Because of the rapid development of the times, the product update cycle is becoming shorter and shorter, especially some mainstream products, they will continue to upgrade and change because of consumer preferences, in order to be able to get better sales. In our cognition, the car is the most popular and very mainstream means of transportation at present. Because of the increasing demand, the product has begun to develop positively, the value of the product has become higher and higher, and the quality is getting better and better. However, in the current market, there is still a positive competition between domestic and joint ventures, because there are domestic models to join, so the joint venture models are also becoming close to the people step by step, and they have to increase their own configuration base, so that the two become a good balance point. And like what I want to introduce today, it is a car that is more top-notch in domestic production and has excellent product strength, it is Hongqi HS, from the listing to the present, it has a lot of fans in the word-of-mouth circle, and now the new Hongqi H5 is coming, and once again refreshed our cognition.
Speaking of Hongqi H5, we have to talk about the Hongqi brand, all along, our domestic independent brand models are very passive, and it is difficult for us to refute when many people talk about quality or three major pieces. But now it is different, domestic independent brands have formed their own car manufacturing experience, so in the ordinary civilian car market has the right to speak, they also want to create their own luxury brands. The listing of brands like Weipai, Lynk & Co and so on is the best proof, but these brands have not formed a good luxury effect. So Hongqi also began its own brand expansion, the previous Hongqi did not officially "meet" with our mass consumers, the most famous is its L5, which is a luxury car worth millions of dollars and rolls-Royce. Therefore, if Hongqi wants to explore the civilian market, it must launch a car suitable for mass consumers.
And Hongqi H5 is the first model launched by Hongqi to the civilian market, this car was just listed, that is, around 2017, its positioning price seems to be more than 140,000 to 190,000, for this price, many people can not accept. Because although Hongqi is a luxury brand, but this car is also its first time to enter the public's eyeballs, so it is certainly difficult for everyone to accept it at once, and that price is quite high in the domestic car at that time, and the price can already start with Parsat, Maiteng and Accord models, compared with these models, Hongqi H5 really has no advantage. Not only that, Hongqi H5 was also a little spit by consumers at that time, that is, on the three major pieces, because Hongqi H5 was using Artez's chassis at that time, but the style was different in tuning, Artez wanted to be sporty and tough, and Red Flag H5 was more comfortable, and the gearbox was Aisin 6AT, so two of the three pieces were almost the same as Artez, that is, the engine was Red Flag's own, so on such a price point, many people said that it was better to choose Artez, After all, the price overlap between the two cars is very large.
In such an environment, it is really difficult for Hongqi H5 to have good sales, so in the early stage of listing, this car only had one or two thousand monthly results, but this data is good on the basis of that era and positioning price. Therefore, Hongqi has not given up, and has insisted on until now, and now it has successfully entered the first-line ranks with a good reputation and brand recognition. In the past not long in January, this Hongqi H5 sold 13137 units, making it almost the same as the Passat and Maiteng models, such an achievement, in the past, it was unimaginable. And after the Hongqi H5, Hongqi also launched many models, such as Hongqi HS5, Hongqi H9, Hongqi HS7, etc., especially the Hongqi H9 car, which attracted the attention of many people as soon as it was listed, because its styling aura was really too strong, not only had the luxurious sense of Rolls-Royce, but also had an unexpected configuration basis, so this car once again increased the popularity of Hongqi. And now a new generation of Hongqi H5 has appeared, which is called the trumpet "Hongqi H9" by many people.
And now we will take a look at the official picture of the official appearance, first of all, the front face, this new front face is already very close to the red flag H9, the straight waterfall grille shows a domineering sense of vision, combined with the car logo embellishment on the hood, so that its entire front face has become very recognizable. Headlights, it adopts the design of the upper and lower splits, the upper daytime lamp has a matrix effect, it looks very advanced, and I personally like it. On the side of the body, its lines show a sense of stretch, but in the front area of the A-pillar it has a red trim embellishment, which makes it more stylish. Finally, let's look at the lower tail, the tail of this shape we are very familiar with, this is also a very classic presentation of the red flag, the through-type light strip for it to lay a young atmosphere, the double exhaust rendering out of the sporty attributes, and finally with the "ducktail" decoration, it can be described as beautiful and advanced.
In general, the current model replacement speed is very fast, a car to the market fire really to have a lot of factors piled up, for the Hongqi H5 car, I personally think it is really powerful, because it has not changed much in appearance from 17 years to now, is to change a car logo, the two words of the red flag on the car into a new car logo, and then some minor changes. If other domestic independent brands do this, they will definitely be outdated and have no sales. But hongqi sales have been soaring, and the more they sell, the better, which is really incredible. And this time, the new Hongqi H5 will meet with everyone with a new look, the new model has become more dignified and more luxurious, so that countless netizens feel that its appearance is very "able to fight", but also said to see what BMW 3 series words, I have to say that it is really more recognized. Now I really don't know how the interior design of this car is? Will the positioning price change, if you maintain the previous positioning, I believe that this car still has a lot of market potential, I don't know if all of you think so?