The text in the layout is mainly composed of several parts such as the title and the main text, the title is a refined text that conveys the information, which requires conciseness and vividness; the main text is the text that conveys the content of the information, which requires clarity and accuracy. When designing the layout, it is necessary to deal with the arrangement of the title and the body so that the two can achieve a harmonious effect.
The title text reflects the theme of the layout and plays a finishing and eye-catching role in the layout. The title should be concise and concise, clearly clarifying the theme and connotation, and attracting the reader's attention in an instant. The choice and placement of the title word, as well as the size of the font size, the shape of the arrangement, the direction and other treatment methods, all directly affect the overall artistic style of the layout.
Title word selection. The correct choice of font and font size for title words cannot be ignored to accurately convey the theme content and enhance the effect of layout. The font selection of the title word is based on the theme content, which accurately reflects the design style. For the headlines of news, science and technology, etc., you can choose more rigorous fonts such as Song font, bold font, variety show, etc., for the titles of entertainment, leisure and other pages, you can choose active fonts such as cartoons and art styles, and for titles of historical and other layouts, you can choose calligraphy and other fonts that reflect the tradition.
The font size of the title word changes, and different atmospheres can be expressed on the layout, forming different visual effects. The font size of the title word should be slightly larger than the font size of the body text. Sometimes in order to produce a strong contrast, the font size can be deliberately enlarged several times to produce a strong visual effect to highlight the theme content conveyed.
The position of the title word. The position of the title word is generally placed at the beginning of the entire article, in the best visual center. Different placements of title words produce different layout effects. In typography design, the title word can be placed in landscape and vertical directions, or centered, edged, etc.: or inserted directly into the word group to obtain a new and unique layout effect. Generally, when the title is arranged horizontally in the center, the visual impact on the reader is the strongest.
The design of the title word. The title word reflects the theme content of the layout and has a high attention rate, so when designing the title word, the overall design can be artistic according to the needs of the theme content, forming a staggered effect.
In the arrangement and design of the title word, you can first analyze the text information of the title, find out the key words that need to be emphasized, and take the method of making it prominent for the key words, and make special performances in size, color and position, and at the same time, in its internal organizational structure, it can be interspersed, connected, broken, filled, merged, superimposed, and sheer. In the overall external processing, blur, hiding, size contrast, space application and other processing methods can be adopted. Attention should be paid to the recognizability of the title word when designing, so as not to make it difficult for the reader to read or ambiguous.
The arrangement of the body font should not only clearly convey the information content and have the comfort of reading, but also coordinate with the title font and complement each other. In the arrangement of the main text, according to the specific layout content and size, the layout can be divided into two columns, three columns or four columns, etc., so that the layout has orderliness and order, and sometimes it can also break through the conventional columns and freely combine them to produce elastic changes with a sense of space.
Arranged in a uniform manner on both sides. The left and right sides are evenly aligned refers to the neat arrangement of the beginning and end of the text line. The word group formed in this way is correct, stable, and standard. The equal arrangement of the left and right sides is very suitable for newspapers, books and other publications that need to make full use of the layout, and attention should be paid to enriching the layering of the layout through changes in font and font size.
Left (right) aligned orchestration. Left (right) alignment refers to the arrangement in which one side of the line is aligned at the beginning or end of the line, and the other side changes in length due to different sentences. The word groups formed in this way have a harmonious contrast relationship, the arrangement is more lively, full of modern atmosphere, and it is easy to form an overall effect with the graphics. The left-aligned arrangement of the text conforms to the reader's reading habits, and the reader can intuitively find the beginning of each line along the vertical axis on the left, reading naturally and fluently, which is more likely to produce a sense of intimacy.
Text is centered and aligned. Text center alignment refers to the center of the central axis, the text is arranged symmetrically, and the left and right ends can be equal or different in length. The left and right sides of the word group formed in this way are full of rhythmic changes, with a sense of elegance and nobility. However, sometimes it is not very convenient to read, and the general text content should not be too much.
Text is arranged vertically. Vertical arrangement of text refers to the arrangement of text according to the typographic style of ancient books, the vertical arrangement of text from top to bottom, and the line order from right to left. The group of words formed in this way has traditional characteristics. Vertical arrangement of text is generally suitable for layouts with less text content, and is mostly used to reflect the traditional culture of the East and the content of classical Chinese literature and art.
Free arrangement of text. Free text arrangement refers to the arrangement of each line of text without a clear alignment line, and it is freely combined and arranged. The word group composed of this method is free, casual, lively, and has a sense of the times. In the layout design, attention should be paid to the recognition of the text and the coherence of reading, for the free arrangement of the text, it takes a certain amount of time to make repeated adjustments, so that it can achieve a certain regularity in the seemingly irregular arrangement.
Emphasis at the beginning of the line. Line emphasis refers to the enlargement of the first word at the beginning of the Chinese word in the body text, and processing it through a falling or decorative arrangement. This method can strengthen the prominent effect of the text, attract the attention of readers, and achieve the role of active layout. The fall arrangement emphasized at the beginning of the line is to enlarge and embed the first word in the body of the line, and the fall amplitude of which spans one or more complete lines of words. The decorative arrangement emphasized at the beginning of the line is the process of enlarging the text at the beginning of the line as a graphic for decoration to obtain the special visual effect of the layout.
Text overlap. Text overlay arrangement refers to the processing of text placed on graphics or other text to produce overlapping effects. The word group composed of this method has the characteristics of transparency, beating, activity, dense change, and rich spatial level. Because the text overlap is the overlap of different elements, it is easy to make the layout messy, resulting in a reduced reading effect, so the arrangement should pay attention to the grasp of text recognition.
Text graphics. Text graphics refer to the processing of arranging text according to a certain shape so that the text has the characteristics of graphics. The word group composed of this method is interesting and has a strong visual impact. When the text is arranged into a graphic outline, the graphic should have a concise shape, and can form a rich three-dimensional effect through the change of text color, and the recognition and fluency of text reading should be paid attention to when arranging.
Text wrap around the picture. Text wrapping refers to the processing of text arranged with irregular outline edges that surround the graphic. This method forms a local graph-bottom relationship. The group of words and figures are embedded in each other, giving the reader a sense of freedom and liveliness. When arranging text around the picture, it should be noted that the outer outline shape of the figure should have beautiful curves and images, and the theme idea of the layout should reflect the casual and relaxed content.