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Lincoln Z is priced at 252,800 yuan, what are the chances of differentiated positioning?

As Lincoln's first Chinese "smart" car, the new Lincoln Z is now officially on the market. The official guidance price of the new car is 252,800 yuan - 340,800 yuan, and the owner will enjoy a 5-year/ 140,000-kilometer vehicle warranty, and can also enjoy a 6-month intelligent assisted driving free subscription. As a luxury mid-size car, the Lincoln Z will join the BMW 3 Series, Mercedes-Benz C-Class, Audi A4L and other luxury mid-size car segments, and launch a fierce battle with it.

Lincoln Z is priced at 252,800 yuan, what are the chances of differentiated positioning?
Lincoln Z is priced at 252,800 yuan, what are the chances of differentiated positioning?
Lincoln Z is priced at 252,800 yuan, what are the chances of differentiated positioning?

In contrast, lincoln Z positioning is quite differentiated, because from the body size and powertrain point of view, Lincoln Z started to reach the B+ level, the three-dimensional size reached 4982 * 1865 * 1485mm, wheelbase 2930mm, what is the chance of winning for the new car?

Lincoln Z is priced at 252,800 yuan, what are the chances of differentiated positioning?

The first new masterpiece of the Lincoln brand in the new century, the new Lincoln Z, refreshes the new height of intelligence of Lincoln brand products, and leads the trend in scientific and technological interconnection, human-computer interaction, intelligent digital assistant, intelligent assisted driving, and digital experience, and builds a new ecology of all-round intelligent vehicles

The new Lincoln Z leads Lincoln's future design philosophy with a new design language. For the first time in the Chinese market, Lincoln launched a "double design" style for a single model - the new Lincoln Z i share and Lincoln Z i cool, providing customers with a variety of choices.

Lincoln Z is priced at 252,800 yuan, what are the chances of differentiated positioning?

The new Lincoln Z's eye-catching front face design takes the car's appearance to a whole new level. The two design models each have a unique and larger Size Lincoln Star Flare front grille, which is highly recognizable, like a Galaxy radiant dotting the vehicle's mid-mesh, highlighting the unique trend and fashion, so that the whole vehicle shows a super-personal appearance. Lincoln's signature through-the-wall light strip design is integrated into the design of the new front face, and the smooth "through-the-horizon light strip" extends into the light chambers on both sides, making the front face of the car wider, and with the glowing Lincoln star, the sparkle is unforgettable. Echoing the front of the car, the "through taillights" adopt a new 3D suspension design, with the unique Super Red super red light effect of the same level, so that the light of future technology will accompany it all the way.

Lincoln Z is priced at 252,800 yuan, what are the chances of differentiated positioning?

The 12.3-inch + 27-inch oversized through-view screen captures every "player" in the new Lincoln Z car with infinite excitement. With an astonishing length of 1.1 meters, the through-channel panoramic screen not only supports high-definition resolution and multi-touch, but also realizes full or independent split-screen content display, so that the driver and co-pilot passengers seem to be integrated into the "parallel universe" at the same time. The main passenger can also freely switch the screen display content according to the needs, so that the passengers have more participation in the road, and can enjoy an equal and ultimate interconnected experience in every journey of "deep space". In addition, the Lincoln Nebula human-computer interaction interface also adopts the first dashcard intelligent interaction design in the luxury brand, which presents the commonly used car machine functions in the form of cards, and can customize the interface according to personal preferences, and infinitely wonderfully flow fingertips in each slide. The through-channel panoramic screen can also realize a full-screen, collaborative, split-screen (Solo/Co-pilot/Individual) a variety of intelligent operation modes, one finger operation can click and slide, two-finger operation can achieve map function zoom freely, three-finger swipe can realize the interconnection between the screens, five fingers converge back to the main interface, and use smart hand gesture operation to open up the interconnection between the screen and the screen, the main driver and the co-driver.

Lincoln Z is priced at 252,800 yuan, what are the chances of differentiated positioning?

In terms of powertrain, the Lincoln Z series is equipped with a standard 2.0T high-power engine, with an efficient 8-speed automatic transmission, which can burst out the surging power of 246 horsepower and 376 Nm maximum torque, and the acceleration time of 0-100 km / h is only 6.8 seconds, the data is very good, much better than the BMW 3 Series, Mercedes-Benz C-Class, Audi A4L and other luxury medium-sized cars. Of course, how the real performance is, needs to be further experienced.

Lincoln Z is priced at 252,800 yuan, what are the chances of differentiated positioning?

In terms of intelligent configuration, the Lincoln Z is equipped with the Lincoln Co-Pilot 360TM 2.0 Intelligent Driver Assistance System, which has a new Lincoln ActiveGlideTM active driver assistance function that can achieve L2+ level intelligent driver assistance. The iACC intelligent adaptive cruise can realize Stop & Go automatic follow-up, LCA lane center assist, traffic sign recognition with TSR, intelligent speed limit assist and other functions; PCA anti-collision assist system has AEB active emergency braking, FCW forward collision warning, ESA emergency avoidance assistance function, and added left steering collision warning to escort travel. In addition, the fourth-generation Lincoln SYNC+ Intelligent Travel Interconnection System equipped with vehicle-road coordination functions equipped with front traffic signal information, green light prompt, green wave guidance, red light warning, forward traffic signs and other information is carried out to further ensure the safety of drivers and occupants and enhance the travel experience.

Lincoln Z is priced at 252,800 yuan, what are the chances of differentiated positioning?

Overall, lincoln Z's biggest advantages are that the size is more advanced, the powertrain is better, the technology configuration is relatively complete, and the price threshold is low. However, compared to competitors who are mainly rear-drive or even four-wheel drive, they may not be so sporty. Of course, the specific product strength, to be further experienced, at least from the paper data, Lincoln Z has a good competitiveness, do you think it has the hope of joining the BMW 3 Series, Mercedes-Benz C-Class, Audi A4L after?

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