As we all know, in visual communication design, typography design problems often arise. But no matter what kind of design, it should be supported by typography, and a good work will reflect the core idea of typography design. Traditional typography has the following problems:
First, monotony. The combination of graphics and text is too simple, making it difficult to generate interest in reading.
Second, visual orientation is popularization. The information is cumbersome, the levels are not clear, and the key points are not prominent, which cannot attract the attention of the public.
Third, there is a lack of integrity. No matter what kind of design, it should be complete and comprehensive, only in this way will there be no separation of content and form.
Innovative points in text arrangement
As one of the important factors that constitute graphic design, the font has excellent expression ability, and people can accurately understand the meaning of its theme through the text description in the picture. Compared with the two visual elements of color and pictures, although the visual appeal of text is particularly weak, we can make up for it through some text arrangement techniques.
interval
The so-called interval refers to the visual interval distance between text and text. In graphic design, you can control how quickly your audience reads text by adjusting the spacing distance of text. Under normal circumstances, we determine and set the text interval according to the design theme and the amount of text, so as to arrange a picture pattern with accuracy.
Soothing spacing. When the amount of text in the picture is small, we can appropriately adjust the interval between the words, so that the overall pattern presents a soothing sense of rhythm, create a comfortable reading space, and let the audience have more energy to understand the meaning of the design theme.
Compact spacing. When there is more text information in the picture, in order to help the picture save space, usually we will reduce the spacing of the text, so that the paragraph presents a compact visual effect, enhance the pragmatic sense of the layout, and leave a rigorous visual impression.
In the actual design process, soothing spacing is often applied to heading text and compact text to the body text.
readability
In graphic design, in order for the text to perfectly present the meaning of the theme, we must ensure that the text is visually legible, in order to do this, we can try some design techniques, such as: the use of large font size, bold text, etc., these techniques can not only make the clarity of the font to be maintained, but also improve their visual appeal.
Large font. In the actual design process, deliberately enlarging the font size of some text can effectively enhance the attention of the text in the layout, usually we will set the title text or introduction to a large font, because they represent the most important information in the picture.
Bold text. In graphic design, the strokes of the bold font can make the overall structure of the text clear, and make the font visually give people a thick and stable visual effect, ensuring the legibility of the text, while also promoting the dissemination of theme information.
Text color matching. Color is a highly recognizable object, the color and text elements together, can make the visual cohesion of the latter to be correspondingly improved, we by the font with a sharp sense of color, in order to enhance its eye-catching in the picture, so as to further enhance the ability to express the text.
Structured
In graphic design, there are four common text arrangement styles: left and right, left and right, and axis alignment, which are not only different in layout structure, but also give the emotional appeal to the picture different.
Qi right. In graphic design, the right-aligned arrangement refers to the first and last lines of each paragraph of text are arranged in the first and last lines, while the left side shows an uneven style, which tends to be visually impressive.
Qi left. The so-called left-sided arrangement refers to the alignment of the first line on the left side of each paragraph of text, while the right side presents a free layout form, and the left-hand arrangement conforms to people's reading habits in the layout, which can always bring the audience a smooth and smooth feeling.
Left and right. The so-called left and right are even, which means that the left and right sides of the text paragraph are arranged in an aligned manner, and the length of each paragraph of text is completely equal, the rigor of the overall layout is enhanced, and visually leaves a calm and comfortable visual impression.
Center axis alignment. The central axis of the text paragraph is aligned, and the left and right sides show an uneven state, through which the visual cohesion of the font is improved to achieve the purpose of attracting the audience's attention.
interlace
In the graphic design, the text information in the picture is staggered, the use of staggered pattern styles, so as to create a visual impact of the picture effect, the style of text staggering arrangement is diverse, some are three-dimensional space as the platform for dislocation, and some are the use of different directions of text arrangement to constitute a sense of interlacing.
For example, text that is arranged in a vertical direction is combined with horizontally arranged text to form a cross-arranged style, creating a visual center of gravity of the picture and improving the attractiveness of its picture.
Wrap around the figure
In graphic design, the text in the picture is organically combined with the picture, so that they constitute a complementary and mutual relationship in the form of arrangement. When the layout contains a large amount of text information, the text information is wrapped around the picture in a "back" shape, so as to use the high appeal of the illustration elements to guide the reader to read the text information, and the text information is arranged around the outline of the picture, thus forming a text around the map.
caper
The so-called jump rate of the text refers to the size ratio calculated by using the main text as a reference and calculating the width and height of the largest title. In graphic design, we change the amount of attention that the layout receives by adjusting the jump rate of the text. In general, the higher the text jump rate, the stronger the visual appeal to the viewer.
Enhance the performance of the title text. By enhancing the visual image of the title text, use some simple and effective practices, such as increasing the font size of the title, or bolding the strokes of the title.
Stand out with the help of the first word. The font size of the first letter in a paragraph is deliberately enlarged and contrasts with the other fonts in the text of the paragraph.
Take advantage of the dissipative nature of words. It pays attention to arbitrariness and freedom, and there are no clear rules and principles of arrangement.
Artistic design through fonts. The artistic treatment of the title text can also create a flat effect with a high jump rate. For example, giving a title a special material effect, a stroke to outline the title, or directly using a tense handwriting font to increase the eye-catching of the title text, so that the jump rate of the layout is also correspondingly improved.