or the strength to impact the annual sales crown of intermediate cars.
As we all know, since the eighth generation camry stirred up the wave of the mid-level car segment, this segment has stirred up layers of waves, followed by Accord, Magotan, Tianlai, Sonata and Passat, etc. have also been innovated, and FAW Toyota has also launched the Asian Dragon to participate in the competition for intermediate cars. In 2022, Ford's Mondeo will also return to the car market, and it is not difficult to see that the competition in the mid-level sedan segment will be more intense this year.
According to the top 15 models of car sales released by the Association of Passenger Vehicles in February, there are four models of mid-level cars shortlisted: Camry, Accord, Asia Dragon and Tianlai. Their monthly sales were 14,228 units, 13,816 units, 11,236 units and 10,268 units, respectively. The Bar Handlers of the German Intermediate Sedan Maiten and Passat did not make the list, and it seems that in the competition with the Japanese intermediate sedan, the market performance of the German intermediate sedan is not too good.
It is not difficult to see from the sales volume given by the Association that the Japanese "three musketeers" in the intermediate car segment have become "four musketeers", and as one of the "four musketeers", Toyota Asian Dragon has a market performance that exceeds the signs of Maiteng and Passat. However, in terms of cumulative sales, the Asian Dragon still lags behind Maiteng and Passat, so although the market performance of the Asian Dragon has bright spots, it is not too prominent, and it can only be said that it is stable and steady.
As we all know, Toyota Asia Dragon implements a market model of leapfrog competition, although the market positioning of the car is a B-class sedan, but it has a B+ class body size, which is larger than the Camry, Accord and other competitors. In terms of power, it is equipped with two sets of power combinations of 2.0L and 2.5L to choose from, with 7 airbags as standard, lane departure warning, adaptive cruise, electric sunroof and 9-inch central control screen, etc. It can be said that there is still sincerity.
Compared with the market performance of Camry and Accord, there is still some gap in the market performance of Asia Dragon. In the past 2021, the cumulative sales of Asia Dragon in the whole year were about 117,000 units, which was a small victory over Passat's 115,000 units. January 2022 sales of 12,322 units, it can be said that the market performance is still good, but in terms of impacting the sales of B-class cars, the market performance of The Asian Dragon is far less than that of Camry, Accord and Tianlai, and it is more appropriate to evaluate with the inability to evaluate.
To tell the truth, for FAW Toyota Asia Dragon, steady and steady is still relatively good, the so-called sales champion is also a symbol, only to maintain the monthly sales of more than 10,000 is already very successful, after all, the monthly sales of more than 10,000 market dividends are not many, neither let the competitors feel too much pressure, but also will not be targeted by competitors to suppress, why not enjoy it? Looking at the market encounter of Passat, the Asian Dragon should have some understanding.
But then again, although the market competition is very fair, but with its product quality and other advantages, in the face of consumers put forward opinions and complaints, Asia Dragon really has to pay attention to it. There is a Chinese proverb: water can carry a boat and can also overturn a boat. While maintaining a steady and steady increase in sales, we should also put good quality on the road, and must not fall into the trap of "turnips are fast and do not wash mud", otherwise, it may develop in the opposite direction, you say?
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